Shalimar Trading Company Limited is consolidating its position in Sierra Leone’s transportation sector as demand for affordable and reliable mobility continues to grow across the country.
Motorcycles have become a vital part of daily life in both urban centres and rural communities, serving as the backbone of commercial riding, goods delivery and small-scale trade. Within this expanding market, TVS-branded motorcycles are recording strong uptake among commercial riders, commuters and entrepreneurs who depend on dependable transport to sustain their livelihoods.
Industry observers attribute the sustained growth to Shalimar Trading’s strategic partnership with TVS Motor Company, which has ensured steady product availability and structured distribution nationwide. The collaboration has also strengthened after-sales support, enabling riders to access genuine spare parts and professional maintenance services, a factor many say has reinforced long-term customer confidence.
As the exclusive authorized distributor of TVS motorcycles, scooters, mopeds and three-wheelers in Sierra Leone, Shalimar Trading has positioned itself at the centre of a mobility shift driven by rising fuel costs and the need for efficient transport solutions. Commercial riders in particular are increasingly selecting motorcycles known for durability, low fuel consumption and the ability to withstand challenging road conditions.
The TVS Star HLX range remains one of the most widely used models across the country. Available in multiple engine variants, the motorcycle has built a reputation for resilience on both paved highways and rugged rural routes. Many operators describe it as a reliable workhorse capable of enduring heavy daily usage.
The TVS XL 100 moped is also gaining traction, especially among traders and households seeking simple and economical transport for short-distance errands. Its fuel efficiency and practical design have made it a common sight in busy marketplaces and residential communities.
In the mid-range segment, the TVS Victor motorcycle is attracting riders who want a blend of comfort and performance, while the TVS Jupiter scooter is drawing increasing interest from urban commuters. In cities such as Freetown, where traffic congestion remains a persistent challenge, the scooter’s manoeuvrability and ease of handling are seen as clear advantages.
Younger riders and new entrants into commercial riding are turning to models such as the TVS NEO XR and TVS ZT 125, which combine modern styling with economical performance. At the premium end of the market, the TVS Apache series, including the Apache RTR 200, continues to appeal to performance-oriented riders seeking enhanced speed and responsive handling.
In the shared transport sector, the TVS King Deluxe three-wheeler is becoming more visible on major streets and intercity routes. With its passenger-carrying capacity and relatively low operating costs, the vehicle is increasingly viewed as a practical alternative for affordable town transport services.
Beyond sales, stakeholders point to Shalimar Trading’s investment in after-sales infrastructure as a key pillar of its market expansion. Service centres located in Lumley, Bai Bureh Road and Siaka Stevens Street provide access to genuine spare parts and certified maintenance, helping to extend vehicle lifespan and protect rider incomes.
The company’s portfolio extends beyond TVS products to include other international automotive and industrial brands such as Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland. Its growing operations, including expansion into Liberia, are contributing to employment creation and technical skills development within the region.
With mobility increasingly tied to economic opportunity, Shalimar Trading’s footprint in Sierra Leone’s transport landscape continues to deepen, positioning TVS motorcycles at the heart of everyday commerce and movement nationwide.
