By Foday Moriba Conteh
The Sierra Leone Association of Journalists (SLAJ) has awarded Pee Cee & Sons with a Certificate of Appreciation in recognition of the company’s unwavering support for journalism and media development in Sierra Leone.
The award was presented on Friday, July 11, 2025, during the official handing-over ceremony between SLAJ’s outgoing and incoming national Executives at the Bintumani Hotel on Aberdeen in Freetown. This honor underscores the company’s significant contribution to enhancing press freedom, media professionalism and access to reliable public information.
Pee Cee & Sons, a leading name in Sierra Leone’s food distribution sector, has operated for over 50 years and remains one of the most trusted marketing and distribution companies in the sub-region. It operates across Sierra Leone, Liberia and Guinea, supplying food and non-food products through a vertically integrated system encompassing procurement, logistics, warehousing and retail distribution.
In Sierra Leone alone, the company runs wholesale and retail distribution centers in eight cities, while also maintaining a robust presence in Liberia through retail outlets and mini-supermarkets and in Guinea through a dedicated office and distribution arm.
Rajesh Hemnani, General Manager of Pee Cee & Sons, expressed gratitude to SLAJ for the recognition and reiterated the company’s commitment to national development through media empowerment.
“We are deeply honored to receive this recognition from SLAJ,” Rajesh Hemnani said. “At Pee Cee & Sons we believe that a vibrant and independent media is crucial for national development, transparency and good governance.”
He further emphasized that the company’s support for the media is a reflection of its broader Corporate Social Responsibility. “Supporting the media is our way of giving back to the society that has supported our growth,” he added.
As a provider of quality brands at affordable prices, Pee Cee & Sons continues to play a pivotal role in development through its economic footprint and consistent support for democratic institutions.
Rajesh Hemnani concluded by reaffirming the company’s continued support for initiatives that uphold democratic values and strengthen informed public discourse.
