By Foday Moriba Conteh
During the sacred month of Ramadan, Premium Divine Trading Limited continued its tradition of supporting Muslims across Sierra Leone through its products. This year, the company embarked on a nationwide distribution of Miski, Cowbell, Onga and Kremela products to 10 major mosques in the country, along with wet sampling in 21 other mosques.
Miski, which is one of the products that is marketed by Premium Divine Trading Company Ltd, a food distribution company that operates as an agent for Promasidor, a leading supplier of quality food products in more than 30 African countries, including Sierra Leone, that was donated to these major mosques in the county has been commended by many Sierra Leoneans as one of the best that gives nourishment to the body as attested by many who were observing the month of Ramadan.
The donation of these products to these mosques has been widely praised by Sierra Leoneans for its nourishing qualities, particularly during Ramadan. On Wednesday, March 27th, 2024, the symbolic conclusion of the nationwide distribution ceremony took place at Masjid Al-Aqsa Brookfields Central Mosque and Masjid Al-Sahaaba Pipe Line Off Wilkinson Road in Freetown respectively.
In his address, Kenneth Konuah, the Country Manager of Premium Divine Trading Ltd, emphasized the significance of Ramadan to Muslims worldwide. He stated that Premium Divine Trading Company Ltd, as a responsible entity, saw it fitting to conduct a nationwide distribution of its Cowbell, Miski, Onga, and Kremela products to major mosques in the country as a gesture of giving back to society.
He expressed gratitude for the continuous business support and growth enjoyed among the Muslim community, viewing the distribution as an appreciation and demonstration of love.
The Country Manager underscored the belief that Sierra Leoneans deserve access to nutritious food products, highlighting the unmatched quality of Cowbell and related items. Konuah noted that this gesture aligns with the company’s longstanding commitment to contributing to the development of Sierra Leoneans and the country as a whole.
He announced the distribution of 500 assorted cartons of products to 10 mosques nationwide, including Masjid Al-Aqsa Brookfields Central Mosque and Masjid Al-Sahaaba Pipe Line off Wilkinson Road in Freetown. Emphasizing the importance of good nutrition for growth and vitality, he praised Cowbell milk as a rich source of protein, calcium, and essential vitamins.
Konuah revealed that Miski product come in various flavours. He disclosed that these products are produced in Ghana by Promasidor Ghana Limited for export sales to several West African countries, including Sierra Leone.
Fawaz Milton, the Marketing Lead, reiterated the company’s dedication to extending a helping hand to fellow Sierra Leoneans, emphasizing the quality and reliability of their products. The sentiments echoed by Milton reassured the populace of Premium Divine Trading Limited’s ongoing commitment to serving the community.
He encouraged all to go in for the company’s products especially the Miski which he said is of high quality and when consumed will definitely nourish the body.
The Deputy Imam of Masjid Al-Aqsa Brookfields Central Mosque, Ahmed Bangura expressed appreciation to expressed appreciation to the Premium Divine Trading Company Ltd for considering their mosque to benefit from this year’s donation.
He said that the Month of Ramadan is a month of love sharing and that the sharing of love during Ramadan is very important of which he said that the mosque is welcoming Muslims coming to breakfast, adding that the donation will help in that regard.
Sheik Abubakar Jalloh, Acting Imam of Masjid Al-Sahaaba Pipe Line off Wilkinson Road, described the donation as very important in the holy month of Ramadan, highlighting the significance of these contributions, especially during a time of economic hardship, and offered prayers for the success and prosperity of the company.
On behalf of mosque, he applauded Premium Divine Trading Limited for their thoughtful gesture, describing it as a beacon of hope and solidarity during challenging times. They called upon other trading companies, organizations, and philanthropists to follow the commendable example set by the company and extend support to those in need.
In conclusion, as Sierra Leoneans observe Ramadan amidst economic difficulties, Premium Divine Trading Limited’s compassionate outreach exemplifies corporate social responsibility and community solidarity. Their donation serves as a beacon of hope and unity during challenging times, inspiring others to follow suit and support those in need.
