By Alvin Lansana Kargbo
AP Business Venture SL Ltd, the producer of Bluemoon Ice Cream, has showcased its products and innovations at the First Sierra Leone Manufacturers Roundtable and Made in Sierra Leone Exhibition, a two-day event organized by the Ministry of Trade and Industry. The exhibition, which occurred on 29th and 30th, October 2025, at the Freetown International Conference Centre in Aberdeen, brought together local manufacturers, policymakers and business leaders to promote the growth of homegrown industries.
The company’s participation highlighted its role as one of Sierra Leone’s leading food manufacturers and its commitment to producing world-class ice cream and dairy products locally.
Speaking in an interview, a representative of AP Business Venture SL Ltd said the company was proud to be part of an initiative that celebrates local production and encourages Sierra Leoneans to support domestically made goods.
“We are here to show that Sierra Leone can produce at international standards,” he said. “Our ice cream and yogurt products are made locally under strict hygiene and quality controls. Unlike others who mainly import we manufacture and that’s something we take great pride in.”
He explained that the company currently employs about 200 Sierra Leoneans and operates in key cities including Freetown, Bo and Kenema, while also supplying major supermarkets and retail outlets nationwide. He added that AP Business Venture has begun exporting to neighboring West African countries, further expanding the company’s reach and helping to promote Sierra Leonean products beyond its borders.
Under its flagship brand, Bluemoon Ice Cream, the company produces more than 5,000 litres of dairy and ice cream daily, with a product range that includes over 50 different flavors of ice cream and 15 varieties of dairy and yogurt products, including both milk-based and water-based options.
He said the company’s participation in the roundtable was an opportunity to interact directly with consumers and demonstrate the quality and diversity of Sierra Leone’s manufacturing sector.
“Events like this allow us to connect with the public, share our story and show that Sierra Leone can make products that meet global standards,” he said. “We want people to take pride in buying local because our products are made for Sierra Leoneans, by Sierra Leoneans.”
The First Sierra Leone Manufacturers Roundtable and Made in Sierra Leone Exhibition served as a platform for local producers to display their products, discuss industry challenges and explore ways to strengthen the manufacturing sector. It also underscored the Government’s commitment to promoting industrial growth, job creation and economic self-reliance.
As one of the most prominent exhibitors, AP Business Venture SL Ltd drew attention not only for its variety of products but also for its impact on local employment and skills development. The company has been recognized as the largest ice cream factory in Sierra Leone, playing a key role in the country’s growing dairy and frozen dessert industry.
The representative reaffirmed the company’s dedication to supporting national development through sustainable production and workforce empowerment.
“Every scoop of Bluemoon Ice Cream represents local effort, creativity and progress,” he said. “We will continue to invest in innovation and in our people, to ensure Sierra Leone remains proud of what we make.”
Through its display at the exhibition, AP Business Venture SL Ltd reaffirmed that Sierra Leone’s manufacturing potential is growing steadily, driven by companies that are not only creating jobs but also building brands capable of competing on regional and international stages.
