In an era where mobility drives productivity and economic survival, Shalimar Trading Company Limited has firmly positioned itself as a pillar of Sierra Leone’s transport transformation, with TVS Motor Company motorcycles and three-wheelers rapidly becoming the backbone of commercial movement across the country.
From the bustling and traffic-heavy streets of Freetown to hard-to-reach rural chiefdoms where road conditions remain challenging, TVS motorcycles are now a dominant presence. Commercial riders, popularly known as Okada operators, delivery agents, traders and small business owners are increasingly turning to TVS models for their proven durability, fuel efficiency and resilience under Sierra Leone’s demanding road conditions.
As the sole authorized distributor of TVS motorcycles, scooters, mopeds and three-wheelers in Sierra Leone, Shalimar Trading has built a reputation not merely as a supplier but as a trusted mobility partner. The company’s structured distribution channels, availability of genuine spare parts and professional after-sales services have significantly boosted consumer confidence and brand loyalty.
Among the most visible motorcycles reshaping commercial transport is the TVS Star HLX series. Available in 100ES, 100KS, 125cc and 150cc variants, the Star HLX has earned a formidable reputation for strength, load-bearing capacity and long-distance endurance. Riders operating on rough terrain and inter-district routes describe it as reliable, cost-effective and built for the realities of Sierra Leone’s transport landscape.
Its dominance in the Okada sector underscores its role as an economic enabler, empowering thousands of young riders to earn sustainable livelihoods while providing essential transport services to communities.
Equally impactful is the TVS King Deluxe three-wheeler popularly known as the “Kekeh.” With capacity for up to four passengers, the King Deluxe has become a critical solution for shared urban and peri-urban transport. Its fuel economy, maneuverability and passenger comfort make it a preferred choice for operators seeking steady income and families seeking affordable mobility.
Across major towns and district headquarters, the TVS King Deluxe is now synonymous with dependable, accessible and affordable transportation.
Shalimar Trading’s portfolio extends beyond commercial workhorses. The TVS Jupiter scooter is gaining popularity among urban commuters who value comfort and ease of navigation through congested streets. Meanwhile, the TVS Victor offers a balance of efficiency, comfort and modern design, attracting riders who require versatility for both business and personal use.
Younger riders are gravitating toward models such as the TVS NEO XR and TVS ZT 125, drawn by their stylish appearance and economical performance. For performance enthusiasts, the TVS Apache range, including the Apache RTR 200, delivers advanced engineering, responsive handling and sport-inspired design.
For traders and small-scale entrepreneurs, the TVS XL 100 moped continues to provide a practical and fuel-efficient solution for market deliveries and short-distance commercial activities.
Industry stakeholders emphasize that Shalimar Trading’s leadership extends beyond product distribution. The company has established multiple service and parts outlets across Freetown, including Lumley, Bai Bureh Road and Siaka Stevens Street. This strong after-sales support network ensures access to genuine spare parts and qualified technicians, protecting riders’ investments and reducing downtime.
Beyond TVS products, Shalimar Trading also distributes globally recognized brands such as Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, reinforcing its status as a major automotive and industrial force in Sierra Leone and the wider sub-region, including Liberia.
As Sierra Leone’s informal and formal transport sectors continue to expand, motorcycles and compact vehicles remain indispensable tools for commerce, logistics and daily commuting. Through its strategic partnership with TVS Motor Company, Shalimar Trading is not only consolidating market leadership but also supporting livelihoods, stimulating employment and strengthening the country’s mobility infrastructure.
In a nation where transport equals opportunity, Shalimar Trading’s TVS motorcycles and King Deluxe Kekeh are not just vehicles—they are engines of economic empowerment, connecting communities and driving Sierra Leone forward.
