By Foday Moriba Conteh
Cowbell, which is one of the products that is marketed by Premium Divine Trading Company Ltd, a food distribution company that operates as an agent for Promasidor, a leading supplier of quality food products in more than 30 African countries, including Sierra Leone, has in celebrating Christmas Day partnered with Chill Point Plaza on Sunday 25th December, 2022 to host the 1st edition of Cowbell Kids Carnival which was held at the Chill Point Plaza on Gloucester Village in Freetown.
The Cowbell Kids Carnival, broadcast live on Facebook, featured young Sierra Leonean musicians from the Kids Super Star Sierra Leone Union, a group that creates platforms for kids with exceptional talents in any form of entertainment to be used as role models and Ambassadors within the society or communities where they reside.
Cowbell’s partnership with Chill Point Plaza in this year’s celebration of Christmas was to enable the company continue on its massive milk education and sampling by availing to actual and potential consumers of milk, the Cowbell nutritious package to enable children and their families enjoy good nutrition through the cowbell milk and strawberry that were sampled at the Cowbell Kids Carnival.
In addition, the company also donated cartons of assorted Cowbell products and souvenirs to Chill Point Plaza and Kids Super Star Sierra Leone musicians who performed during the event.
Children present, who also had the opportunity to participate in a question and answer session moderated by the company’s representative also won Sachets of cowbell milk for them to enjoy quality nutrition from cowbell.
Addressing the gathering, the Marketing and Events Representative of Premium Divine Trading Limited, Audrey Cole, said that as a responsible company, they thought it fit to collaborate with the Chill Point Plaza during this year’s celebration in order to promote young talents, emphasizing the importance of good nutrition with regards to milk for growth and vitality.
Cowbell milk , she said, is a rich source of protein, calcium and vitamins A, B9, C, D E and K otherwise referred to as Vitarich.
She revealed that Cowbell products come in 14g sachet, 20g sachet, 360g sachet and 400g tins for the milk.
Also, cowbell food drinks package sizes are 40gs for the Coffee, Strawberry, Coconut, Choco-Malt and Cowbell Mocha.
They are all produced in Ghana by Promasidor Ghana Limited for export sales to some West African countries including Sierra Leone.
Audrey Cole also used the opportunity to inform all that Premium Divine Trading Company Ltd also distributes and markets Onga, Miksi Chocolate and Coffee drinks, Kremela and Yumvita , the latter been an infant cereal with milk also containing wheat, rice and maize.
She revealed that they are the sole distributor of all the aforementioned products in the country.
She concluded by appealing to parents to always buy the quality food products of Premium Divine Trading Company Ltd especially Cowbell milk because it is enrich with all the necessary nutrients needed for growth in the family.
Parent and Guardians who witnessed the event commended the partnership by the company saying it was a laudable move more as the business entity has committed to support the future generation of musicians and entertainers in Sierra Leone.
It must be noted that activities geared towards the support and growth of children are always considered noble and in this case, this year’s celebration of Christmas.
