In changing the story line of a tourism destination like Sierra Leone, from hoax and negative hypes, the right moves to attract the tourist generating region is through constant destination marketing using B2B strategy and approach as introduced by the Minister of Tourism and Cultural Affairs, Dr. Memunatu Pratt using a tool kit known as “Tourism Governance” (TG) with smart tourism push-out engagement as it is now done.
The Managing Director who also served as VP Mr. Yves Marceau received the team, and thoroughly briefed them on their operations over the years.
Yves through these engagements was able to state that adventure travel is more than a vacation. It’s a chance to get to know your world better by putting yourself on a first-name basis with the people, places, and things that make it worth exploring. The group is small with adventure travel experts, and has been in existence for over 20 years.
They have got the way to design customer base by listening to travellers and giving them what they want: top-notch tours in top-notch places with top-notch staff at great prices, and Sierra Leone is no mistake for future exchanges in travel and tours business.
G Adventures agreed on partnering with Sierra Leone in establishing tourism based development projects that aid the profile of the destination.
Capacity building was part of the conclusions met; training the community based tourism workers is part of their portfolio for the past twenty years. This approach has yielded a phantom reward in other destinations in Africa, and these Yves believes can be transferred to Sierra Leone.
Transfer of expert to whatever projects is their mastery, especially Eco-tourism site development and management. Therefore, this ideal meeting if deliberations could be furthered as suggested by the G Adventures will make dividend.
The meeting closed with tight and firm deals, of stronger exchanges and coherently set future preparation and plans to visualise these mind-sets.
