By Foday Moriba Conteh
Orange Sierra Leone on Monday, 5 January 2026, officially welcomed its new Chief Executive Officer, Aicha Toure, during a well-attended ceremony at the company’s headquarters on Hill Station in Freetown.
Madam Aicha Toure arrived in the company of the outgoing Chief Executive Officer, Sekou Amadou Bah, and was warmly received by members of senior management and staff. The event marked a significant leadership transition for the telecommunications provider as it consolidates its market position and accelerates the expansion of digital and financial services nationwide.
Following the welcome ceremony, the outgoing CEO, together with the Human Resources Manager, Agnes Songa, led Madam Aicha Toure on a comprehensive familiarization tour of key Orange Sierra Leone facilities. The tour covered departments at the Hill Station Head Office, the Orange Digital Centre; which also houses the Orange Foundation Sierra Leone, the Orange Money Office, and the Orange Data Centre on Spur Road in Freetown.
During her interactions with staff across the various units, employees expressed optimism and enthusiasm about the new leadership, pledging their full support and collaboration in advancing the company’s strategic priorities. Management officials said the engagement reflected a strong internal commitment to continuity, innovation and customer-focused service delivery.
Madam Aicha Toure brings to Orange Sierra Leone more than 12 years of international experience spanning telecommunications, technology and financial services. She joined the Orange Group in 2017 as Chief Strategy and Innovation Officer at Orange Mali, where she spearheaded major initiatives including the rollout of 4G services, expansion of fibre connectivity and improved access to energy solutions.
In 2019, she was appointed Chief Executive Officer of Orange Money Mali, a role in which she transformed the platform into the country’s leading mobile financial services provider. Under her leadership, Orange Money Mali emerged as the largest mobile money operation within the Orange Group, significantly advancing financial inclusion and digital payments.
Academically, Madam Toure holds a Master’s degree in Engineering from CentraleSupélec and an Executive MBA from the Massachusetts Institute of Technology, where she was a Sloan Fellow. She is widely regarded for her strong advocacy for digital transformation and inclusive growth across Africa.
Her appointment is expected to further strengthen Orange Sierra Leone’s vision of delivering innovative, inclusive and customer-centric digital solutions, while contributing meaningfully to Sierra Leone’s broader socio-economic development agenda through connectivity, financial inclusion and digital skills development.
