By Foday Moriba Conteh
Saad Group Limited, distributors of Pampa Rice, on Tuesday, 30th September 2025, held its first-ever “Buy & Win” Pampa Rice Raffle Draw, rewarding customers with a total of 1 million New Leones in cash prizes. The live raffle event took place at the company’s stores on Shell New Road, East End of Freetown.
Speaking during the ceremony, the Managing Director of Saad Group Limited, Emad Taleb, described the raffle as a gesture of appreciation to their loyal customers across the country. He explained that the promotion, which started three months ago, was designed to give back to consumers who continue to support the Pampa Rice brand.
“Today we are completing the second part of the raffle draw. Already, half of the NLe 1 million has been distributed to final consumers in previous rounds. This event is about rewarding more customers who have stood by our brand,” Emad Taleb stated.
During the draw, several lucky winners walked away with cash prizes ranging from NLe 25,000 to NLe 250,000. Among the winners were Mohamed Mansaray, who won NLe 100,000 and Hassan Sesay, who emerged as the biggest winner of the day with NLe 250,000.
Emad Taleb further explained that every customer who buys a minimum of 25 bags of Pampa Rice qualifies for raffle tickets. “If you buy 25 bags, you get one raffle ticket; 50 bags earns you two tickets and 100 bags gives you four tickets. This promotion is nationwide, giving every consumer a fair chance to win,” he said.
He assured customers that Saad Group remains committed to supporting households and businesses by providing quality rice at affordable prices while also creating opportunities for consumers to benefit from loyalty initiatives like the raffle draw.
Expressing her joy after winning NLe 25,000 in the Pampa Rice Draw, businesswoman Aminata Deen Sesay described the experience as both exciting and rewarding. She thanked Saad Group Limited for creating such an opportunity for loyal customers, noting that the initiative not only gives back to the community but also encourages continued trust in their products.
“I am very happy to be one of the lucky winners,” she said with a smile. “I want to commend Saad Group for thinking about their customers in such a special way and I encourage others to continue participating because everyone stands a chance of winning.”
