Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, alongside the General Manager of the National Tourism Board (NTB), Fatmata Carew, shared key insights during the Ministry of Information and Civic Education Weekly Press Briefing held on Tuesday, March 12, 2024, at the Ministry of Foreign Affairs and International Cooperation Conference Room.
The Tourism Minister commended the Ministry of Information and Civic Education for facilitating a platform where Ministries, Departments and Agencies can showcase their initiatives, emphasizing the importance of effective communication strategies. Highlighting the significant strides in Sierra Leone’s tourism sector, she underscored ongoing efforts to align with international standards to attract a broader spectrum of tourists, both domestic and international. The Minister reiterated tourism’s pivotal role in President Julius Maada Bio’s economic diversification agenda for sustainable development in Sierra Leone.
She revealed collaborative efforts within the Ministry, alongside Agencies and partners, to revitalize the sector, emphasizing job creation, revenue enhancement and ensuring a conducive environment for stakeholders.
Nabeela Tunis concluded by affirming the Ministry of Tourism’s commitment, alongside its affiliated Agencies, to amplify awareness through the, “Tourism for All Campaign” which she said aims to foster collaboration and engagement from the public to elevate the quality and appeal of Sierra Leone’s tourism sector.
On her part, the General Manager of NTB, Fatmata Carew, elaborated on the Agency’s innovative endeavours to showcase Sierra Leone’s tourism potential globally. Noting recent features in top international tourism publications, she highlighted Sierra Leone’s emergence as a coveted destination for its safety and allure. She proposed the establishment of permanent structures for beach bars to modernize facilities and enhance beachfront environments, aligning with Government objectives.
