By Amin Kef Sesay
From a sustained monitoring exercise undertaken by this medium at various NP-SL Filling Stations countrywide what came out glaringly was that majority of the company’s customers expressed profound excitement for availing them the opportunity to know about the effectiveness and potency of the Castrol GTX lubricant.
“Through what I learnt from your write-ups and other information I got about the Castrol GTX Loyalty Promotion Lucky Dip from flyers I came to the realization that indeed the lubricant is the best among all the others I have used in the past,” Abdulai Kakay, an insurance broker intimated adding that before this time he knew little about how the Castrol GTX keeps vehicle engines in good running condition.
Abdulai’s view re-echoes the expressed views of others that this medium interacted with during the monitoring exercise.
The Castrol GTX Promotion commenced on the 15th February 2021 and it will continue up to the 14th March 2021, meaning it will last for four weeks as part of the company’s annual activities.
Within the context of the promotion, every time a NP-SL Ltd customer buys 5 Litre of Castrol GTX from any NP Dealer Stations, he or she automatically becomes eligible to be part of the promo and stands the chance of winning an attractive prize.
When the customer buys 5L Castrol GTX (20w50 or GTX Diesel) he or she has the opportunity to have one dip and for the GTX Ultraclean product he or she can have 3 dips.
There are two things to be discovered on the slip after any dip which are WINNER or Sorry! Buy More GTX.
The winner leaves his or her name and telephone number with the Station Manager of the Filling Station where the Castrol lubricant was bought and he or she will be later contacted by the Sales Supervisor.
As far as the promotion is tailored no customer goes empty handed as even losers will have some form of compensation at the end of the day.
Already there are flyers that provide information about the promotion and certain sales points have been activated in order to give the Promo wider coverage.
It must be noted that the Ultraclean 10w40 Castrol Oil is a multi-grade oil that can be used in hotter countries. GTX 20w50, though good for petrol engines, is also a multi-purpose oil.
It has been established that the Castrol oil in the white rubber is the one that is most often used as it maintains temperature and can be used on petrol engines.
This medium learnt that, NP-SL Ltd, from time to time conducts trainings for automobile mechanics and the company’s pump attendants in order for them to know the various specifications which could help them to guide customers on the actual type of Castrol GTX that will suit them.
It was also learnt that the Ultra-clean Castrol oil is going for Le250, 000 and the others (Castrol Oil) for Le200, 000.
What is certain is that Castrol GTX is more than just an ordinary oil as it is considered to be liquid engineering.
From an in-depth investigation conducted it was discovered that the Castrol GTX is less costly in the sense that it can last longer compared to other lubricants of inferior quality meaning that when consideration is taken of the amount of money spent on changing engine oil of inferior quality in comparison to Castrol GTX, then it discerns that indeed it is one that is cheaper because unconsciously much money is spent on procuring inferior engine oil of various variety than what is spent on Castrol GTX within the period of purchase under review.
Besides lasting longer, Castrol GTX lubricant enhances the good performance and efficiency of motor engines, minimizes hazardous gaseous emission and helps to properly clean motor engines or machines that may have been clogged by particles.
Apart from marketing petroleum products such as diesel, petrol, gas and kerosene the company also offers for sale NP Gas which is an environmentally friendly cooker that has been proven to be very effective for cooking purposes. It is sold at the company’s Filling Stations.
The company made it possible for customers to purchase fuel conveniently without using physical cash. With the introduction of NP Smart Card customers can purchase fuel as long as the smart card contains money. Whenever it is used the amount of money is debited and it can be credited for future use.
What is certain for now is that the Castrol GTX Promotion has created huge awareness about the effectiveness of this lubricant which it is said is not just an ordinary oil but liquid engineering.
