By Alvin Lansana Kargbo
Afrimoney, a prominent mobile money service provider in Sierra Leone, has on Friday September 13, 2024 launched its new “Kam Join We” Campaign, aimed at increasing financial inclusion and attracting new users to its platform. The announcement was made by Afrimoney’s Chief Executive Officer, Martison Obeng-Agyei.
The “Kam Join We” Campaign seeks to educate potential customers about the advantages of joining Afrimoney, highlighting the exclusive benefits offered to its users. Martison Obeng-Agyei addressed the launch event, underscoring that many individuals who have not yet signed up for Afrimoney are missing out on valuable opportunities. “This campaign is designed to showcase the perks that Afrimoney users enjoy, encouraging more people to join our community,” he said, describing the initiative as an “invitation to treat.”
A notable feature of the campaign is the introduction of a 10% cashback offer for Afrimoney users who purchase EDSA electricity units within the first ten days of each month. “This promotion allows Afrimoney subscribers to save money on their electricity purchases,” the Chief Executive Officer explained.
In addition, Afrimoney is offering free person-to-person transactions, eliminating service fees. “We are proud to be the only mobile money operator in Sierra Leone that provides free peer-to-peer transactions,” the CEO added. He also highlighted that Afrimoney customers benefit from some of the most affordable data bundles available.
Running from September to December, the “Kam Join We” campaign targets both existing mobile money users and those who have yet to adopt the technology. Martison Obeng-Agyei emphasized the importance of financial inclusion, noting support from the World Bank and the Bank of Sierra Leone. “Financial inclusion brings safety and security,” he said, urging individuals to participate in the campaign.
Addressing concerns about unethical practices by agents charging additional fees for cash-ins, he condemned such behavior and encouraged customers to report any exploitation to the Afrimoney helpline at 100. “With Afrimoney, you can even register yourself and join the family without needing assistance from anyone,” he reassured.
As Afrimoney continues to expand, the company remains committed to enhancing service accessibility, with a focus on transparency and user benefits.
