By Amin Kef (Ranger)
The Parliament of Sierra Leone on Thursday, 8th August 2024, officially approved the appointment of Madam Asmaa Angela James as Deputy Ambassador to the Kingdom of Belgium. Her accreditation extends to the Kingdom of Netherlands, France, Greece, Grand-Duchy of Luxembourg, the Holy See and the European Union.
Madam James is celebrated as one of the country’s most esteemed female journalists. She dedicated over 22 years to Radio Democracy 98.1, culminating her career as Manager and Executive Director for 11 years. Her transition from journalism to diplomacy follows a distinguished career marked by her role as a senior radio host, gender and human rights advocate and philanthropist.
Her extensive experience in broadcast journalism and management has significantly contributed to democratic governance in Sierra Leone and beyond. Parliament member, Hon. Zainab Catherine Tarawally, who was a former colleague of Asmaa James, commended her for her dedication and hard work. “Mrs. James has always been a committed journalist. Her new role as Deputy Ambassador is a testament to her capabilities and I am confident she will represent Sierra Leone with distinction,” she stated.
Madam Asmaa James is well-known in the media and civil society sectors. She currently leads the ASMAA JAMES NETWORK, which includes Rise Radio 96.3FM. This community-oriented media organization aims to amplify the voices of women, girls and youth, promote human rights and advocate for a more just and inclusive society.
Her non-profit initiatives, such as Girls+ Plus, focus on adolescent sexual reproductive health and rights, while the Asmaa James Foundation empowers women and girls through mentorship and scholarships. She has also been recognized as one of the BBC’s 100 inspiring and influential women globally.
An alumna of the London School of Journalism, she has participated in various training programs across Africa, Europe and the United States. She also took part in the European Union Visitor’s Program (EUVP), gaining valuable insights into EU operations and its relations with African nations, particularly Sierra Leone.
Madam Asmaa Angela James’s appointment marks a new chapter in her illustrious career, bridging her journalistic expertise with her new role in international diplomacy.
