Africell has reaffirmed its commitment to sports and youth development in Sierra Leone by throwing its weight behind the Sierra Leone Bodybuilding and Fitness Association. The leading telecommunications company’s support comes as the national bodybuilding team prepares to represent the country at the prestigious International Bodybuilding Competition in Nigeria.
On Friday, September 26, 2025, Africell hosted a special presentation ceremony at its Head Office in Freetown to officially hand over its contribution and celebrate the strength, resilience, and determination of the athletes. The event brought together Africell management, representatives of the association, and members of the media.
Speaking at the ceremony, Mohamed Kamara, President of the Sierra Leone Bodybuilding and Fitness Association, expressed gratitude to Africell for what he described as “timely and unwavering support.” He noted that the company’s intervention has boosted the morale of the athletes and renewed their determination to compete at the highest level.
“Africell’s support goes beyond financial assistance; it is an investment in the dreams and ambitions of young Sierra Leoneans. We are motivated to showcase our talent on the international stage and return home with the gold medal,” Kamara said.
Africell’s Chief Operations Officer, Malek El Koussa, in his keynote remarks, highlighted the shared values between bodybuilding and Africell’s corporate mission, including discipline, perseverance, and commitment. He reaffirmed Africell’s dedication to empowering young people, not only in bodybuilding but also across a wide range of sports and creative platforms.
“Africell strongly believes in the potential of Sierra Leone’s youth. By supporting sporting disciplines like bodybuilding, we are helping to nurture talent, build confidence, and open doors for international recognition,” El Koussa stated.
Over the years, Africell has built a reputation as a strong partner in sports development across Sierra Leone. From football to athletics, basketball to fitness, the company has consistently invested in initiatives that uplift young people and promote a culture of excellence. This latest gesture towards the Bodybuilding and Fitness Association is yet another example of Africell’s long-term vision to contribute positively to the country’s social and youth development agenda.
With Africell’s backing, Sierra Leone’s bodybuilding team is now more determined than ever to raise the national flag high in Nigeria and inspire a new generation of sportsmen and women across the country.
