Africell Sierra Leone has deepened its longstanding relationship with regional media partners through two major stakeholder engagements held in Bo and Kenema over the weekend. The events form part of Africell’s 20th anniversary celebrations in Sierra Leone and mark 25 years of the company’s operations in Africa.
Described as a “thank you tour,” the engagements brought together journalists, local authorities, traditional leaders and subscribers to celebrate two decades of fruitful partnership and Africell’s consistent contribution to national development.
Speaking during the sessions, Africell’s Media Relations Manager, Abdul Karim Sesay, commended the dedication of regional media houses and reaffirmed the company’s commitment to strengthening its collaboration with journalists across the provinces.
“Africell has always gone beyond telecoms,” he stated. “Since 2005, we have supported the media sector in ways no other corporate institution has; by ensuring internet access and electricity supply to media houses in all 16 districts.”
Abdul Karim Sesay emphasized Africell’s open-door approach to sponsorships and collaboration, positioning the company as a champion of public-private partnerships for national growth. He also highlighted the ongoing Jubilee Jumbo Promotion, which offers subscribers a chance to win prizes including cash, motorbikes, smartphones, generators and a fully furnished home at TAF Salone Micro City by simply recharging 25 New Leones or more.
In addition, Abdul Karim Sesay launched a musical competition that invites artists to compose songs celebrating Africell’s services, with a top prize of 100,000 New Leones for the winner.
In Bo, City Council Administrator, Henry Powell, applauded Africell’s proactive engagement in community upliftment. He cited the company’s role in enhancing key public spaces and its consistent corporate social responsibility efforts.
In Kenema, veteran broadcaster and media entrepreneur, DJ Slowe, recalled the powerful impact of Africell’s early promotional campaigns. “A local man who won one billion old Leones through Africell’s promo used the money to build a house and became a landlord. That’s the kind of legacy Africell leaves behind,” he shared.
The events were attended by dignitaries including Paramount Chiefs, Councillors and dozens of media professionals. They underscored Africell’s continued relevance not only as a telecommunications provider but as a key development partner in Sierra Leone.
