Africell Sierra Leone has once again demonstrated its leadership in advancing the country’s media and agricultural sectors with the launch of a newly renovated studio for Radio Democracy. The unveiling, led by Africell Chief Executive Officer, Shadi Gerjawi, took place in Freetown, reinforcing the company’s commitment to community empowerment through technology and communication.
Speaking at the ceremony, Shadi Gerjawi emphasized Africell’s dedication to supporting projects that enhance access to information and strengthen local communities. “We are excited to support initiatives that provide farmers with vital information on sustainable farming practices, directly contributing to the Feed Salone agenda,” he said.
The newly renovated studio is part of Africell’s nationwide media engagement programme and its 20th anniversary celebrations. In addition to Radio Democracy, the company plans to rebrand and upgrade eight more studios across Sierra Leone, solidifying Africell’s role as a key partner in media development.
Africell’s commitment extends beyond urban centres. The company has successfully completed the colocation of seven broadcast sites for the Rural Farmers Radio Network, the nation’s first dedicated farmer-focused radio initiative. The network aims to deliver critical agricultural information to farmers, enhancing productivity and aligning with the Government’s Feed Salone Initiative.
Minister of Agriculture, Dr. Henry Kpaka, lauded Africell’s efforts, describing the project as “a great milestone in Sierra Leone’s pursuit of sustainable agricultural development and food security.”
Shadi Gerjawi also highlighted Africell’s longstanding support for media across the country, noting that for more than 11 years, the company has provided uninterrupted electricity to over 47 radio stations nationwide. “Radio remains one of the most powerful tools for education, community development and peacebuilding,” he said. “This initiative underscores the unique bond radio has with communities and its role in building a more informed and developed society.”
The launch of the Rural Farmers Radio Network represents a landmark partnership between the private sector and Government, promising to enhance farmers’ knowledge, strengthen rural development and empower communities through timely and reliable information.
With initiatives like these, Africell, under the leadership of Shadi Gerjewi, continues to set the standard for corporate responsibility, innovation, and community-focused development in Sierra Leone.
