By Amin Kef-Ranger
In today’s edition we would shine the light or focus the spotlight on a category of important players in the marketing chain of NP-SL Ltd; the Pump Attendants. They form a group of the employees that interact with the public, on a daily basis, in various Fuel or Filling Stations across the country. Although their main responsibility is to facilitate transactions in petroleum products, however, interfacing with members of the public puts them at vantage positions get first hand views or reactions from customers related to the products marketed and certain intended policies. Relaying such views and reactions to the Management helps greatly in tailoring strategies and mapping out informed decisions that align with optimizing customer satisfaction.
When further cognizance is taken of the fact that these young gentlemen and ladies, clad in yellow top and green uniforms, stationed at various Filling Stations are also transmitting or raising awareness on safety issues we will again appreciate the significant role they are playing in society. Cautioning members of the public at Filling Stations of the danger of naked flame closer to petroleum products, mainly fuel, not to use mobile phones at those stations, to use sand in extinguishing fire, to turn off engines while fuel is being pumped etc instill useful knowledge that may prove vital in certain circumstances.
Aware of the important interfacing role that Pump Attendants play in the marketing process, over the years, the Management of NP-SL Ltd has prioritized capacity building for them alongside their Supervisors, the Station Managers.
As a responsible petroleum marketing company, Management of the company is aware of the fact that the various Filling Stations that carry its brand name do interface with members of the public on a regular a basis. Of importance is the fact that in the midst of competition the way and manner customers are treated is very key and decisive as such will determine whether a particular customer should remain a loyal or do otherwise. The experience the customer gets at the first instance will definitely create a lasting impression. Though NP-SL Ltd has made its mark positively in that direction which led to it being recognized as 1st for Customer Care, however, the Management says it will not rest on its oars basking in its accolade but rather to make improvements, thus from time to time embarking on improving the competencies and prowess of Pump Attendants with regards improving on its customer care portfolio.
Pump attendants deal with highly calibrated machines which they must be skilful in operating which is why training them how to handle them is very much important.
Petroleum products are indeed highly inflammable and therefore must be treated with caution. Pump attendants on how to enhance safety standards, in order to avoid dangerous accidents is highly imperative.
It has been proven times without number that a highly skilled staff in any workplace produce excellent results when it comes to the performance of certain assigned tasks vice versa. Regardless of whether members of staff are directly employed by a corporate institution or they are auxiliary staff the fact of the matter is that their levels of performance in terms of contributing to the fulfillment of the organization’s aims and objectives depends on their competency.
Noticeably, the courteous ,polite and professional ways most Pump Attendants interact with customers at various Filling Stations are a testimony to the fact that NP-SL Ltd is a petroleum marketing company that places serious premium in optimizing Customer Care with the avowed aim of giving optimum satisfaction to all its valued customers across the country.
It is also important to note that in order to enhance transparency and align with international standards, NP-SL Ltd heavily invested in the installation calibrated pumping machines in all its Filling Stations that precisely dispense fuel, assuring buyers of accurate quantities.
Remarkably, NP-SL Ltd has also demonstrated its dedication to Sierra Leone’s Local Content Policy, making a significant impact by offering employment opportunities to Sierra Leoneans, thereby contributing to poverty reduction.
The NP Gas, known for its speed, efficiency, and eco-friendliness in cooking applications, has gained substantial popularity. NP-SL Ltd’s strategic approach to offering gas alongside petrol, diesel, and lubricants in various cylinder sizes ensures accessibility and convenience for customers.
One of the company’s latest innovations, the NP Smart Card, has taken the market by storm. This ingenious card allows users to load funds and seamlessly utilize calibrated pumping machines to dispense fuel, displaying both the quantity and price, offering a secure and efficient solution that has garnered widespread acclaim.
Expanding its reach beyond Sierra Leone’s borders, NP-SL Ltd operates efficiently in Guinea, Liberia, Ivory Coast, and The Gambia, contributing to job creation and Government revenue through tax payments.
The priority placed by the Management of NP-SL Ltd on periodic training targeting Pump Attendants speaks volumes of how committed is the business entity to continue practicalizing top-notch marketing skills and strategies geared towards enhancing Customer Satisfaction. Pump Attendants are indeed playing significant roles in the marketing chain of the company and having been doing so commendably well.
