By Foday Moriba Conteh
Shalimar Trading Company Limited, one of Sierra Leone’s most trusted automobile distributors, is reinforcing its leadership in the country’s transportation sector through its exclusive dealership with TVS Motor Company, India’s third-largest motorcycle manufacturer renowned globally for innovation, engineering excellence and performance.
As the sole authorized distributor of TVS motorcycles, scooters, mopeds and three-wheelers in Sierra Leone, Shalimar Trading Company has expanded access to reliable, affordable and versatile mobility solutions for both personal and commercial users. The partnership continues to play a critical role in addressing the country’s growing demand for durable transport across urban centres and rural communities.
Among the most popular offerings is the TVS Star HLX series, available in 100ES, 100KS, 125cc and 150cc models. Widely recognized for strength, fuel efficiency and low maintenance costs, the Star HLX dominates Sierra Leone’s commercial riding sector and is particularly valued by transport operators navigating challenging road conditions nationwide.
The versatile TVS XL 100 moped has also earned strong patronage from families, traders and small businesses. Its sturdy build, spacious footrest and excellent fuel economy make it a practical option for everyday transport and light commercial activities. For professionals and daily commuters, the TVS Victor remains a favourite, combining elegant design with dependable performance.
Urban commuters in Freetown and other major towns continue to gravitate towards the TVS Jupiter scooter, praised for its comfort, smooth handling and ergonomic design; features that ease movement through congested city streets. Younger riders are equally drawn to the stylish TVS NEO XR and TVS ZT 125, which offer modern aesthetics, versatility and reliability.
For speed and control enthusiasts, the TVS Apache RTR 200 and other Apache variants provide high performance, precision handling and advanced engineering, appealing to riders who prioritize power and responsiveness. In the multi-passenger segment, the TVS King Deluxe three-wheeler has become a dependable option for families and commercial operators, comfortably transporting up to four passengers.
Beyond product availability, Shalimar Trading’s extensive after-sales support remains a major pillar of the brand’s success. Customers benefit from access to genuine spare parts and professional servicing at multiple locations in Freetown, including Lumley, Bai Bureh Road and Siaka Stevens Street. This robust support system continues to build confidence and long-term loyalty among TVS users nationwide.
In addition to its exclusive TVS partnership, Shalimar Trading distributes other globally recognized automotive brands, including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, further strengthening its footprint in the regional automotive industry. With operations now extending into Liberia, the company is contributing to improved mobility, job creation and economic growth across West Africa.
Through quality products, reliable service and a commitment to affordability, Shalimar Trading and TVS Motor Company continue to deliver world-class mobility solutions tailored to Sierra Leone’s evolving transport needs.
