Shalimar Trading Company Limited is reinforcing its position as a key player in Sierra Leone’s transportation industry as TVS motorcycles continue to gain widespread acceptance among commercial riders, commuters and small-scale business operators across the country.
From the congested streets of Freetown to rural communities where access and mobility remain critical to economic activity, TVS motorcycles have become a dominant feature of daily transport. Industry observers attribute this growing presence to increasing public confidence in the brand’s durability, fuel efficiency and suitability for the country’s road conditions.
Shalimar Trading’s long-standing partnership with TVS Motor Company, India’s third-largest motorcycle producer, has been central to this expansion. The collaboration has ensured a steady supply of motorcycles supported by structured distribution channels, genuine spare parts and professional after-sales service, factors that continue to influence purchasing decisions among riders.
As the sole authorized distributor of TVS motorcycles, scooters, mopeds and three-wheelers in Sierra Leone, Shalimar Trading Company Limited has positioned itself at the heart of a rapidly evolving transport market. With commercial riding, delivery services and informal logistics expanding nationwide, many operators are increasingly opting for motorcycles known for low maintenance costs, fuel economy and resilience under intensive use.
One of the most visible models on the road is the TVS Star HLX series, available in 100ES, 100KS, 125cc and 150cc variants. The Star HLX has earned a reputation for strength and reliability, making it a preferred choice for riders operating on rough terrain and long-distance community routes. Its widespread use has made it one of the most recognizable motorcycles within Sierra Leone’s transport system.
For traders and household users seeking affordable mobility, the TVS XL 100 moped is also gaining popularity. Known for its fuel-saving performance and practical design, the XL 100 is commonly used for market deliveries and short-distance commercial activities, particularly within urban and peri-urban areas.
Demand is also rising for the TVS Victor motorcycle, which appeals to riders seeking a balance between efficiency, comfort and modern styling. Many users describe the model as a dependable option that meets both work-related demands and personal mobility needs.
In urban centres where traffic congestion is a daily challenge, the TVS Jupiter scooter has emerged as a popular choice among commuters. Riders cite its smooth handling, comfort and ease of navigation as key advantages, particularly for movement through narrow streets and busy commercial zones.
Younger riders and new motorcycle owners are further contributing to TVS market growth through increased interest in models such as the TVS NEO XR and TVS ZT 125. These motorcycles are gaining attention for their modern appearance, versatility and economical performance, aligning with the preferences of a growing segment of the market.
High-performance enthusiasts are also embracing the TVS Apache range, including the Apache RTR 200. Designed with advanced engineering and responsive handling, the Apache models continue to attract riders who prioritize speed, control and a sportier riding experience.
In the shared transport segment, the TVS King Deluxe three-wheeler is playing an increasingly important role. With capacity for up to four passengers, the King Deluxe is widely used by commercial operators and families seeking affordable and reliable multi-passenger transport.
Stakeholders note that Shalimar Trading’s expanding influence extends beyond product availability to its after-sales service network. Customers have access to genuine spare parts and professional maintenance services through multiple outlets in Freetown, including Lumley, Bai Bureh Road and Siaka Stevens Street, enhancing rider confidence and long-term vehicle performance.
Beyond TVS products, Shalimar Trading also distributes other internationally recognized automotive and industrial brands, including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland. The company’s growing operations, including expansion into Liberia, are contributing to employment, skills development and broader economic activity in the sub-region.
As motorcycles and compact vehicles remain central to Sierra Leone’s transport and commercial landscape, Shalimar Trading’s partnership with TVS Motor Company continues to shape affordable and reliable mobility, supporting livelihoods and meeting the everyday transport needs of communities nationwide.
