Orange Money has rewarded the final batch of winners under its nationwide “Sober Kaiba” promotional campaign and simultaneously launched a new Ramadan Promotion aimed at supporting customers while accelerating the adoption of digital financial services across the country.
At a well-attended prize-giving ceremony held on Thursday, 19 February 2026, the mobile financial service provider presented a range of high-value prizes to deserving customers. The awards included solar panels, two generators, five motorbikes and one tricycle. Beneficiaries emerged based on their level of transaction activity throughout the duration of the campaign.
The “Sober Kaiba” promotion, which commenced in October 2025, was designed to encourage customers to make greater use of Orange Money’s digital payment, transfer and merchant services. Participants were automatically entered into periodic prize draws by actively transacting on the platform, reinforcing the company’s drive to promote a cash-lite economy.
Speaking at the ceremony, Orange Money Chief Executive Officer, David Mansaray, commended customers for their loyalty and consistent engagement with the platform. He stated that the campaign forms part of Orange Money’s broader strategy to enhance customer experience, build trust and deepen financial inclusion nationwide.
He emphasized that regular use of mobile money services provides greater convenience, efficiency and security for users, while also contributing to the development of an accessible and inclusive financial ecosystem in Sierra Leone.
“Our customers remain at the heart of everything we do. Through initiatives like Sober Kaiba, we are not only rewarding loyalty but also encouraging the use of safe and reliable digital financial solutions that empower individuals and businesses,” David Mansaray said.
Most of the winners attended the event in person to receive their prizes. Among them was Elizabeth Marrah, who won the tricycle. She travelled from Makeni to Freetown after initially expressing skepticism about the authenticity of the congratulatory message she received.
“With this tricycle, I can improve my livelihood and support my family,” Elizabeth Marrah said, describing the prize as life-changing. She added that the experience has strengthened her confidence in Orange Money’s services.
Building on the success of the Sober Kaiba campaign, Orange Money used the occasion to unveil its Ramadan Promotion, strategically aligned with the Muslim Holy Month. The new initiative is structured to provide both economic relief and business incentives during the fasting period.
Under the Ramadan Promotion, five motorbike or tricycle riders will receive 30 litres of fuel weekly, offering practical support to transport operators whose earnings sustain many households. In addition, business owners will have the opportunity to win Le50,000 in cash.
To qualify, merchants must receive payments through their Kotoku accounts or via their registered merchant codes, thereby promoting digital payment adoption among small and medium-sized enterprises. Beyond fuel and cash rewards, selected participants will also receive food items during Ramadan as part of the company’s community support outreach.
Company representatives noted that the Ramadan Promotion underscores Orange Money’s commitment to social responsibility while advancing the use of secure and efficient digital payment solutions.
Orange Money reaffirmed that mobile financial services continue to play a critical role in Sierra Leone’s economy, particularly for small-scale traders, transport operators and individuals who rely on fast, safe and convenient digital transactions.
Through sustained customer reward initiatives and seasonal campaigns, the company says it remains focused on strengthening trust in digital finance and expanding access to financial services across both urban and rural communities nationwide.
