By Amin Kef Sesay
In a groundbreaking stride towards promoting local content and self-sufficiency, 5 Star Food Industries (SL) Ltd has introduced Royal Seasoning, a premium range of seasoning cubes proudly made in Sierra Leone. This new offering is set to revolutionize kitchens across the country, enhancing the taste of meals while supporting Sierra Leone’s economy.
Carrying the tagline, “The Taste of Royalty”, Royal Seasoning boasts an impressive array of flavors, including Shrimp, Chicken, Beef, Tomato and Classic. Crafted with precision and passion, each cube is formulated to meet the highest culinary standards. Certified Halal, the product caters to the dietary needs of a broad range of consumers, ensuring inclusivity without compromising on taste or quality.
As part of its commitment to driving local development, 5 Star Food Industries (SL) Ltd has established a state-of-the-art production facility at 50 Bai Bureh Road, Freetown. By manufacturing Royal Seasoning locally, the company is reducing reliance on imported products, promoting local agricultural partnerships and fostering job creation for Sierra Leoneans.
A company representative highlighted this significant achievement, stating:
“Our mission is to provide Sierra Leoneans with high-quality, affordable products that enrich their daily lives. With Royal Seasoning, we’re not just offering a product—we’re celebrating our culinary heritage and supporting the growth of the local economy.”
By prioritizing local sourcing and production, 5 Star Food Industries (SL) Ltd aims to make high-quality seasonings more accessible to the average Sierra Leonean household. This approach reflects the company’s dedication to empowering the community, strengthening local industries and fostering national pride.
With vibrant, eye-catching packaging that features the iconic image of a chef, Royal Seasoning is designed to stand out on store shelves. The imagery symbolizes the brand’s commitment to culinary excellence and evokes trust in the product’s quality. Available in 12g cubes, the seasoning offers versatility for both home cooking and professional use in restaurants and catering businesses.
The wide range of flavors ensures compatibility with both traditional Sierra Leonean dishes and international cuisines, enabling chefs and home cooks to add a burst of rich flavor to any meal. Whether it’s a hearty pot of jollof rice, a savory stew or an international recipe, Royal Seasoning guarantees a taste that stands above the rest.
To further connect with consumers, 5 Star Food Industries (SL) Ltd has embarked on a nationwide outreach initiative. The company is organizing cooking demonstrations and taste-testing events at key retail locations. These live sessions aim to showcase the versatility of Royal Seasoning in various dishes while inspiring culinary creativity among Sierra Leoneans.
A company spokesperson shared the motivation behind the initiative, saying:
“Food brings people together. With Royal Seasoning, we are not just offering a product; we are inviting everyone to celebrate our rich culinary heritage. By supporting local content, we strengthen our economy and showcase the incredible potential of Sierra Leone.”
These cooking demonstrations provide an interactive experience for customers, allowing them to sample the rich flavors of Royal Seasoning and witness its impact on the taste of everyday meals. The initiative aims to build excitement and brand loyalty, encouraging customers to “Support Local Content, Celebrate Local Flavors.”
The introduction of Royal Seasoning marks a major shift in Sierra Leone’s food industry. By offering a locally produced, high-quality alternative to imported brands, 5 Star Food Industries (SL) Ltd is championing food security and economic independence. The company’s efforts align with Sierra Leone’s broader vision for self-sufficiency, local content development and sustainable growth.
This development is seen as a turning point for the country’s food sector, with other stakeholders encouraged to follow suit. As the demand for locally made products grows, Sierra Leone is steadily positioning itself as a hub for high-quality, homegrown goods.
Chefs, home cooks and food enthusiasts are invited to experience “The Taste of Royalty” by incorporating Royal Seasoning into their daily cooking. With flavors crafted to transform ordinary meals into extraordinary culinary experiences, Royal Seasoning is quickly becoming a household essential.
For inquiries or to discover more about Royal Seasoning, visit 5 Star Food Industries (SL) Ltd at their headquarters located at 50 Bai Bureh Road, Freetown or call +232 80 888 000.
Royal Seasoning -Proudly Made in Sierra Leone. Support Local Content, Celebrate Local Flavors.
