By Amin Kef (Ranger)
In 1996, spurred by the advice of the World Bank and the privatization of Sierra Leone’s Government-owned petroleum marketing entity, a group of thirty-five visionary Sierra Leoneans came together to establish NP Sierra Leone Limited (NP-SL Ltd). What began as a humble indigenous petroleum importing and marketing venture, over the years, evolved into a leading entity in the sector that has been making substantial contributions to the nation’s overall development.
From its inception, NP-SL Ltd has remained steadfast in its commitment to the mission outlined in its founding principles which the company has dedicated itself tirelessly to translate into tangible achievements, overcoming numerous challenges along the way.
The core of NP-SL’s mission revolves around, “maintaining its dominant leadership position in the local market and striving to operate at the sub-regional level.” This commitment extends to ensuring the supply of petroleum products in an environmentally responsible manner while offering exceptional value to customers, employees and stakeholders. The company’s corporate culture emphasizes safety, profit optimization, and expansion, all in pursuit of contributing to national development.
Through strategic planning and astute managerial initiatives, NP-SL Ltd has not only achieved but surpassed its mission. The company has transformed from a modest startup into a mini multi-national corporation, with branches established in neighboring Guinea, Liberia, Ivory Coast and The Gambia.
NP-SL Ltd has undeniably dominated the Sierra Leonean petroleum landscape, outshining its competitors with innovative business strategies. In recognition of its commitment to delivering high-quality petroleum products and top-notch services, the company has received accolades, including “1st for Customer Care”.
One of the standout characteristics of NP-SL Ltd is its unwavering commitment to safety standards. The company prioritizes safety measures at all its Filling Stations, prominently displaying guidelines such as “No Smoking,” “Avoid Naked Flame,” “Switch Off Engine when fuel is pumped,” and “Switch Off Your Mobile Phone.” Also, Fire extinguishers are strategically placed for emergencies, ensuring public safety.
As part of its Corporate Social Responsibility initiatives, NP-SL Ltd has contributed to the National Fire Force’s capacity-building efforts. Recognizing the East End of Freetown’s water access challenges, the company constructed a state-of-the-art bore well and provided a standby generator for the National Fire Force Kissy Branch. This support ensures rapid responses to fire outbreaks in a locality where highly flammable petroleum products are discharged.
Safety remains paramount as the company conducts regular training programs for Station Managers and Pump Attendants. These programs equip them with essential skills for managing critical infrastructure and handling emergencies. In recent times, NP-SL Ltd certified over 100 employees, connected to its operations, in Freetown, Bo, and Makeni, focusing on safety among other critical priorities.
NP-SL Ltd has also made significant strides in corporate expansion, reaching areas that were previously underserved. Through partnerships with private entrepreneurs, the company has established Filling Stations in hard-to-reach communities, alleviating energy poverty, creating job opportunities, and reducing transportation costs. Today, NP-SL Ltd Filling Stations are ubiquitous across the country.
By adhering to a policy of hiring only nationals of the host country, NP-SL Ltd actively promotes local content and national development. Also, the introduction of the NP Smart Card, a secure cashless transaction system, has earned widespread praise for its convenience and security.
Additionally, the company offers NP Gas, an environmentally certified cooking appliance, promoting clean and efficient domestic use.
In summary, NP-SL Ltd stands as a testament to commitment, vision, and dedication. Over the years, it has transformed its founding mission into a reality, making meaningful contributions to Sierra Leone’s overall development. Today, NP-SL Ltd stands as a beacon of success and progress in the nation’s petroleum industry.
