By Alvin Lansana Kargbo
Mercury International has launched a nationwide promotional campaign offering customers the chance to win a newly built house valued at $81,000, in what the company describes as one of its most ambitious initiatives to date.
The promotion, titled: “Yusef Kin Play En Win A New House,” was unveiled at a ceremony held in Aberdeen, Freetown, bringing together company executives, media representatives and other stakeholders. The campaign runs from 1 April to 20 July 2026.
Chief Executive Officer, Martin Edward Michael, said the campaign represents a significant step beyond the company’s previous promotional activities, which have included prizes such as mobile phones, televisions, motorbikes, cash, generators and solar products. He stated that the company aimed to introduce a reward capable of having a lasting impact on a customer’s life.
According to him, the initiative is designed around the idea that access to a stable home provides a critical foundation for personal development and long-term success. He described the house prize as the most materially transformative reward offered by a gaming company in Sierra Leone.
The Chief Executive Officer announced that the raffle would be conducted through the company’s online platform and confirmed that one winner would receive the grand prize: a newly constructed house located at John Obey in the TAF City.
Brand Ambassador Drizilik said the campaign reflects the company’s long-standing presence in Sierra Leone and its broader impact beyond gaming. He described the promotion as a practical demonstration of the company’s commitment to changing lives, noting that home ownership remains a major aspiration for many citizens.
Drizilik said he had personally visited the house and described it as a significant prize likely to attract widespread public interest. He emphasized that the campaign offers participants a realistic opportunity to achieve home ownership, which he noted is often associated with financial security and reduced personal stress.
He also highlighted the company’s shift towards digital participation, encouraging customers to engage through its online platform. While acknowledging existing concerns about online systems, he pointed to the company’s track record as a basis for trust.
Providing technical details, company representative, Octavus Jackson, explained that participation requires customers to create an account on the company’s online platform. He said raffle tickets can be earned through both gaming and sports betting activities, with stakes accumulating to NLe250 on Vegas games and NLe50 on sports betting to meet the required thresholds before tickets are issued.
Octavus Jackson explained that the system allows flexibility, enabling customers to build up stakes over time rather than placing a single large bet. He added that certain promotional conditions may increase the number of raffle tickets earned, including participation in selected gaming categories or qualifying sports events.
He went on to point out that only funds deposited by customers would count towards raffle qualification, excluding bonus credits and promotional offers. The representative also urged participants to engage responsibly.
According to the company, additional information, including detailed rules and conditions, would be made available to the public through its communication channels.
