By Foday Moriba Conteh
One of the brands marketed by Premium Divine Trading Company Limited, a food distribution company that operates as an agent for Promasidor Holdings, a leading distributor of quality food products in Sierra Leone, Cowbell, has supported a social event known as Family Day with Yung Sal, organized by the Modern Elementary School. The Modern Elementary School Family Day with Yung Sal, which was held on Saturday 25th February 2023 at Radisson Blu Garden in Freetown was geared towards celebrating families.
The Administrator of Modern Elementary School, Mrs. Kailie stated that the objectives of the event were to create a platform where pupils can showcase their talents and also to mobilize funds for the construction of a sports complex at the school.
She said the project idea is to create a good atmosphere for students to feel more entertained and feel the luxury through education in order to make them enjoy their time through education.
The Administrator further revealed that the school has since its inception grown into being a reputable primary school providing quality education for children meeting its admission requirements, without discrimination.
She expressed appreciation to Premium Divine Trading through its Cowbell brand for supporting their Family Day. She encouraged all parents and guardians to support the school’s sports complex project which is geared towards creating a conducive environment for their children.
Premium Divine Trading Company Limited’s partnership support to the Modern Elementary School Family Day, was to enable the company continue on its massive education on healthy eating habits by availing their products to actual and potential consumers, the Cowbell nutritious package, to enable them and their families to enjoy good nutrition through the consumption of assorted Cowbell products and Miksi Chocolate Drink that was also sampled during the event. The move by the company was seen as a laudable venture in the expressive appreciation of its valuable, actual and potential customers.
Speaking to the audience, the Institutional Sales Lead at Premium Divine Trading Limited, Ruth Kamara commended the school for their sports complex project which she described as very important towards keeping pupils physically fit.
She said that Premium Divine Trading Limited deemed it fit to support the Modern Elementary School Family Day as part of their educational campaigns on the essence of milk consumption in the country and to support healthy living among children.
Ruth Kamara said that Premium Divine is a quality food company and they are committed to ensuring that everybody enjoys good food and that the company has been embarking on supporting various activities in the country in order for the company to continue on its massive education on healthy eating habits in the country.
Cowbell milk, she said, is a rich source of protein, calcium and vitamins A, B9, C, D E and K otherwise referred to as Vitarich.
She revealed that Cowbell products come in 14g sachet, 20g sachet, 360g sachet and 400g tins for the milk.
Also, she maintains that cowbell food drinks package sizes are 40gs for the Coffee, Strawberry, Coconut, Choco-Malt and Cowbell Mocha.They are all produced in Ghana by Promasidor Ghana Limited for export sales to some West African countries including Sierra Leone.
The Institutional Sales Lead used the opportunity to inform all that the Company also distributes and markets, Onga, Miksi Chocolate and coffee drinks, Kremela, and Yumvita, the latter being an infant cereal with milk also containing wheat, rice, and maize.
She appealed to parents to always buy the quality food products of Premium Divine Trading Company Ltd especially Cowbell milk because it is enrich with all the necessary nutrients needed for growth in the family.
The session was climaxed by questions and answers relating to the company and their brand by the company which pupils who answered to the questions had an opportunity to win attractive prizes from the company.
Parents and Guardians who witnessed the event commended the partnership by the company saying it was a laudable move.
