By Amin Kef (Ranger)
In a move that underscores its commitment to business expansion and community development, Choithrams Sierra Leone has officially opened a new supermarket branch in Adonkia, marking its fifth outlet in the country.
Speaking during the opening ceremony on Wednesday November 5, 2025, Harish Agnani, Head of Operations at Choithrams Sierra Leone, expressed enthusiasm about the company’s continued growth and its mission to bring quality and affordable goods closer to customers across the country.
“This new branch represents another major step in our expansion drive,” Harish Agnani said. “We have been searching for a suitable location for months and we’re delighted to have found this spot. We encourage our loyal customers, friends and community members to visit and see what we have done here.”
According to Harish Agnani, the decision to establish the new branch in Adonkia was influenced by the absence of a Choithrams outlet in the Western Area Rural. “We already have four supermarkets two in the central area, one in the east and another at Kenema. It became necessary to extend our services to this part of town to make shopping more convenient for residents,” he explained.
Addressing concerns about pricing, Harish Agnani assured customers that Choithrams remains committed to fair and competitive pricing across all its outlets. “Our prices are among the most reasonable in town. We encourage customers to compare them with any other supermarket. If there are any concerns, our Managers are always available to address them,” he stated.
Beyond providing consumer convenience, Harish Agnani highlighted the company’s contribution to the national economy through job creation and tax revenue. “Each new branch creates employment opportunities for locals. This supermarket alone employs about 15 to 20 people directly and many others indirectly including drivers, watchmen and security personnel,” he said.
He added that the company’s continued growth supports Government revenue generation. “The more we sell the more GST and taxes we pay. It’s a win-win for both business and the country,” he emphasized.
Harish Agnani concluded by reaffirming Choithrams’ commitment to continuous expansion and community service. “We are always looking for opportunities to grow, empower local communities and enhance customer satisfaction. We thank our customers for their continued trust and support,” he said.
On his part, Mukesh Jaswani, General Manager of the Choithram Supermarket Adonkia branch, said the establishment of the new outlet was in direct response to growing customer demand and the absence of modern shopping facilities in the area.
“For a long time, residents have been asking when Choithrams will open a supermarket in this part of town,” Mukesh Jaswani explained. “There was no major supermarket here, so we decided to expand and bring our products and services closer to customers living in and around Adonkia.”
He emphasized that the new supermarket will provide a wide range of products, from groceries to household essentials, at affordable prices. “This community will now enjoy access to good products, good prices and excellent service,” Mukesh Jaswani said.
Highlighting the supermarket’s commitment to customer satisfaction, Mukesh Jaswani noted that the Adonkia branch is staffed with a well-trained and dedicated team focused on delivering top-quality service. “We have a strong and professional team committed to providing the best shopping experience to our customers,” he added.
The supermarket, according to Mukesh Jaswani, will operate Monday to Saturday from 9:30 a.m. to 9:00 p.m and Sundays from 10:30 a.m. to 5:00 p.m., ensuring that residents have convenient access to their shopping needs throughout the week.
He extended an open invitation to the public to visit the new branch and experience the difference. “We warmly welcome everyone to our new supermarket. Come and see our wide range of quality products and enjoy great service at Choithrams Adonkia,” he said.
Isatu Kamara, a resident of Adonkia said she is truly excited about the opening of the new Choithrams Supermarket in Adonkia, adding that for years, they’ve had to travel long distances just to access quality goods and groceries. “Having a supermarket of this standard right here means a lot, it saves us time, transportation costs and makes shopping much more convenient. This is a big development for Adonkia and we really appreciate Choithrams for bringing this service closer to us.”
“I’ve been a loyal Choithrams customer for many years, but I used to travel all the way to the Central branch in Freetown just to shop. It was stressful, especially during busy hours. Now that Choithrams has opened a branch in Adonkia, it feels like a huge relief. I can get the same quality products and friendly service without going far. This new branch really shows that Choithrams listens to its customers’ needs.”
The opening of the new Choithrams Supermarket branch in Adonkia marks a significant milestone in the company’s expansion strategy to strengthen its retail presence across Sierra Leone while fostering local employment and economic growth. The event, attended by company executives, staff and community members, was warmly welcomed as a positive boost to local commerce and a demonstration of Choithrams’ continued commitment to serving communities nationwide.
