By Amin Kef (Ranger)
NP (SL) Limited has once again demonstrated why it stands as Sierra Leone’s most trusted and customer-focused oil marketing company, with overwhelming commendation from the public praising its outstanding service, innovation and timely intervention to ease economic hardship.
A recent survey conducted by The Calabash editorial team across Freetown and the provinces gathered widespread testimonials applauding the company’s transparent operations, high-quality products and innovative payment systems that continue to redefine the petroleum sector.
At NP’s Filling Stations nationwide, commercial drivers, private motorists and business owners consistently voiced confidence in the company’s fuel quality and service delivery. “I’ve used Castrol Engine Oil from NP for five years. It has kept my engine running smoothly, even on the worst roads,” said Mohamed Kargbo, a taxi driver along Lumley Beach Road.
Many respondents cited transparency in fuel dispensing as a key reason for their loyalty. “When I buy a litre of fuel from NP, I get exactly that,” stated Mohamed Kallon, a kekeh rider in Bo. “NP gives me peace of mind.”
Bike riders, poda-poda drivers and transport union members echoed similar sentiments. “We’ve tested NP’s pump attendants. They’re honest and that build trust,” said Musa Kamara, a rider from Makeni.
A highlight of the survey was the enthusiastic endorsement of NP’s Energy Pass Card, a cashless payment solution that enables fuel purchases with ease and security. “It helps me track my spending and removes the risk of carrying cash,” said civil servant Victor Mansaray. Haja Memunatu Koroma, a Logistics Manager, noted that using the card for fleet operations has significantly reduced fuel fraud in her company.
The company’s NP Gas product also received rave reviews from households and food businesses. “Since switching to NP Gas, cooking has become cleaner and faster. No more smoke or ash,” said Kenema resident Isatu Sesay. Restaurant operator Chef Alhassan Jalloh added, “NP Gas helps us serve food faster and more efficiently.”
Customers expressed deep appreciation for NP’s Sierra Leonean roots and local ownership. “This is a company run by our own people, creating jobs and investing in our economy,” remarked trader Fatmata Bangura at Dove Cut Market.
In terms of Corporate Social Responsibility, NP was lauded for its contributions during the COVID-19 crisis, including donations to Connaught Hospital’s Burns Unit. “Their support saved lives,” said Reverend Joseph Fornah from Eastern Freetown. The National Fire Service also praised the company’s provision of water points for emergency operations.
Significantly, NP (SL) has made headlines with the announcement of a major reduction in fuel pump prices, setting petrol at Le 25 per litre and diesel at Le 24 per litre just recently. The bold move comes amid the company’s strategic shift to realign operational responsibilities, allowing customers to benefit directly from reduced fuel costs.
The company explained that certain infrastructure and maintenance costs, previously borne solely by NP, will now be shared, freeing up resources to lower pump prices. Despite this shift, NP has reassured the public that its hallmark quality service and technical support will remain intact.
Transport operators and economic stakeholders have widely welcomed the price drop. “This is a forward-looking decision,” said a driver at the Kissy Road Station. “Lower fares and cheaper goods will follow.” The agriculture, healthcare and logistics sectors, heavily reliant on affordable fuel, are also expected to benefit significantly.
NP’s wide reach across both urban and rural areas means this relief will be felt throughout the country. From Freetown to far-flung communities, the ripple effect of this customer-centered pricing strategy is expected to bolster national productivity and resilience.
Industry analysts commended NP’s ISO-certified operations and its record as a top-tier taxpayer. “Triple ISO certification reflects international best practices,” noted energy analyst Thomas Gbassay. “NP’s standards are unmatched in the industry.”
With plans underway to introduce Vehicle Tracking Systems and GPS for delivery monitoring, NP continues to innovate with efficiency and security at the forefront. “This will help curb fuel diversion and ensure accountability,” said Ibrahim Sesay, a transport association official in Kono.
Founded in 1996 by 35 visionary Sierra Leonean shareholders, NP (SL) has grown into a symbol of resilience, excellence and patriotic entrepreneurship. As civil engineer Mariama Jabbie put it: “Our loyalty to NP isn’t just about fuel. They’re part of our lives; they serve, they give back and they always put Sierra Leone first.”
NP (SL) Limited’s recent actions reflect not only sound business strategy but a firm commitment to national development. By prioritizing affordability, innovation and customer care, the company continues to live its motto: “1st for Customer Care”, not merely as a slogan, but as a daily reality experienced by thousands across Sierra Leone.
