By Amin Kef Sesay
Over 500 banking students at the Institute of Public Administration and Management (IPAM) have played host to the Managing Director of Rokel Commercial Bank who was at the college to engage the students at the Banking Finance Department on the very critical topic of Customer Relationship Management.
A core component of the Bank’s corporate social responsibility in the education sector, Dr Walton Gilpin’s lecture seeks to help students studying Banking and Finance gain practical knowledge of various aspects marketing, branding and customer relations.
During the lecture, the RCBANK Managing Director emphasized the importance of customer data management to determine as a sure way to develop effective customer relations strategies to target customers in various demographics for maximum impact. In this regard, a robust IT software will be of existential relevance to manage and coordinate effective customer relationship activities in a financial institution.
Furthermore, the erudite MD said an institution’s location, visibility efforts, service output and positive attitudes from staff would have a tremendous impact on the perception the public holds for that institution.
As the lecture transformed into a more lively and interactive session, the Banking and Finance Student of IPAM were exposed to world of Banking as well as how the inspirational and visionary leadership of any institution would make the difference.
A larger number of the students present were also eager to know the phenomenal journey of Rokel Commercial Bank and how the bank was transformed from a poor performer to one of the fastest growing financial entities in Sierra Leone and the Sub-region.
