By Amin Kef Sesay
Sierra Leone Brewery Limited (SLBL), one of the country’s oldest and most prominent beverage manufacturers, has officially announced a change in ownership following the successful conclusion of an acquisition agreement with Sierra Bottling Group (SBG), a subsidiary of African Bottling Group Limited.
The landmark agreement, finalized on July 10, 2025, will see SBG assume full control of SLBL’s operations. The transition marks a significant shift in Sierra Leone’s beverage industry landscape and is described by SLBL as a strategic move to ensure the long-term sustainability and continued growth of the company’s operations.
In a statement issued by the company’s Corporate Affairs Department, SLBL affirmed its commitment to a smooth and legally compliant transition. “This strategic decision aligns with our goal to ensure the long-term sustainability of SLBL’s operations,” the company noted. “While this change is not expected to disrupt our operations or our economic contributions in Sierra Leone, we are committed to following the transition process as stipulated by local legislation.”
The statement further emphasized that SLBL remains dedicated to its partnership with the Government of Sierra Leone, a relationship that has spanned decades and has contributed significantly to national development through employment, taxes and support to local agriculture.
Notably, the announcement was met with a wave of positive reactions from Sierra Leoneans on the SLBL Facebook page, with many expressing optimism about the future of the company under new ownership and the potential for growth and innovation.
Established in 1962, Sierra Leone Brewery Limited has been a cornerstone of the country’s manufacturing sector, producing popular beverages including Star Beer, Guinness, Mutzig and Maltina, under licensing agreements with international brands such as Heineken and Diageo. The company has invested heavily in its facilities over the years, including the commissioning of a state-of-the-art waste treatment plant, upgrades to its bottling line and a commitment to sourcing locally grown sorghum to support Sierra Leonean farmers.
With over 300 permanent staff and thousands of indirect jobs supported through distribution and supply chains, SLBL is considered a major contributor to Sierra Leone’s economy. The company has also been a strong advocate for responsible alcohol consumption, youth empowerment and community development through various corporate social responsibility initiatives.
The new owners, Sierra Bottling Group, are expected to continue SLBL’s legacy while introducing innovations and operational efficiencies in line with global standards. African Bottling Group Limited, SBG’s parent company, has a growing footprint across the continent, focusing on strengthening local brands and expanding access to quality beverages.
SLBL confirmed that all employees will be carried along in the transition process and that their rights and welfare will be safeguarded. The company assured the public, partners and stakeholders that business will continue uninterrupted and that the transition will be managed in a transparent and collaborative manner.
