Africell Sierra Leone has officially launched its 2026 Ramadan Promotion Show, branded “Gentri PaLamp,” unveiling a prize pool exceeding Le1 billion in cash and assorted rewards for subscribers nationwide.
The launch ceremony took place on Tuesday, 17 February 2026, at Africell’s headquarters in Wilberforce, Freetown, marking the commencement of the telecommunications company’s annual Ramadan engagement campaign.
The 2026 edition is structured as a multi-platform entertainment and reward programme that integrates live television and radio broadcasts, digital interaction, community outreach initiatives and AfriMoney-powered promotions. The show is scheduled to run throughout the holy month of Ramadan, offering interactive gameplay, audience participation through short codes, social media challenges and nationwide promotional activations.
Welcoming guests at the launch, Africell’s Media Manager, Abdul Karim Sesay, said the 2026 Ramadan Show has been designed with enhanced creativity and a stronger subscriber-focused approach. He noted that the programme aims to deliver an improved viewing and participation experience while expressing appreciation to Africell’s growing customer base across the country.
Africell’s Marketing and Communications Manager, Kamanda Koroma, disclosed that this year’s edition will be larger in scope compared to previous seasons, with increased AfriMoney cash rewards and an expanded prize portfolio. He said prizes will include cash, smartphones, airtime, and other gift items.
Kamanda Koroma explained that participation will be open to subscribers who call or send SMS to short code 777, purchase Africell scratch cards or engage through AfriMoney-linked platforms. Selected participants will take part in a multiplier system where visual outcomes determine prize multipliers such as ×1, ×2 or ×3, applied to cash winnings and other reward categories.
Providing details on AfriMoney-linked promotions, AfriMoney Marketing Manager, John Konteh, announced the deployment of three branded rice trucks nationwide. One truck will serve Freetown and the Western Area, while two others will rotate across regional centres including Bo, Kenema and Makeni.
He introduced the AfriMoney Ramadan Bundle, priced at NLe10, which includes three cups of rice redeemable through vouchers at designated rice trucks, two minutes of on-net talk time, 250MB of data and 250 SMS, valid until midnight.
John Konteh further announced the Ramadan “Sunakati” initiative, which allows AfriMoney subscribers to make special requests by dialing 16113# and selecting the relevant option. According to him, AfriMoney will select 10 recipients daily throughout Ramadan, with winners announced on radio and on AfriMoney’s official Facebook page.
Highlighting the digital engagement component, Africell’s Digital and Social Media Manager, Fatmata Jaria Bah, said the campaign will feature daily keyword challenges announced during live broadcasts on Africell’s Facebook page. Participants are required to comment on the daily keyword and compile weekly sentences to qualify for weekly prizes of NLe2,000.
She added that keyword announcements may occur at any time during the live show to encourage continuous viewership and interaction.
Fatmata Jaria Bah also disclosed that customers who purchase data bundles via the MyAfricell App during Ramadan will receive a 50 percent bonus, alongside additional seasonal data packages. She encouraged subscribers to follow Africell’s social media platforms for real-time updates and participation opportunities.
The “Gentri PaLamp” Show will air from Monday to Friday across television, radio and Africell’s digital platforms, starting at approximately 7:45 p.m., with each episode running for about one hour and fifteen minutes. Participation is open to all Africell subscribers, irrespective of religious affiliation.
The show commenced on Wednesday, 18 February 2026, as Africell continues its annual Ramadan promotional drive combining entertainment, financial incentives and community outreach initiatives across Sierra Leone.
