By Foday Moriba Conteh
As part of activities marking Mother’s Day 2026, Yumvita, one of the products marketed by Premium Divine Trading Company Ltd, on Sunday, 24th May 2026, concluded the second edition of its “Yumvita Exciting Moment with Your Child” event at the Sierra Palms Hotel, Aberdeen in Freetown. The event brought together mothers and their children from across the country in celebration of motherhood, as Yumvita joined the rest of the world in honoring mothers for their love, care and sacrifices.
Premium Divine Trading Company Ltd, a food distribution company operating as an agent for Promasidor Holdings, a leading supplier of quality food products in more than 30 African countries, including Sierra Leone organized the event as part of its commitment to promoting family bonding and child nutrition.
The colourful celebration featured entertaining and interactive activities involving mothers and their babies, alongside staff of Premium Divine Trading Company Ltd. Activities during the event included dancing competitions among mothers, fun games and a lucky dip session, during which winners received various prizes and gifts.
Speaking at the ceremony, the Country Manager of Premium Divine Trading Limited, Kenneth Konuah, said the second edition of the “Yumvita Exciting Moment with Your Child” event was organized to celebrate mothers for their sacrifices and contributions to their families and society as part of the 2026 Mother’s Day celebrations.
He explained that the event aimed at bringing mothers together while also promoting proper nutrition for children. According to him, Yumvita is a high-quality infant cereal product suitable for babies from six months and above.
Kenneth Konuah described Yumvita as an infant cereal food with milk enriched with essential vitamins and minerals, including Vitamins A, B6, B9 and C, as well as Iron, Calcium and Zinc, collectively known as Nutri-V. He added that the product is tummy-friendly, easy to digest and simple to prepare by just adding water.
He encouraged mothers to ensure proper handwashing before preparing meals for their children and noted that Yumvita is available in different varieties and sizes, including Wheat, Rice and Maize and Wheat Mix variants.
The Country Manager emphasized that mothers play a vital role in caring for their children and said the company considered Mother’s Day an appropriate occasion to appreciate and reward mothers for their continuous support and patronage of the Yumvita brand.
Speaking on the uniqueness of the product, Kenneth Konuah stressed that Yumvita stands out because of its quality ingredients and nutritional value, adding that parents who value quality nutrition for their children would always choose the product.
He further disclosed that all Yumvita products are produced in Ghana by Promasidor Ghana Limited for export to several West African countries, including Sierra Leone, while Premium Divine Trading Limited serves as the sole distributor and marketer of the products in Sierra Leone.
Kenneth Konuah concluded by encouraging women across Sierra Leone to continue patronizing Yumvita, which he described as one of the best infant cereal foods available in the country.
Commenting on the health benefits of Yumvita, Nurse Ramatu Salma Conteh, a Staff Nurse at The Woman’s Place Medical Centre, described the product as a healthy and beneficial infant cereal, particularly for babies aged six months and above.
She explained that health practitioners strongly encourage exclusive breastfeeding for babies from birth to six months before introducing complementary foods such as Yumvita.
According to her, Yumvita contains important vitamins and nutrients that support the growth and development of children, including body development, muscle strength, blood formation and the strengthening of the immune system.
“As health practitioners, we always encourage mothers to exclusively breastfeed their babies from zero to six months. After six months, products like Yumvita can then be introduced because it contains essential vitamins and nutrients needed for the healthy growth and development of children,” she stated.
Nurse Ramatu Salma Conteh further noted that the product is easy for babies to digest and does not usually cause stomach upset when properly prepared and administered.
She added that the ingredients contained in Yumvita contribute positively to children’s nutritional needs and overall wellbeing.
In her keynote address, Pastor Stephanie Jarrett, Pastor-in-Charge of Joy Ebenezer Ministry, expressed appreciation for the gathering and emphasized the importance of mothers in shaping the future of children and society. She encouraged women to remain strong, confident and committed to nurturing their children with care and dedication.
She described mothers as key pillars in the development of families and communities, stressing that their role cannot be underestimated. According to her, children represent the future of society and therefore require proper guidance, love and moral upbringing.
Pastor Stephanie Jarrett further urged women to take pride in their roles as mothers and to continue supporting one another. She called on them to remain focused, resilient and positive despite challenges, noting that motherhood is a divine responsibility that should be embraced with pride.
She concluded by praying for mothers and families, asking for blessings upon their efforts and encouraging them to continue playing a positive role in the upbringing of their children.
Zainab Jalloh, a mother who benefited from the event, expressed joy and appreciation for the initiative, describing it as both educational and supportive. She said the “Yumvita Exciting Moment with Your Child” programme helped her better understand the nutritional value of Yumvita and its role in supporting the healthy growth and development of infants from six months and above.
She disclosed that she has been feeding her child with Yumvita since the age of six months, adding that she has observed positive growth and good health in her child. She therefore recommended Yumvita to other mothers, describing it as one of the best infant cereal products available in the country.
Zainab Jalloh further noted that the event created a warm and interactive environment where mothers shared experiences, engaged with health professionals and bonded with their children. She also thanked Premium Divine Trading Company Limited for the gift packages and the opportunity to participate, saying such initiatives help support families and promote proper child nutrition and healthy living practices.
During the ceremony, the company conducted an extensive education and product sampling exercise, giving both actual and potential consumers of Yumvita the opportunity to experience its nutritional benefits. That was achieved through the distribution of dry samples of Yumvita products, as well as wet samples of Cowbell coffee and strawberry drinks, for participants to enjoy.
The event formed part of activities organized by Premium Divine Trading Company Limited to celebrate mothers during this year’s Mother’s Day celebrations, while also promoting child nutrition and healthy family bonding. It climaxed with the presentation of gift packs, including assorted Yumvita products, cooking pots and other branded items from Premium Divine Trading Limited, to all mothers in attendance.
