By Foday Moriba Conteh
Africell Sierra Leone has on Thursday July 11, 2024 unveiled its first-ever late-night entertainment show starring Jimmy B, hailed as the Godfather of Sierra Leonean music. The highly anticipated launch event took place at Lumley Beach’s Paradise Beach Lounge, marking a historic milestone in the nation’s entertainment landscape.
Jimmy B, renowned for revolutionizing Sierra Leone’s music scene in the post-civil war era,with the establishment of Paradise Records in the late 90s, aims to spotlight the nation’s rich cultural heritage and talent through this innovative venture. Paradise Records played a pivotal role in talent discovery and fostering the music industry’s growth during its formative years.
“The essence of this late-night show is to showcase Sierra Leonean culture and provide a platform for all forms of talent, whether budding or established,” explained Jimmy B.
He applauded Africell for its steadfast support of Sierra Leone’s entertainment sector and expressed enthusiasm for collaborating with the telecommunications giant known for its robust commitment to corporate social responsibility.
“This initiative builds upon a long-term vision I’ve been nurturing. It’s designed to elevate our entertainment industry on both national and global stages, empowering artists to gain recognition and thrive through their craft,” he added.
Jimmy B disclosed that he has been diligently working on this project, accounting for his recent absence from the industry spotlight. His primary objective remains advancing Sierra Leone’s entertainment sector to achieve international acclaim.
Scheduled to air every Monday at 10:00 p.m. on AYV TV, Africell’s Facebook page, Afriradio and other prominent radio stations nationwide, the show aims to cater to diverse segments of the entertainment community, drawing audiences from across the globe.
This groundbreaking late-night show signifies a monumental leap forward for Sierra Leone’s entertainment realm, promising to spotlight the country’s vibrant cultural tapestry on a global scale.
