Sierra Leone Commemorates World Intellectual Property Examiners Day 2025, Calls for Stronger IP Ecosystem

November 14, 2025

Sierra Leone joined the global community in commemorating World Intellectual Property Examiners Day with a high-level ceremony on Tuesday, 11th November, 2025 at the New Brookfields Hotel in Freetown. The event highlighted the pivotal role of Intellectual Property (IP) examiners in fostering innovation, protecting creativity and driving national economic growth.

Jointly organized by the Office of the Administrator and Registrar General (OARG) and the Office of the Attorney General and Minister of Justice, the commemoration was held under the theme: “Celebrating and Empowering Intellectual Property Examiners.”

Presiding as Chairperson, ACP Johan Bull Kamara emphasized the growing significance of intellectual property in modern economies. “From the likelihood of confusion in the marketplace to the economic impact of infringement, Intellectual Property is not just about ownership; it is about opportunity, protection, innovation and national development,” she stated.

In her welcome address, Ms. Martina B. Egbenda, Administrator and Registrar General, commended the tireless work of IP examiners in ensuring that creativity and innovation receive the protection they deserve. She outlined Sierra Leone’s ongoing progress in strengthening its IP legal and institutional framework, noting vital support from the World Intellectual Property Organization (WIPO) and the African Regional Intellectual Property Organization (ARIPO). Ms. Egbenda urged stakeholders to remain steadfast in fostering a system that fuels innovation, economic growth and sustainable development.

Delivering the keynote address, Deputy Minister of Justice, Madam Saptieu Elizabeth Saccoh, hailed IP examiners as the “guardians of innovation and integrity.” She underscored the need for sustained capacity building to empower IP professionals with advanced knowledge, modern tools and technological resources. “Examiners must be equipped to meet the demands of a dynamic global economy,” she stressed.

Madam Saptieu Elizabeth Saccoh further called for the integration of digital tools in IP administration, explaining that modernization would “streamline processes and position Sierra Leone as a leader in technological advancement.” She also advocated for a multi-stakeholder approach involving Government institutions, innovators, legal experts and the public to strengthen the national IP ecosystem.

“Our future depends on recognizing the strategic importance of intellectual property to unlock our creative potential and drive national development,” she concluded.

The event brought together Government officials, innovators, legal practitioners and development partners, all united in their call for a robust and inclusive intellectual property framework that safeguards creators’ rights, attracts investment and supports Sierra Leone’s aspirations for knowledge-driven economic transformation.

Salone Civic Festival 2025 Set to Highlight Government Achievements and Accountability

November 14, 2025

The Government of Sierra Leone, through the Ministry of Information and Civic Education (MOICE), has officially launched the 2025 edition of the Salone Civic Festival, a major national event designed to promote civic participation, accountability and national progress. The launch took place on Tuesday, 11th November, 2025 at the Miatta Conference Centre, Youyi Building in Freetown.

In his statement, the Minister of Information and Civic Education, Chernor Bah expressed enthusiasm about the upcoming festival particularly noting the strong presence of young people during the launch. “I am delighted to launch the Salone Civic Festival today with mostly young people in attendance because they make up 65 percent of our population. This festival is an opportunity for Government to meet with its citizens,” he said.

Scheduled to run from 11th to 13th December 2025, the Salone Civic Festival will be the largest civic engagement event of its kind in Sierra Leone. It will bring together Ministries, Departments and Agencies (MDAs), Civil Society Organizations and citizens on one platform to reflect on national progress and strengthen collaboration. The festival is being organized in partnership with the Ministry of Planning and Economic Development (MoPED).

Chernor Bah emphasized that the event directly aligns with His Excellency President Dr. Julius Maada Bio’s directive for MDAs to publicly showcase their achievements and engage citizens meaningfully. “This Festival is a contest of development; an opportunity for every institution to showcase what has been achieved and how citizens can engage,” the Minister noted.

Highlighting the major components of the three-day festival, he said it will feature a Film and Documentary Showcase, a Grand Civic Quiz Competition and the Peace and Unity “Salone Big Pass We All” Concert. There will also be daily panel discussions where citizens will directly engage Government leaders on progress made in key priority areas under the Government’s Big Five Agenda.

“This is an opportunity for you to ask questions, hold your leaders accountable and be part of the national conversation on development,” the Minister encouraged the audience.

The opening ceremony will be graced by His Excellency President Dr. Julius Maada Bio, who will deliver the keynote address. Other distinguished guests expected include the UNESCO Regional Director for Africa and the President of Columbia University’s Population and Family Health Program.

Concluding his address, Chernor Bah urged young Sierra Leoneans to embrace optimism and take bold steps toward transforming the nation. “Those of us who are foolish enough to dream big and believe in the impossible; this is our moment. Take advantage of opportunities and let Sierra Leone fly higher,” he stated.

Afrimoney Users Can Now Pay on Ecobank POS — A First in Sierra Leone

November 14, 2025

Afrimoney staff pose with staff of Ecobank after a strategic partnership

By Alvin Lansana Kargbo

In a groundbreaking move to strengthen financial inclusion and promote digital transactions, Afrimoney and Ecobank Sierra Leone have entered into a strategic partnership that enables customers to make payments using Afrimoney wallets on Ecobank Point-of-Sale (POS) terminals. The official launch took place at Ecobank’s Head Office in Freetown.

It marks the first time in Sierra Leone that mobile money payments can be made directly on POS devices; an innovation expected to significantly broaden access to digital financial services for both consumers and merchants.

Kate Thompson, Head of Consumer Banking at Ecobank Sierra Leone, described the collaboration as a significant milestone in expanding financial access. She explained that while only about 29% of Sierra Leoneans have bank accounts, around 30% use mobile money wallets, two distinct groups that the partnership now unites.

“Before this innovation, only cardholders could use POS machines. Now, Afrimoney wallet holders can make payments instantly and securely on Ecobank POS without needing a bank account,” Kate Thompson stated. She emphasized that the initiative simplifies everyday transactions, from parents paying school fees to students purchasing supplies, while empowering merchants who previously had to turn away customers without cash or cards. She called it “financial inclusion in its purest form.”

Afrimoney Chief Executive Officer, Martison Obeng-Agyei, hailed the partnership as a “forward-looking example of technology serving the public,” he noted, further maintaining that it is the first collaboration of its kind in the country’s financial sector. He revealed plans to soon extend the service to Ecobank ATMs, allowing customers to withdraw mobile money directly, an advancement that will further strengthen interoperability within Sierra Leone’s financial ecosystem.

Martison Obeng-Agyei highlighted that the system ensures instant settlements and seamless payments. “Once a payment is made on an Ecobank POS, the funds are as good as in the merchant’s bank account immediately,” he said. “It removes the hassle of cashing out and re-depositing money.” He added that the solution was carefully developed over time for “quality and longevity,” expressing optimism about further innovations in 2026.

Ecobank Sierra Leone’s Managing Director, Sebastian Ashong Katai, noted that the partnership stemmed from a deliberate decision to collaborate rather than build in isolation. He described Afrimoney as an ideal partner, citing its strong technological base, extensive subscriber network and retail insights.

According to Sebastian Ashong Katai, “Money alone does not create access unless people have the freedom to use it. By enabling mobile wallet payments on POS devices, we’re expanding those freedoms and empowering customers to transact anywhere.” He further aligned the initiative with the Government and the Bank of Sierra Leone’s broader digital financial transformation agenda, emphasizing that true progress in the financial sector depends on collaboration and interoperability, not competition.

The Afrimoney–Ecobank partnership thus represents a major leap toward bridging the gap between traditional banking and mobile money services. It offers Sierra Leoneans a secure, convenient and inclusive way to transact; reflecting both institutions’ shared commitment to digital transformation and nationwide financial inclusion.

With this milestone development, customers can now use their Afrimoney wallets to make payments across Ecobank’s POS network, ushering in a new era of digital convenience for businesses and consumers alike.

Mines Minister Julius Daniel Mattai: Sierra Leone Draws Inspiration from Guinea’s Simandou 2040 for Shared Mineral Future

November 14, 2025

By Amin Kef (Ranger)

Minister of Mines and Mineral Resources, Julius Daniel Mattai, has described the official launch of operations for Simandou 2040 at Morebaya Port in Guinea as a defining moment for Africa’s mining and economic transformation. Speaking upon his return from the landmark event held on Tuesday, 11th November 2025, the Minister said he was “deeply inspired and filled with renewed conviction in the power of African cooperation, shared destiny and responsible resource stewardship.”

Julius Daniel Mattai was part of a high-powered delegation led by Chief Minister, Dr. David Moinina Sengeh, representing President Julius Maada Bio, accompanied by Minister of Communication, Technology and Innovation, Salima Bah, Deputy Minister of Water Resources, Francis Kallon and other senior Government officials. The delegation attended the event at the invitation of the Government of Guinea for the official launch of the historic Simandou 2040 operations; a project set to transform West Africa’s mining landscape.

According to the Minister, the event symbolized far more than the inauguration of a mining project. “What we witnessed was not merely the dawn of a mining project but the rebirth of a continental vision; an assertion that Africa can mine its own future, add value to its own wealth and determine its own destiny,” he remarked.

He emphasized that Sierra Leone and Guinea share not only a border but also a long-standing historical and cultural bond, describing both nations as bound by “an unbreakable rhythm that echoes from the hills of Simandou to the plains of Tonkolili.”

The Minister lauded his Guinean counterpart, Hon. Bouna Sylla, Minister of Mines and Geology, for steering what he called “a model of transformation that speaks directly to Africa’s aspirations for sovereignty, self-determination and economic renewal.” He stated that Simandou 2040 offers valuable lessons for Sierra Leone in building sovereign equity, strengthening institutions, enhancing legislative oversight and ensuring transparent public-private partnerships.

He underscored that the Guinean model demonstrates how visionary leadership, robust legislation and strategic international partnerships can be harnessed to serve national and continental interests. “Simandou 2040 reflects what is possible when vision, legislation and international partnerships align to serve the people. It shows that good governance, world-class infrastructure and inclusive participation can turn a mining project into a development revolution,” he noted.

Minister Julius Daniel Mattai said Sierra Leone should take inspiration from Guinea’s approach, particularly its strategic use of state equity, insistence on beneficiation and synergy between mining and infrastructure development. These, he said, should inform Sierra Leone’s own policy reforms, institutional strengthening and participation in global critical mineral supply chains.

He called on Sierra Leoneans to embrace this new spirit of transformation and take proactive steps to reform and realign the mining sector to meet contemporary global realities. “Let us refine our mindsets, reform our mining laws and realign our national mineral policy to reflect the 21st-century realities of global commodity demand, just energy transition, local beneficiation and sustainable value addition,” he urged.

The Minister added that Sierra Leone must now position itself as both producer and processor, not merely a supplier of raw minerals but an active player in the global minerals market. “This is our turning point to patriotically navigate the shifting global geopolitics of minerals with clarity and confidence. Sierra Leone must stand as co-owner, not bystander; as voice, not echo,” he stressed.

He expressed optimism that lessons from Simandou 2040 will serve as a guiding light for Sierra Leone’s own mineral future, ensuring that the country transforms its natural wealth into enduring national prosperity. “Together, we can mine not just iron ore but destiny itself,” he declared.

Minister Julius Daniel Mattai provided detailed comparative insights between Guinea’s Simandou project and Sierra Leone’s Tonkolili operations. He explained that Simandou hosts the largest undeveloped high-grade iron ore deposits globally, over 2.5 billion tonnes grading 65–67% Fe, while Tonkolili holds about 13 billion tonnes of lower- to medium-grade iron ore averaging 30–35% Fe, which requires beneficiation and upgrading.

The Simandou Iron Ore Project, he said, is co-developed by the Winning Consortium Simandou, China Baowu, Rio Tinto Group, Chinalco and the Government of Guinea, with an estimated total investment of over USD 23 billion across mine, rail and port infrastructure. The Government of Guinea holds a 15% equity stake in the joint venture, an example of state participation that strengthens national ownership and economic returns.

In contrast, the Tonkolili Iron Ore Project, now operated by Leone Rock Metal Group (formerly Kingho Mining Company), has recorded cumulative investments of about USD 2–3 billion, covering mine, rail and port facilities. The project’s infrastructure includes approximately 200 km of rehabilitated narrow-gauge railway from Tonkolili to Pepel Port, with limited capacity and restricted multi-user frameworks.

Meanwhile, Simandou’s infrastructure features over 640 km of new trans-Guinean railway built to international heavy-haul standards, linking the Simandou mine site to the newly constructed Morebaya deep-water port. The system operates under a multi-user access policy, ensuring shared national benefits and promoting regional integration.

Minister Julius Daniel Mattai emphasized that Simandou is expected to produce up to 120 million tonnes of high-grade iron ore annually at full capacity, with shipments starting in November 2025 and reaching maximum output between 2028 and 2030. That volume represents 7–9% of the global seaborne iron ore supply and could generate more than USD 10 billion in annual revenues for Guinea, depending on market dynamics.

He explained that Guinea’s Gross Domestic Product (GDP) is projected to grow by 26% by 2030 as a result of Simandou’s operations, with substantial increases in tax revenue, export earnings and public investment potential. He also noted that the socio-economic benefits include thousands of new jobs, extensive infrastructure development and enhanced community capacity.

However, the Minister cautioned that the emergence of Simandou also presents competitive challenges for Sierra Leone’s iron ore industry due to differences in grade quality and production costs. He stressed that Sierra Leone must now focus on local beneficiation, infrastructure optimization and innovation to maintain competitiveness in the evolving global market.

He concluded that both Sierra Leone and Guinea have an extraordinary opportunity to collaborate on regional value chains and ensure that West Africa’s mineral wealth drives inclusive, sustainable development. “Let the lessons from Simandou 2040 inspire us to build a stronger, self-reliant mineral economy; one that turns our natural wealth into lasting national prosperity,” Julius Daniel Mattai affirmed.

Telecommunications Sector Records Drastic Reduction in Data Costs Over Five Years

November 14, 2025

Bar chart showing reduction in data cost over the years

By Alvin Lansana Kargbo

Over the past five years, the price of mobile data in Sierra Leone has remained remarkably stable and, in fact, has significantly declined despite public perception that costs have gone up. In 2016 1GB was 20 US dollars, Industry figures show that when subscribers once paid about US $1.50 for 1 GB of data, the same amount now costs roughly US $0.90, reflecting a drastic reduction in the overall trend of data prices across the country. Contrary to popular belief, telecommunications operators have worked steadily to make internet access more affordable and reliable for users nationwide.

This reality came into sharper focus during recent public debates surrounding new data plans introduced by some mobile operators. Many subscribers initially assumed those adjustments represented a price hike, but closer analysis indicates that the changes were not increases in tariffs. Rather, they were promotional initiatives and network management reforms aimed at improving service quality, ensuring fairness and easing congestion on increasingly busy data networks.

According to industry experts, the adjustments were introduced only after extensive consultations with the National Telecommunications Authority (NaTCA), civil society groups and the media. The objective, they explained, was to establish a fairer structure that would allow every subscriber to enjoy stable internet speeds.

Under the previous open model, a small number of heavy users consumed a disproportionate share of bandwidth, often slowing connections for others. The revised frameworks, based on internationally accepted best practices, help maintain balance and ensure that the overall user experience remains fast, reliable and equitable.

Telecommunications analysts further note that those new plans did not remove unlimited browsing. Instead, they introduced mechanisms to regulate internet speeds temporarily after unusually high levels of data consumption within a short period. This approach, they said, protects network performance and enhances the experience for the majority of customers. Operators remain committed to affordability and are actively expanding connectivity from urban centers like Freetown to the most remote communities in the provinces.

However, the rollout of these new structures drew the attention of the Parliamentary Committee on Information and Communications, which ordered that certain plans be reviewed and temporarily adjusted. The operators promptly complied with the directive, made necessary modifications to specific bundles and reaffirmed their commitment to transparency and public accountability. They also maintained that all consultations had been completed with NaTCA before the implementation, underscoring that the revisions were part of ongoing efforts to improve user satisfaction and service quality.

Over the years, Sierra Leone’s telecommunications industry has continued to demonstrate progress in affordability, innovation and infrastructure investment. The sector’s sustained focus on network expansion and digital inclusion has helped bridge the connectivity gap and improve access to digital services for millions.

Ultimately, claims that data prices have risen are not supported by the facts. The evidence clearly shows that mobile data prices in Sierra Leone have dropped sharply over the past five years, marking a drastic reduction in the overall trend of costs. As operators continue to strengthen their networks and refine pricing models, they reaffirm a central goal; to keep data affordable, reliable and accessible to every Sierra Leonean.

NaTCA Director General Outlines Mandate, Priorities and Consumer Protection Focus

November 14, 2025

Director General of the National Communications Authority (NaTCA), Amara Brewah

By Amin Kef (Ranger)

In an exclusive engagement with an array of media practitioners and Civil Society activists, the Director General of the National Communications Authority (NaTCA), Amara Brewah, provided an in-depth explanation of the Authority’s regulatory mandate and its pivotal role in shaping Sierra Leone’s digital and communications landscape. He described NaTCA as the country’s principal regulator for electronic communications and digital infrastructure, established under the National Communications Authority Act of 2022. The Act, he explained, empowers the Authority to issue licences, manage the national radio frequency spectrum and numbering plan, enforce standards, protect consumers and promote fair competition within the communications sector. According to Amara Brewah, NaTCA operates as an independent regulatory body that reports to Parliament through annual reports and audits, ensuring accountability while maintaining focus on long-term sectoral development and stability.

Addressing the gathering, Amara Brewah explained that NaTCA’s operations are built on the principle of balancing stakeholder interests; Government, consumers and investors. He stressed that the Authority supports the Government’s priorities in national security, economic development and universal access by aligning its regulatory framework with the National Digital Economy Strategy.

The Director General highlighted that NaTCA’s policies promote connectivity, innovation and cybersecurity while also managing the Universal Access Development Fund to extend communication services to remote and underserved communities. He disclosed that NaTCA contributes to national policy formulation by providing technical data and recommendations to the Ministry of Communication, Technology and Innovation.

A recent cost study on telecommunications services, he said, is being used to develop pricing formulas that ensure affordability while safeguarding investor confidence.

Amara Brewah underscored that NaTCA’s consumer protection mandate remains one of its strongest pillars. He explained that the Authority is responsible for resolving disputes between operators and subscribers concerning rates, billing and service quality.

According to him, NaTCA enforces strict quality of service standards, regulates equipment safety and ensures transparency in subscription validity to prevent consumers from being shortchanged.

“The regulator’s role is delicate because we must consider three different players; consumers, investors and the Government,” he stated, emphasizing that “the first person is the consumer.” He reaffirmed that NaTCA’s commitment to quality service delivery is non-negotiable and that enforcement actions against defaulters, though sometimes unpopular, are necessary to protect the public interest. “These actions are not punitive but corrective, ensuring that service providers take the people of Sierra Leone seriously,” he noted.

Speaking further, Amara Brewah said NaTCA continues to maintain a fair and stable investment climate for operators through transparent licensing, interconnection rules and infrastructure-sharing policies. He explained that the Authority enforces competition laws, investigates anti-competitive practices and intervenes where necessary to prevent market abuse or monopolistic behavior.

He reaffirmed that NaTCA’s stakeholder consultation processes are designed to foster inclusivity and transparency, allowing industry players to contribute meaningfully to regulatory decisions.

The Director General also pointed out that NaTCA’s credibility ultimately rests on public trust, which is built through clear and consistent communication with consumers. Citing examples, he noted that the ongoing SIM registration and National Identification Number (NIN) linkage, though seen by some as inconvenient, is essential to combat digital fraud and strengthen national security. Likewise, he said cost-based pricing regulations and enforcement actions against defaulting operators are meant to ensure fairness, affordability and integrity within the industry. “We only resort to sanctions when dialogue fails. Such actions are taken to protect consumers and uphold the quality of service that Sierra Leoneans deserve,” he stressed.

Concluding his engagement with the media and civil society, Amara Brewah reiterated NaTCA’s unwavering commitment to balancing the interests of all stakeholders, Government, investors and consumers. He said recent reforms, including cost-based pricing reviews, enhanced service quality monitoring and the enforcement of SIM registration policies, reflect NaTCA’s drive to promote transparency, accountability and public trust. “Our ultimate goal,” he said, “is to create a vibrant, inclusive and secure digital ecosystem for Sierra Leone; one that supports innovation, protects consumer rights and ensures that communication remains a tool for national development and progress.”

NP (SL) Empowers Dealers, Drives Sustainable Growth in Sierra Leone’s Petroleum Sector

November 14, 2025

By Amin Kef (Ranger)

NP (SL) Limited continues to stand tall as a pillar of strength, dependability and innovation in Sierra Leone’s petroleum industry, maintaining its enviable status as the nation’s most trusted and indigenous oil marketing company. Through strategic investments, visionary leadership and a deep-rooted commitment to service excellence, the company has consistently demonstrated its ability to sustain market stability and drive national economic growth.

What distinguishes NP (SL) from competitors is not just its vast market presence but its proactive leadership in building and sustaining a resilient petroleum supply chain. In a country where external shocks and economic volatility often pose challenges to stability, NP (SL) has remained a reliable guardian of fuel availability, ensuring consistent access to quality products nationwide, even during the most difficult periods.

Central to NP (SL)’s long-term success is its investment in strengthening the capacity and profitability of its dealer and reseller network. The company’s philosophy of “growth through partnership” has allowed independent entrepreneurs to thrive, with NP (SL) providing critical infrastructure support, modern fuel pumps, maintenance services and operational guidance. Many of its dealers have expanded from single outlets to multi-station enterprises, an outcome that underscores the company’s role as a true enabler of local entrepreneurship rather than a mere supplier.

NP (SL)’s business relationships are built on transparency, fairness and shared prosperity. Its revised commission structure, developed through extensive consultations with dealers, ensures a fair and sustainable pricing environment that benefits all stakeholders. By maintaining a balanced approach between profitability and affordability, the company continues to stabilize the petroleum market and foster mutual growth within its distribution network.

Despite the emergence of competitors employing unsustainable pricing tactics that threaten to disrupt market equilibrium, NP (SL) remains resolute in upholding responsible business practices. The company welcomes healthy competition but insists that such rivalry must be grounded in long-term sustainability, quality assurance and respect for industry standards. NP (SL) believes that only through fair and ethical competition can the petroleum sector continue to grow and serve the public interest effectively.

At the core of NP (SL)’s operations lies an unyielding dedication to customer satisfaction. With an extensive network of modern Filling Stations across Freetown and the provinces, NP (SL) ensures that customers enjoy uninterrupted access to petrol, diesel and lubricants, all sourced, stored and distributed under stringent quality and safety standards.

The company’s embrace of digital transformation has further revolutionized service delivery. The NP Energy Pass Card, a pioneering cashless payment system, enables individuals and corporate clients to purchase fuel securely and conveniently while tracking consumption with precision. This innovation has enhanced transparency, efficiency and convenience, positioning NP (SL) as a forward-thinking leader in Sierra Leone’s energy landscape.

As a fully Sierra Leonean-owned company, NP (SL) takes immense pride in promoting local participation and empowerment. It provides hundreds of jobs to citizens and continuously invests in staff training, ensuring professional service delivery at every level. The company’s local content policy also extends to its suppliers and contractors, stimulating private-sector development and supporting the broader national economy.

Recently, NP (SL) implemented a well-received reduction in fuel prices across all its stations, offering relief to consumers amid economic challenges. This proactive move reflects the company’s empathy and responsiveness to public needs, further reinforcing its image as a people-centered and socially responsible corporate entity.

Beyond fuel supply, NP (SL) remains deeply engaged in fostering national growth through transparent operations, ethical management and strategic foresight. The company’s continued leadership in the petroleum sector is a testament to its core values; integrity, innovation and inclusivity.

With its blend of modern technology, human-centered management and strong indigenous ownership, NP (SL) is not just powering vehicles; it is powering Sierra Leone’s development. As the nation advances toward industrial transformation, NP (SL) continues to be the steady force driving sustainable growth, market stability and shared prosperity for all.

TVS Motorcycles Gain Ground in Sierra Leone Through Shalimar Trading’s Exclusive Dealership

November 14, 2025

By Foday Moriba Conteh

Shalimar Trading Limited, one of Sierra Leone’s most reputable automobile distributors, continues to redefine the country’s transportation landscape through its exclusive partnership with TVS Motor Company, a globally renowned manufacturer based in Chennai, India. Recognized as India’s third-largest motorcycle producer, TVS Motor Company is celebrated for its innovation, durability and superior engineering, qualities that Shalimar Trading has successfully introduced to Sierra Leone’s growing market.

As the sole authorized distributor of TVS motorcycles and three-wheelers across Sierra Leone, Shalimar Trading has expanded the availability of the brand’s products nationwide, catering to both individual riders and commercial transport operators. The company’s diverse product line offers efficient, stylish and affordable mobility solutions designed to suit the unique demands of Sierra Leone’s roads and communities.

Among its standout products is the TVS Star LX, a highly reliable motorcycle known for its fuel efficiency and low maintenance cost, making it a popular choice among daily commuters and riders. Equally admired is the TVS Victor, which combines comfort, elegance and superior performance, appealing particularly to professionals who seek both functionality and style in their everyday travel.

For city commuters, the TVS Jupiter has become a household name, offering smooth rides and cushioned comfort even on Freetown’s congested streets. The TVS King Deluxe, on the other hand, continues to lead the multi-passenger transport segment, accommodating up to four passengers comfortably. It serves as an ideal solution for family transportation and small-scale commercial use.

Dominating the commercial sector, the TVS Star HLX series, available in 100ES, 100KS, 125 and 150cc models, stands out for its strength, durability and ability to perform reliably in both urban and rural terrains. For performance enthusiasts, the TVS Apache RTR 200 delivers thrilling speed and control, while the TVS NEO XR and TVS ZT 125 cater to younger, style-conscious riders with their modern designs and road adaptability.

Supporting both household and commercial users, Shalimar Trading also distributes the TVS XL 100, a multipurpose moped valued for its strength, spacious design and excellent fuel economy. Its practicality makes it a preferred choice for small businesses and families alike.

Through this strategic collaboration with TVS Motor Company, Shalimar Trading has reaffirmed its commitment to providing world-class mobility at affordable prices. The company’s growing service network, supply of genuine spare parts and strong customer support system have earned it a reputation as a trusted name in Sierra Leone’s automobile industry.

Beyond TVS, Shalimar Trading is also the authorized distributor for other internationally recognized brands, including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, reinforcing its leadership position within the regional market.

With expanding operations now reaching into Liberia, Shalimar Trading continues to play a pivotal role in driving transportation innovation and economic growth across West Africa; empowering riders, businesses and families with reliable and efficient mobility solutions.

Address: 39A Freetown Road, Freetown
Phone: +232 76 308184

Follow Shalimar Trading on Facebook and Instagram for updates, offers and product launches.

Sierra Leone Intensifies Crackdown as TOCU Burns Large Haul of Illegal Drugs

November 14, 2025

By Amin Kef (Ranger)

The Transnational Organized Crime Unit (TOCU) on Wednesday, 12 November 2025, led a major destruction exercise of seized narcotic drugs during a formal ceremony held at its headquarters in Hastings. The operation was conducted in partnership with the National Drug Law Enforcement Agency (NDLEA), the Pharmacy Board, the Judiciary and the Office of National Security (ONS), signaling a renewed national commitment to dismantling drug trafficking networks.

Chief Superintendent of Police (CSP) Michael Laggah, Head of TOCU, told dignitaries and observers that the narcotics destroyed were seized through coordinated intelligence and enforcement operations undertaken by TOCU and other security agencies. The consignment included cocaine, Kush, Cannabis Sativa, Tramadol 500 mg, Kush manufacturing chemicals, expired drugs and other prohibited substances. He reaffirmed the Unit’s firm resolve to implement the Government’s directive to aggressively pursue and disrupt all actors involved in the illegal drug trade.

CSP Michael Laggah praised the Inspector General of Police (IGP), William Fayia Sellu, for his unwavering support to TOCU’s counter-narcotic operations. He stressed that close cooperation among institutions is essential to defeating drug trafficking networks, noting that “no single entity can win this fight alone.”

Representing the IGP, Assistant Inspector General of Police (AIG) Dr. Martin Senessie, Director of Operations, reiterated the Sierra Leone Police’s steadfast support to NDLEA and other partners engaged in combating drug-related crimes. He assured that the police leadership remains fully committed to strengthening border security and apprehending individuals involved in the illegal narcotics trade.

NDLEA Executive Director, Andrew Jayah KaiKai, described the destruction exercise as a powerful symbol of Sierra Leone’s collective determination to confront narcotic abuse and trafficking. He emphasized that the substances destroyed had the potential to cause serious harm to communities and stressed that the anti-drug campaign would continue with renewed vigour to safeguard public health, national stability and the rule of law.

Andrew Jayah KaiKai thanked the Sierra Leone Police for their sustained logistical and operational support, describing the fight against drugs as “a battle for the soul of the nation.” He urged the Inter-Religious Council, the Sierra Leone Association of Journalists (SLAJ), traditional leaders and communities to intensify their involvement in the national campaign. He also encouraged citizens to report drug-related activities by using the national emergency hotline 117.

Speaking on behalf of the Government of Sierra Leone, Deputy Minister of Internal Affairs, David Fortune, expressed deep concern over the increasing flow of illicit drugs into the country. He noted that His Excellency President Dr. Julius Maada Bio remains fully engaged in addressing the drug crisis, citing the President’s recent visits to rehabilitation centres and his uncompromising stance against traffickers.

David Fortune warned that drug dealers and traffickers will face the full penalties prescribed by law. He called on all security and investigative bodies to expedite ongoing drug-related cases to ensure swift and effective justice. He further appealed to citizens, community leaders and institutions to remain vigilant and strengthen collaboration in the national anti-drug effort.

The event ended with Government officials, security officers, journalists and stakeholders observing the destruction of the seized narcotics, which were disposed of in a deep pit and set ablaze at the TOCU headquarters; a clear signal of Sierra Leone’s escalating determination to rid the nation of illicit drugs.

Queennak Foundation Hosts Mental Health & Wellness Workshop for Kids, Calls for Nationwide Youth Support

November 14, 2025

Kids pose for photo after one-day Mental Health & Wellness Kids Workshop

By Foday Moriba Conteh

Sierra Leonean Hollywood Afrobeat artist, humanitarian and cultural ambassador, Neneh Ada Koroma popularly known as Queen Nack has emphasized the urgent need for nationwide mental-health awareness and youth empowerment. She made the remarks on Saturday, 8th November 2025, during a one-day Mental Health & Wellness Kids Workshop organized by the Queennak Foundation at the Bintumani Hotel in Aberdeen, Freetown. The event forms part of the Foundation’s national wellness tour aimed at promoting harmony, kindness and a healthy mindset among Sierra Leonean children and youth.

Speaking to journalists, Queen Nack introduced herself as both an artist and an international facilitator who connects investment opportunities between Sierra Leone, Hollywood and Beverly Hills.

She explained that the event was initially arranged because the children she supports wanted to officially welcome her back home. Instead of limiting the occasion to a simple welcome ceremony, she seized the opportunity to deliver a meaningful mental-health and wellness training session.

The workshop, according to her, involved practical activities such as games, group exercises, mentoring sessions and confidence-building exercises designed to uplift the children and make them feel valued. Participants received certificates and were proudly appointed as Mental Health & Wellness Ambassadors under the Queennak Foundation’s new community-based programme.

Queen Nack explained that her decision to bring the mental-health campaign to Sierra Leone stemmed from troubling scenes she has witnessed in the United States, where disturbing videos, graphic images and news of hardship among Sierra Leoneans abroad highlight deep emotional trauma. She noted that similar challenges; drug abuse, social-media bullying, online conflicts, and lack of positive role models are also affecting young people back home.

“Mental health is the root cause of many good and bad actions people take,” she said, stressing that when young people are mentally healthy, they are less likely to fall into destructive behavior. She expressed deep concern about the rise of harmful social-media culture, where youths “pull each other down” instead of building each other up. According to her, this troubling trend threatens Sierra Leone’s future because the youth are the next generation of leaders.

Queen Nack called on all Sierra Leoneans, especially community leaders, entertainers, influencers, and the media, to join her as the Foundation prepares to roll out a 16-district national mental-health and wellness tour. She revealed that professional soccer players from the United States will join the campaign in December, organizing football tournaments in each district as a fun and empowering way to engage communities, motivate young people and promote positive mental-health practices.

She emphasized that empowerment must be enjoyable and relatable: “We want to make this more fun, lively and empowering, because the youth need to know that even though we left this country and struggle abroad, they are the ones who must hold Sierra Leone with both hands and do better for themselves and the nation.”

Queen Nack clarified that although the Bintumani event included children, many of whom she personally supports, the workshop was originally intended as a strategic engagement with media practitioners to discuss the national “pandemic” of drug abuse and social-media negativity. However, she gladly welcomed the children’s wish to meet her and integrated them into the programme.

She added that supporting children has always been part of her personal mission, a passion she shares with her son. The two have long been involved in charity work and community empowerment both in Sierra Leone and abroad. She disclosed that their current visit was kept secret from her son’s father so they could freely spend six months in Sierra Leone focusing entirely on community healing, youth empowerment and national development.

Responding to questions about whether she plans to perform or host entertainment events during her visit, Queen Nack said she is open to it but made it clear that her primary purpose is mental-health advocacy and national healing. She hinted at leveraging her global connections, including partnerships within the Chinese investor community, to support Sierra Leone’s development goals.

“Why should we continue suffering abroad when we can come home and build our own nation?” she asked passionately. She emphasized that her heart aches whenever she sees Sierra Leone struggling and she believes her calling at this moment is to help “heal the country” in whatever way she can.

Queen Nack concluded by pledging her full dedication to the national mental-health and wellness tour and reaffirmed her desire to work with all stakeholders, entertainers, sports icons and community leaders to uplift Sierra Leone’s youth and strengthen national unity.