By Amin Kef (Ranger)
The Sierra Leone Association of Journalists (SLAJ) has officially recognized VIP Trading Company–Sierra Leone Limited for its unwavering support to journalism and the media industry in the country. During a high-profile handing-over and inauguration ceremony held at the Bintumani Hotel in Freetown on Friday, July 11, 2025, SLAJ presented a Certificate of Appreciation to the company, highlighting its steadfast partnership and contribution to press freedom and media development.
The certificate, signed by erstwhile SLAJ President, Ahmed Sahid Nasralla, was awarded “for your support to SLAJ and the media in Sierra Leone,” and marks a significant milestone in the ongoing collaboration between the corporate sector and the media community.
VIP Trading Company, known for its national footprint in essential commodities and support to state institutions, was honored for consistently championing the role of the media as a pillar of democracy. The company’s engagement with journalists and support to SLAJ initiatives has made it a dependable ally in advancing credible journalism and promoting transparency.
In his appreciation remarks, Ahmed Hashim, Chief Executive Officer of VIP Trading Company–Sierra Leone Limited, expressed deep gratitude for the recognition. “We are humbled and honored by this award from SLAJ,” he said. “It reaffirms our belief in the vital role of the media and encourages us to continue contributing to national development through responsible corporate engagement.”
He added that the award symbolizes more than just recognition; it represents a renewed commitment to supporting freedom of expression and empowering journalists to do their work without fear or interference.
This latest recognition cements VIP Trading Company’s reputation not only as a leading supplier of essential commodities in Sierra Leone but also as a corporate entity that values the importance of a vibrant and independent press.
With SLAJ beginning a new chapter of leadership, the gesture also reflects the Association’s appreciation for institutions that support the media through both challenging and triumphant times. The award to VIP Trading Company clearly demonstrates the power of private-public partnerships in promoting national growth, transparency and accountability.
