Orange Sierra Leone reaffirmed its commitment to customer engagement and community connection by hosting a spectacular B2C World Football Tournament Final Viewing at the Radisson Blu Hotel in Freetown on Sunday, July 19, 2026. The event attracted hundreds of football enthusiasts who gathered to watch one of the most anticipated matches in world football in an atmosphere defined by excitement, entertainment and camaraderie.
The venue was transformed into a vibrant football arena featuring a giant high-definition screen, premium sound system, live musical performances, interactive games, exciting giveaways and a range of engaging activities that kept supporters entertained throughout the evening.
From the moment fans arrived wearing the jerseys of their favourite national teams and football clubs, it became evident that Orange Sierra Leone had created far more than a football viewing event. The gathering provided a platform for customers, football lovers, families and friends to celebrate the beautiful game while fostering unity, friendship and a strong sense of community.
Speaking during the event, Chief Executive Officer of Orange Sierra Leone, Aïcha Touré, underscored the company’s dedication to creating meaningful experiences that extend beyond its core telecommunications services.
“At Orange Sierra Leone, we believe in creating meaningful connections, not only through our network but also through experiences that bring people together. Football has a unique way of uniting people from different backgrounds, and this viewing event is our way of appreciating our loyal customers while giving them an exciting platform to celebrate the sport they love,” she said.
She emphasized that customer satisfaction remains central to the company’s operations.
“Our customers are at the heart of everything we do. Their continued trust and loyalty inspire us to organize events like these, where they can enjoy world-class entertainment in a safe and exciting environment,” she added.
Throughout the evening, supporters remained captivated by every moment of the thrilling final, erupting into cheers as the action unfolded on the giant screen. The atmosphere was further energized by live entertainment, interactive competitions and prize giveaways, making the occasion a memorable celebration that extended well beyond the football match itself.
Orange customer Mohamed Kamara, one of the beneficiaries of the event, expressed appreciation for what he described as one of the finest public football viewing experiences he had attended.
“I have attended football viewing events before, but this one was truly exceptional. Everything was well organized—from the giant screen and sound system to the entertainment and hospitality. Orange has shown that it truly values its customers. We felt like one family tonight, and I hope they continue organizing programmes like this,” he remarked.
Another participant, Aminata Sesay, commended Orange Sierra Leone for providing football lovers with the opportunity to enjoy the tournament final together without the financial burden of subscribing to premium television services.
“This was a wonderful experience. Watching the final with hundreds of passionate football fans created an incredible atmosphere. Orange deserves commendation for bringing people together through sports and entertainment,” she said.
Although her favourite team, Argentina, did not emerge victorious, she noted that the lively atmosphere and strong sense of togetherness created by Orange Sierra Leone made the occasion enjoyable regardless of the result.
Many attendees described the gathering as one of the most exciting public football viewing events held in Freetown this year, praising Orange Sierra Leone for successfully combining sports, entertainment, customer appreciation, music and hospitality into one unforgettable experience.
Beyond the entertainment, the event reflected Orange Sierra Leone’s broader commitment to corporate social responsibility. The company continues to invest in initiatives that promote youth empowerment, sports development, education, digital inclusion, environmental sustainability and community engagement, reinforcing its role as a responsible corporate citizen contributing to Sierra Leone’s social and economic development.
As the celebrations came to an end, guests departed the Radisson Blu Hotel with smiles, cherished memories and a renewed appreciation for a company that continues to connect people not only through innovative telecommunications services but also through meaningful shared experiences.
The success of the Orange Sierra Leone B2C World Football Tournament Final Viewing further strengthened the company’s reputation as a customer-focused brand dedicated to innovation, community engagement and delivering memorable experiences that enrich the lives of Sierra Leoneans while celebrating the unifying power of football.
