By Amin Kef (Ranger)
In a noteworthy development for the media landscape in Sierra Leone, senior journalist and television presenter, Mohamed Asmieu Bah, has been appointed Deputy Director General of the Sierra Leone Broadcasting Corporation (SLBC) by the institution’s Board of Trustees. This decision comes after a competitive and rigorous recruitment process conducted by the Board and an Independent Panel co-opted for this purpose, adhering strictly to the organization’s governing Act.
The vacancy for the Deputy Director General position arose in June this year, prompting the SLBC Board to advertise the position in line with standard operating procedures. The appointment of Mohamed Asmieu Bah , a prominent figure in Sierra Leonean journalism, signals a commitment to enhancing the quality of broadcasting and public service media in the country.
Before stepping into his new role, Mohamed Asmieu Bah amassed a wealth of experience in journalism and media management. He served as the National Secretary General of the Sierra Leone Association of Journalists from 2019 to 2022, a position that underscored his commitment to advancing journalistic standards and advocating for the rights and welfare of journalists in the country. His tenure as a television anchor at SLBC further established his reputation as a trusted voice in Sierra Leonean media.
Mohamed Asmieu Bah’s prior role as Head of Media at SLBC positioned him at the forefront of the Corporation’s operations, where he honed his skills in both broadcast journalism and leadership. His extensive background has equipped him with a unique blend of expertise that combines the art of storytelling with the intricacies of media administration.
A graduate of Fourah Bay College, Mohamed Asmieu Bah holds a Master’s degree that solidifies his academic foundation in the field of journalism. His educational journey further includes being a fellow of the prestigious 2021/2022 Hubert Humphrey Fellowship at Arizona State University, where he specialized in Public Relations, Strategic and Crisis Communications. Additionally, he underwent rigorous Leadership and Crisis Training at Syracuse University, refining his ability to navigate complex media landscapes.
Mohamed Asmieu Bah’s educational background is complemented by a profound understanding of Political Science, particularly in the realms of Diplomacy and International Relations. This knowledge base positions him not only as a media professional but also as a key player in shaping public discourse in Sierra Leone.
With over two decades of experience in the media sector, Mohamed Asmieu Bah’s career trajectory is a testament to his dedication and resilience. He began his journey as a reporter and quickly rose through the ranks to become a producer and presenter of the widely watched television program “Podium.” This program, known for its engaging content and critical discussions on national issues, has made a significant impact on the viewing public, fostering informed dialogue among citizens.
In his role as Deputy Director of Media, Mohamed Asmieu Bah contributed to enhancing the editorial standards and programming quality of SLBC, ensuring that the institution remained a credible source of information for the Sierra Leonean public. His innovative approach to media management and commitment to ethical journalism are expected to play a vital role in shaping the future of SLBC.
With him stepping into the role of Deputy Director General, Mohamed Asmieu Bah is poised to address several challenges facing the broadcasting sector in Sierra Leone. His appointment is not merely a recognition of his past achievements but also an acknowledgment of the vital role he will play in the transformation of SLBC into a modern, dynamic and responsive media entity.
In his new capacity, Mohamed Asmieu Bah has expressed a vision to enhance the quality of broadcasting services, ensuring that SLBC meets the diverse needs of the Sierra Leonean populace. His focus will likely include improving content quality, expanding coverage and fostering greater audience engagement through interactive programming. He also aims to leverage technology and innovation to make SLBC a leader in broadcasting, aligning it with global standards while remaining rooted in local realities.
The appointment of Mohamed Asmieu Bah comes at a crucial time for media in Sierra Leone, where the role of journalism is more critical than ever. In an era marked by the rapid spread of information and the challenges of misinformation, strong leadership within public broadcasting is essential to uphold the principles of responsible journalism.
Mohamed Asmieu Bah’s leadership is anticipated to foster an environment that encourages creativity and professionalism among journalists and media practitioners. His commitment to ethical reporting and advocacy for press freedom will be instrumental in nurturing a culture of transparency and accountability in the media.
The appointment of Mohamed Asmieu Bah as Deputy Director General of SLBC marks a new chapter for Sierra Leonean broadcasting. His extensive experience, academic credentials, and unwavering dedication to the field position him as a formidable force in enhancing the quality and impact of media in the country. As he embarks on this new journey, the expectations are high for Mohamed Asmieu Bah to lead SLBC into a future characterized by innovation, credibility, and service to the Sierra Leonean people. His leadership will undoubtedly influence the trajectory of broadcasting in Sierra Leone, ensuring that the voice of the public is heard and that quality journalism remains at the forefront of national discourse.
