By Alvin Lansana Kargbo
CFAO Mobility Sierra Leone, the sole authorized distributor of Toyota vehicles in the country, has unveiled a state-of-the-art vehicle showroom and service workshop facility at 58C Lightfoot Boston Road, Off Wilkinson Road, Freetown. The well-attended launch, held on Thursday 28th August, 2025 brought together some members of the Press.
The event was designed as a media engagement to showcase the new facility while reaffirming CFAO’s commitment to innovation, efficiency and customer satisfaction in Sierra Leone’s automotive sector.
Welcoming guests, the Managing Director of CFAO Mobility Sierra Leone, Geoffroy De Marcellus, described the launch as “a significant milestone” in the company’s operations in Sierra Leone. He said the new facility represents more than just a business expansion but a promise to Sierra Leonean motorists that they can access world-class vehicles and services locally.
“This facility is more than just a building. It represents our vision for the future of mobility and customer service. Every great journey begins not only with a great vehicle but with great service to back it,” Geoffroy De Marcellus said.
According to him, the facility has been thoughtfully designed to provide a seamless experience, combining a modern showroom for new vehicles with a service workshop equipped with advanced diagnostic tools, eco-friendly technologies and a team of highly trained professionals.
“This is our response to the evolving expectations of today’s customers. People are looking for more convenience, quicker turnaround times and personalized service. We are here to meet and exceed those expectations,” he added.
CFAO Mobility has been the sole authorized Toyota dealer in Sierra Leone for several years. The company provides a wide range of vehicles including sedans, SUVs, buses and light commercial vehicles. In addition to sales, it offers genuine Toyota spare parts, after-sales support and maintenance services.
The company also runs promotional offers, trade-in options and an online booking system for servicing, making it easier for customers to manage their vehicle needs without unnecessary delays.
Geoffroy De Marcellus stressed that the company’s approach to customer satisfaction goes beyond the purchase of vehicles.
“Whether it’s routine servicing, complex repairs or performance upgrades our goal is to ensure that every customer who drives into our workshop leaves with absolute confidence in their vehicle and in our brand,” he noted.
The Managing Director also revealed that CFAO Mobility Sierra Leone will diversify its portfolio in the coming months. He disclosed that by October, the company would begin importing fiberglass boats to meet the needs of Sierra Leone’s growing marine and coastal economy.
“This facility will not just be about cars but about mobility in all its forms. We want to support Sierra Leone in every aspect of transport and movement, whether on the road or on water,” he said.
Geoffroy De Marcellus used the occasion to thank the project team, partners, suppliers and Government authorities who supported the construction of the new facility. Most importantly, he extended appreciation to the company’s loyal customers who, he said, remain the true inspiration behind CFAO Mobility’s operations.
“As we look to the future, this facility will serve as a hub for innovation, efficiency and unwavering service excellence. And I assure you, this is just the beginning,” he concluded, drawing applause from the audience.
Journalists present at the launch were given a guided tour of the new showroom and service areas which showcased Toyota’s latest vehicle models and the modern tools that will be used for diagnostics and maintenance. The Press had the opportunity to interact with technical staff and witness demonstrations of how the facility will improve service delivery.
CFAO Mobility Sierra Leone’s expansion comes at a time when the demand for reliable vehicles and quality after-sales service is on the rise in Freetown and beyond. Industry observers believe the new facility will not only improve customer experience but also create jobs for trained technicians, strengthen the spare parts market and build greater trust in the automobile industry.
By reaffirming its position as the exclusive Toyota dealer, CFAO Mobility is also giving assurance to customers that they can access genuine products and services, reducing the risks associated with counterfeit spare parts and unprofessional servicing.
The press launch ended on an optimistic note, with CFAO Mobility pledging to keep pace with global trends in the automotive industry while tailoring services to meet local needs. The company restated its mission to combine innovation with customer satisfaction, ensuring that Sierra Leonean motorists enjoy both quality vehicles and dependable after-sales care.
With the unveiling of this modern showroom and service workshop, CFAO Mobility Sierra Leone has reinforced its position as a market leader while signaling new opportunities in the country’s automotive and transport sectors.
