By Foday Moriba Conteh
Shalimar Trading, one of Sierra Leone’s most reputable and fast-expanding distributors of motorcycles and tricycles, has launched a nationwide “End of Year Raffle Draw” designed to reward customers with the opportunity to win a brand-new HLX 125 motorbike. The festive promotion, which commenced recently, will run until 22 December 2025, bringing renewed excitement to commercial riders, small-scale transport operators and individual buyers across the country.
Under the terms of the promotion, any customer who purchases a motorbike or kekeh from any Shalimar Trading outlet automatically earns an entry into the raffle draw. Each purchase counts as a ticket, giving buyers the chance to win an HLX 125; an iconic model widely recognized for its robustness, fuel efficiency and suitability for both commercial and domestic use. The grand draw is scheduled to take place live on AYV Television on 22 December 2025, where the lucky winner will be officially announced.
For years, Shalimar Trading has established itself as a household name in Sierra Leone’s transportation and light automotive market. The company has gained a reputation for supplying high-quality motorbikes, tricycles and accessories that meet the needs of both urban and rural riders. Its extensive network of outlets across the country ensures accessibility, while its commitment to providing genuine spare parts and reliable after-sales services has helped maintain customer trust and satisfaction.
Management of Shalimar Trading explained that the “End of Year Raffle Draw” forms part of the company’s broader strategy to reward customer loyalty and give back to the communities it serves. With thousands of riders depending on motorbikes and tricycles for daily income generation, the company notes that supporting transport operators translates into strengthening local economies and improving livelihoods.
They further emphasized that the promotion is not merely a marketing initiative but a gesture of appreciation, especially as the festive season approaches; a period when many families and businesses seek financial relief and opportunities for growth. By offering customers the chance to win a valuable asset like the HLX 125, the company hopes to make the end-of-year celebrations more meaningful.
Since the announcement of the campaign, Shalimar Trading outlets nationwide have reported increased customer turnout as buyers rush to secure entries before the deadline. The company has reiterated its readiness to serve the growing demand, assuring customers of high-quality products, efficient service delivery and a transparent raffle process.
As expectations continue to build ahead of the live draw, Shalimar Trading is urging existing and prospective customers to make their purchases early in order to participate. The company remains confident that the promotion will not only boost customer engagement but also reinforce its standing as a leader in customer-oriented initiatives within Sierra Leone’s transport sector.
With the “End of Year Raffle Draw,” Shalimar Trading ends 2025 on a high note; celebrating its customers, enhancing livelihoods and reinforcing its commitment to delivering value across the nation.
