By Amin Kef Sesay
Indisputably, the National Petroleum Sierra Leone Limited (NP-SL Ltd) continues to stand tall within the petroleum marketing landscape of this country as it has demonstrated beyond all reasonable doubts its efficient and enhanced service delivery ability or prowess to its numerous and esteemed customers in different parts of the country.
As a result of always trying to give optimal satisfaction to its customers, over the years, the company has proudly bagged the recognition of being 1st for Customer Care, which is indeed no mean accolade for a 100% indigenous business entity.
The petroleum marketing company has state of the art Filling Stations in different parts of the country where petroleum products like diesel, petrol, gas and other lubricants one of which is the most sought out Castrol Oil are sold out.
Castrol motor oil for automobiles and bikes is particularly a well-known lubricant in Sierra Leone amongst motorists and commercial users. It is a well-recognized product amongst discernible consumers since the Castrol brand is about passion, excitement and performance.
In a new development, this February, NP SL Limited will activate a loyalty promotion as one of its yearly activities and to celebrate the holidays in offering customers the chance to win different prizes.
In that month, every time a customer buys a 5L Castrol GTX, he or she, will have a chance to dip and draw from a container filled with hidden prizes in the form of a folded slip.
As far as the Management of NP-SL Ltd is concerned, brand awareness and product visibility are key drivers in any marketing institution and therefore as part of its 2020 marketing activity plan, activation of these drivers in paramount.
It is in that regard that high street stores and NP forecourts will be sale materials to create brand awareness and visibility.
Indeed, it must be reiterated that each time customers buy 5L Castrol engine oil they will dip their hands in a container and then draw folded slips. The customers will open the slips and reveal prizes or a ‘sorry buy more GTX’ on the slip.
The categories of the draw are as follows: GTX 25W50 = 1 dip & draw, GTX 20W50 = 2 dips & draw, GTX DIESEL = 2 dips & draw.
After revealing the prizes the customers will leave their details and shall be contacted by the Lubricants Sales Supervisor of NP-SL Ltd.
The Lubricants Sales Supervisor will in turn notify the winners and they will pick up their prizes at the office.
Customers who do not win prizes will be compensated with Castrol GTX bumper stickers or keyrings. This is to keep the customers loyal and identify themselves with the premium brand.
The compensation is as follows: GTX 25W50 = 1 sticker, GTX 20W50 = 1 sticker & 1 keyring, GTX DIESEL = 2 stickers & 1 keyring.
It must be known that the promotion and offers will run for a three-week period in this year, 2021.
The promotional items are: Led Light, Normal cap, Funnels, Lip balm, Keyring, Sticker, Desk Clock, Flask, File and Mug.
Demonstrating its true Sierra Leonean identity the company has maintained a policy of strictly adhering to the Local Content Policy ensuring that it has a maximum indigenous staff in its employ. What this actually means is empowering our brothers and sisters to access employment opportunities and reduce poverty.
In its drive to optimize customer satisfaction, the company went the extra mile to install calibrated pumping machines which are not only modern but trustworthy, as opposed to the old pumping machines which certain unscrupulous individuals used to cheat unsuspecting customers.This is helping to repose confidence in customers that they are dealing with a very transparent entity.
For those who have not tried NP Gas for the first time it is now time to give it a try. Designed in sizable varying cylinders and sold at various NP Filling Stations, this cooking device has been rated as one of the best that is on offer for sale. NP Gas is safe, user friendly and portable. Trying it will spur you to recommend it to others.
NP Smart Card is now in vogue and is one of the latest technological devices used to purchase petroleum products. Using it has attendant advantages as evident in procuring fuel at any time of the day even during times when monies could not be accessed from banks. It is secured, easy to use and very quick. It is now trending.
To crystallize proposed projects into tangible realities on the ground, Government needs the required financial resources to effectively do so and one sure way is from collection of taxes which is the mandate of the National Revenue Authority (NRA). NP is one big tax payers to Government and it has been doing so timely.
NP-SL remains undaunted, unperturbed amidst all the challenges it is going through and conscientiously it is steadily contributing to the socio-economic development of the country as well as positively changing communities and lives.
