By Fatmata Jengbe
Africell Sierra Leone, a leading mobile communications and technology company, has on Wednesday November 27, 2024 announced a groundbreaking partnership with the United Nations Development Programme (UNDP) to support a nationwide awareness campaign against Sexual and Gender-Based Violence (SGBV). The initiative, aligned with the global 16 Days of Activism against Gender-Based Violence, runs from November 25 to December 10, 2024.
Under the partnership, Africell will disseminate a series of impactful communication messages, developed by UNDP, to its extensive subscriber base. These messages aim to raise awareness about SGBV, its detrimental effects and to encourage individual and collective action to prevent violence. This collaboration is expected to amplify critical messages and drive positive change throughout Sierra Leone.
The campaign is designed to resonate with a diverse audience, spanning both urban and rural communities. It emphasizes solidarity with survivors of SGBV and promotes community support across all regions of the country.
“We are pleased to partner with Africell Sierra Leone in this critical effort to raise awareness about Gender-Based Violence,” said Fredrick Ampiah, UNDP Resident Representative. “Through this collaboration, we can effectively communicate the importance of addressing GBV to a broad audience, leveraging Africell’s vast subscriber base to amplify our messages and empower communities to take action.”
Africell Sierra Leone has demonstrated a steadfast commitment to corporate social responsibility, championing initiatives that foster societal progress. This latest collaboration underscores the company’s dedication to addressing urgent social issues and supporting national development.
“Africell Sierra Leone is proud to support the fight against Gender-Based Violence,” said Shadi Gerjawi, Africell Chief Executive Officer. “By partnering with UNDP, we aim to educate and inspire action, ensuring that the voices of survivors are heard and that communities work together to create a safer environment for all.”
Africell’s workplace policies also reflect its commitment to gender equality, with initiatives that promote equal opportunities and career advancement for women.
The 16 Days of Activism is a globally recognized campaign that seeks to raise awareness about gender-based violence while advocating for the rights of women and girls. Through their joint efforts, UNDP and Africell Sierra Leone aim to engage the nation in a meaningful conversation about ending GBV, while providing survivors with essential information on available resources.
The United Nations Development Programme (UNDP) in Sierra Leone focuses on achieving sustainable development with a strong emphasis on gender equality, human rights and poverty reduction. Through strategic partnerships with Government, civil society and the private sector, UNDP works to foster inclusive growth and contribute to the Sustainable Development Goals (SDGs).
Africell Sierra Leone, launched in 2005, is one of the country’s most popular and trusted mobile communications provider. Offering reliable and affordable data, voice and SMS services, Africell had been instrumental in improving lifestyles and creating opportunities through mobile technology.
The company also invests in education, environmental initiatives and the arts, providing platforms for local talent to reach wider audiences. With over 950 employees across various disciplines, Africell remains at the forefront of innovation and community development in Sierra Leone.
