By Amin Kef (Ranger)
Demonstration of its leadership in customer satisfaction and service excellence, NP (SL) Limited has once again proven why it is widely regarded as First for Customer Care in Sierra Leone’s petroleum sector.
As fuel prices begin to decline nationwide, NP (SL) has gone ahead in supporting its customers by offering petrol at Le25 per liter and diesel at Le24 per liter significantly below the Government’s approved pump price of Le27.3. This bold move not only eases the financial burden on motorists and businesses but also highlights NP’s unwavering dedication to putting customers first, even in challenging economic times.
Established in 1996 through the visionary efforts of thirty-five Sierra Leonean shareholders following the privatization of the petroleum sector, NP (SL) has grown into a formidable player in the energy industry. Operating not only in Sierra Leone but also across the sub-region including Liberia, Guinea, Ivory Coast and The Gambia, NP (SL) has earned a reputation for service delivery, innovation and national loyalty.
What truly sets NP (SL) apart is its strong culture of customer care. The company’s strategy centers on exceeding customer expectations through quality service, safety and technological innovation. One of the company’s most notable customer-focused innovations is the NP Energy Pass Card, a digital fuel payment system that brings convenience, transparency and security to fuel purchases. The card allows real-time fuel tracking and cashless transactions, reducing risks and enhancing accountability.
By making available the FUBU Energy and Access Pass Card (“For Us, By Us”), NP (SL) has further advanced its customer care promise. This latest version gives both customers and Station Managers instant access to transaction records and operational insights via SMS notifications, creating a smoother, safer and more efficient service experience.
NP (SL)’s attention to safety is another pillar of its customer care philosophy. Each Filling Station across the country is equipped with essential safety signage and firefighting equipment, while staffs are routinely trained in emergency response protocols. This ensures not only the safety of customers and employees but also reinforces public confidence in the company’s operations.
Beyond the pump, NP (SL) supports local communities and national development through its robust Corporate Social Responsibility programs. By expanding operations to remote areas, the company has improved access to petroleum products and helped reduce transportation and energy costs for underserved populations.
Additionally, NP (SL) champions local content empowerment by employing Sierra Leoneans across its operations and partnering with local businesses and suppliers.
The company’s innovative drive is further seen in the promotion of NP Gas, a clean and efficient cooking energy solution. Available in various cylinder sizes, NP Gas meets environmental standards and provides a safe alternative to traditional cooking methods, especially in homes transitioning toward cleaner energy.
What customers value most, however, is the personalized, respectful, and professional service they receive at NP (SL) stations. Staffs are trained not just in operational excellence, but in understanding customer needs, responding promptly and maintaining a warm, service-oriented attitude. Feedback is actively sought and used to improve service delivery, underscoring NP’s commitment to continuous customer engagement and satisfaction.
In every region where NP (SL) operates, the company stands out as a beacon of reliability, fairness and innovation. Its journey from a modest indigenous business to a regional petroleum leader is a story of vision, resilience and a deep belief in serving.
Undoubtedly, NP (SL) remains a trusted partner to households, businesses and the Government. Its consistent dedication to putting the customer at the heart of every decision ensures that it continues to live up to its brand promise.
