The streets of Freetown came alive on Friday October 24, 2025 as Orange Sierra Leone launched its vibrant Soba Kaiba Float Parade, kicking off in grand style from Jui. The colorful procession drew large crowds, filling the atmosphere with music, dance and excitement as the Orange team, brand ambassadors and influencers engaged directly with customers along the route.
The parade, which forms part of Orange’s ongoing Soba Kaiba Promotion, showcased the company’s commitment to customer engagement and community celebration. Energetic performers added to the festive mood while the Orange team educated the public on how to participate in the Soba Kaiba campaign and stand a chance to win fantastic prizes including motorbikes, kekehs, generators, solar kits and other valuable rewards.
Speaking during the parade, Orange representatives encouraged customers to dial *500# to subscribe for the most affordable call offers and automatically qualify for the weekly and monthly draws. “This season, Orange is making more people become Soba Kaiba; champions of value, fun and rewards,” the company stated.
With the streets buzzing with excitement, the Soba Kaiba Float Parade reaffirmed Orange Sierra Leone’s position as a brand that not only connects people but also celebrates with them, turning every moment into an opportunity to win and share joy.
