QNET, a global wellness and lifestyle direct selling company may be embroiled in misrepresentation with some unscrupulous people misusing its brand name, journalists from top Sierra Leonean and Liberia media organisations, at a media webinar on 10th October, 2024, agreed that the company’s products are in a unique league and they represent the epitome of quality and functionality per international standards.
The Senior Legal Counsel of QNET for sub-Saharan Africa, Naana Quartey explained that the media webinar was designed to help the media familiarise with the brand, know its business model, products and the efforts it is making in fighting misrepresentation and scams.
“We are making it possible for those who have attended our annual global VCON in Malaysia to share their experience, first-hand with you. As part of our media engagement commitment, we continue to organise special media junkets to enable journalists from Sierra Leone, Senegal, Liberia, Burkina Faso, Ghana, Togo and Nigeria to witness and experience QNET at our global conference in Malaysia. These journalists have seen and experienced everything about our company and they are in a very informed position to retell the wonderful story of their positive encounter with QNET.”
Talking about QNET products, Moderator for the webinar and Senior Journalist for Ghana’s Business and Financial Times, Ghana’s biggest business newspaper, Bernard Ashaidey explained: “Some QNET products that require certifications, do have global certifications and they are usually approved by local regulatory authorities before they are sold in any country.”
He mentioned: “QNET’s Homepure products are beautifully designed, high-performance home appliances that simplify sophisticated technology for everyday home living. They are designed to purify and elevate your quality of life at home and on-the-go. Homepure products are highly certified by independent global authorities and are loved the world over by those who use it.”
He continued: “For example, QNET’s Homepure Nova is an NSF certified water filtration system. NSF is a US-based independent, internationally recognized organization, playing pivotal role in the development of robust public health standards since 1944. NSF engages in the rigorous testing, auditing, and certification of products and services. The NSF mark serves as an emblem of assurance, signifying to consumers, retailers, and regulatory bodies that NSF certified products meet or exceed requisite international standards.”
Other seasoned journalists from the Calabash, Sierraloaded, Daily Observer who visited the Head Office of QNET and attended the VCON in Malaysia between 2022 and 2024 shared their testimonials about QNET during the webinar. They agreed that QNET is a legitimate wellness and lifestyle direct selling company that is unfairly facing challenges of misrepresentation. They reiterated their willingness to help the brand regain its reputation and fight scam.
In conclusion, Ms Quartey reiterated: “We continue to commit a lot of resources to our stakeholder and media engagement process. From 2022 till date, we have hosted four batches of journalists from Ghana, Liberia, Sierra Leone, Nigeria, Senegal, Burkina Faso, Togo and Benin at the VCON in Malaysia. In some countries, we are implementing 360-degree public and media education campaigns such as the “QNET Against Scams” and the “Say No” to help everyone understand QNET’s business model better and to be able to identify and report scam. We thank you for your support and we urge you to continue to join us as we commit more time, resources and efforts to winning the fight against misrepresentation and misuse of the QNET brand.”
