By Amin Kef Sesay
The market leader in a fast moving and progressively connected world, Africell goes the extra mile by empowering Sierra Leone people to do more and to be more. The Company leads the market by enabling every subscriber to connect and share life as bright as it is.
Afriphone, powered by KaiOS was launched during the close of 2019 in Sierra Leone. It is a smartphone which offers 3G connectivity and access to essential and popular applications such as WhatsApp, Google Assistant, Facebook, YouTube and Google Maps, as well as unique native content, such as the Africell customer service application.
In addition, it includes other smartphone level features such as Wi-Fi, GPS, NFC and offers a dual SIM hybrid slot that supports two SIM cards with 512 MB of memory + 256 MB of RAM. It also has a powerful battery that allows long hours of conversation.
For just Le. 250,000 an individual can GET a brand new KAIOS Smartphone which comes with: a Wireless Radio, LED Torchlight
Camera, MP3 Player, Bluetooth, Micro SD Card, GPS, Long Lasting Battery, Dual SIM. It also comes with One Year FREE Internet at 100MB per Month on the 1st SIM Card that is activated with the Smartphone.
In an engagement with the Managing Director of Africell-Sierra Leone, Shadi Gerjawi, stated: “As a digital company, Africell provides a link between yesterday and tomorrow. Our network gives everyone the freedom to be and to do what they want. People of all generations and from all walks of life can shine with the powerful tools Africell offers. We listen to the young generation, and we are committed to helping them shape the best future. Introducing this smart feature phone has helped us bring valuable digital services and information to the markets we operate in at a price that people can afford.”
From what was understood, KaiOS enables a new category of affordable smart feature phones that require limited memory, while still offering a rich user experience. KaiOS-enabled phones come with the KaiStore, the only app store for feature phones, with over two hundred essential apps from global and local content providers. KaiOS is now the third largest mobile operating system worldwide, running on over 100 million devices shipped across Europe, Africa, Asia and the Americas.
“We’re excited for this brand new KaiOS-powered device from Africell, which will help us continue spreading mobile internet in sub-Saharan Africa. The afriphone will have an immediate impact on people’s lives across the region, offering an inexpensive and convenient means of accessing the internet’s invaluable resources including education, banking, and healthcare for the first time. We are, and will be continuing our journey to enable a sustainable ecosystem by bringing in relevant apps and services that are designed to benefit people in emerging markets.” said Sebastien Codeville, CEO of KaiOS Technologies.
Telecommunications has evolved to an integral part of human interaction, and Africell is at the forefront of this evolution in Sierra Leone. With more than 70% of the market share, Africell serves almost five million active subscribers in Sierra Leone. In a world where telecommunication has transcended calls and SMS, Africell is ensuring that its subscribers are able to keep up with the rest of the world through instant messaging, captured images and videos. With 20% of customer recharges being for data products, Africell has made affordable and reliable data a priority. Quality Customer Care is a priority at Africell Sierra Leone as the company’s Customer Care center is open 7 days a week (7 am – 1 pm) and Points of Sale, in every district, to make ensure subscribes have the best service possible.
In 2008, the All Works of Life (AWOL) awarded Africell the telecommunications company of the year. Since then, the company received the award twice, in 2009 and 2011, and in 2019 Africell’s commitment to their staff was recognized by the National Telecommunications Commission. Africell has made it a responsibility to honor corporate social responsibility by actively seeking ways to alleviate poverty by promoting education, supporting entertainment and giving back to less privileged communities.
Africell prides itself on being the people’s choice. For over fifteen years the company has consistently been the leading voice in telecommunications; making innovation, affordability and social responsibilities their priority.
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