By Foday Moriba Conteh
Cowbell, one of Sierra Leone’s most popular nutritious beverage brands, delighted children and families during its exciting Family Fun Day held on Wednesday, December 24, 2025, at BENGOD-JF Kennedy School in Cline Town, East End of Freetown. The event, organized by Premium Divine Trading Company Limited, attracted pupils from several schools who participated in fun activities, talent displays and educational games all centred around promoting good nutrition and wellness.
Designed as part of Cowbell’s continuing community outreach efforts, the Family Fun Day created a safe and vibrant platform for pupils to interact, showcase their talents and learn through play. Activities ranged from interactive games and music competitions to a highly engaging quiz contest, where winning pupils walked away with attractive prizes, including Cowbell evaporated milk, books and Drink O Pop refreshments.
Guests also enjoyed a taste of Cowbell’s wet range and other well-loved products distributed by Premium Divine Trading, introducing children to delicious nutritional options in an entertaining setting. The musical chair and quiz competitions became the day’s highlight as excited pupils competed for top positions, with cheering crowds applauding their efforts.
Speaking during the event, Philip Kanu, Marketing Lead at Premium Divine Trading, said the Fun Day was part of the company’s broader mission to support child development and encourage healthy living among Sierra Leonean families.
“We organized this event to help pupils stay active and to educate families about the importance of nutritious food choices,” he explained. “Cowbell and our other brands provide essential nutrients for children and adults and we want communities to make informed decisions when choosing what they consume.”
He further noted that Cowbell remains committed to affordability and accessibility, providing families with nutritious products that support growth, brain development and overall wellbeing.
Philip Kanu highlighted Cowbell’s diverse flavours including Coffee, Strawberry, Coconut and Choco-Malt while emphasizing the popularity of its newest addition, Cowbell evaporated milk, produced in Ghana by Promasidor and widely distributed across West Africa.
He added that Premium Divine Trading supplies other household staples such as Onga seasoning, Twisco, Miksi Chocolate and Coffee, and Yumvita infant cereals products he described as beneficial to children’s physical development and balanced diets.
Appealing directly to families, he encouraged parents to prioritize high-quality food products. “Milk plays a key role in proper growth and Cowbell remains one of the most nutritious and reliable options available,” he stressed.
Yusuf Kamara, a Teacher, commended the organisers, calling the programme an important contribution to pupils’ educational and physical wellbeing.
“This was more than fun it was developmental,” he said. “The mix of recreation and knowledge-sharing helped students learn new things and build confidence. I hope other institutions take inspiration from Cowbell.”
Fatu Sesay, who accompanied her child, said she was amazed at the free activities and giveaways.
“In many places events like this come with fees, but Cowbell made everything free and even rewarded the children,” she said joyfully. “The quiz prizes, the taste samples and the fun atmosphere made this day unforgettable.”
Fatu Sesay urged other corporate bodies to emulate Cowbell’s commitment to community upliftment, adding that the experience had strengthened her trust in the brand.
The half-day celebration closed with a thrilling quiz competition, testing pupils on general knowledge and rewarding creativity, intelligence and teamwork. Laughter, applause and cheers echoed across the school grounds as winners proudly collected their prizes.
Cowbell officials pledged to continue rolling out similar activities across Sierra Leone, reaffirming Cowbell’s reputation not just as a nutritional brand but a partner in learning, family welfare and community empowerment.
