By Foday Moriba Conteh
Africell Sierra Leone has introduced an exciting new campaign, the “Old is Gold” promotion, to reward its long-time customers with millions of Leones in prizes. This initiative highlights Africell’s dedication to recognizing and valuing its loyal users.
Nancy Joseph Toure, Africell’s Head of Events and Sponsorship, shared that the “Old is Gold” promotion is inspired by the significant roles elders play in family and community life. “With this promotion, our older customers can reactivate their old Africell numbers and rejoin the Africell family,” she said.
Reactivating old numbers is straightforward. Customers can either insert their old SIM cards into any phone or visit any Africell point of sale (POS) nationwide for assistance.
Abdul Aziz Kamara, Africell’s Assistant Media Manager, emphasized the additional perks of the promotion. “Customers who reactivate their old Africell numbers will automatically qualify for the ‘Old is Gold’ draw, giving them a chance to win exciting prizes,” Aziz Kamara explained. Prizes include airtime, data, cash and a special star prize for weekly winners.
He announced that the draw will be broadcast live every Friday on major radio and television stations across the country and went further to encourage former Africell users to reclaim their old numbers through this promotion. “At Africell, we deeply value customer loyalty and are always delighted to hear how long our customers have been part of the Africell family,” Abdul Aziz Kamara added.
