AYV, Africell & Tourism Ministry to Host Miss Europe 2020

By Amin Kef Sesay

Lara Jalloh, Miss Europe 2020, will be visiting Sierra Leone this January where her father hailed from, to connect with her people, meet with family, and help to promote Sierra Leone’s tourism potentials globally.

As part of our continued efforts to promote Sierra Leone to the world through entertainment, AYV and Africell- with support from the Ministry of Tourism- have invited Lara Jalloh to Freetown where she will engage in some projects and work with Sierra Leoneans in the pageantry industry on possible collaboration and promotion.

Lara, who spent her childhood life in both Freetown and Conakry, Guinea, before relocating to France, says she is excited to visit the small West African country, the land of her father on her week-long tour.

Lara became the first African to wear the 350 thousand Euros worth crown after she was announced winner of the 63rd Edition of the Miss Europe pageant and the fifth under the Miss Europe Organization.

At the event that was held at the Four Seasons Hotel George V Paris in Paris, France, on December 22, 2020, Lara showcased her West African beauty, coupled with her eloquence and brilliance, to the astonishment of the Judges.

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