By Alim Jalloh
Corporate management of events lead to most successful ones becoming iconic in terms of splendour, organisation and outcomes. This is about to be seen in the upcoming ‘Big Sister’ Sierra Leone Season II.
Quite recently, Freetown and the whole of West Africa were glued to TV sets across participating cities to witness the launch of the magnanimous event in Sierra Leone’s capital.
Big time sponsor Orange Sierra Leone’s Chief Marketing Officer Alimatou Mbaye said as a company, Orange’s partnership with Zed-Zee Multimedia in organising Big Sister Sierra Leone II will promote women’s empowerment in Sierra Leone.
“At Orange we believe that investing in young people, will secure the future of the country and this show will help to promote the image and culture of the people to the world”, she said. She assures all that Orange SL was very happy to sponsor the event and will continue to invest in the lives and businesses of Sierra Leoneans.
‘’We are more delighted than them because we take pride in empowering youths, especially young women.’’ Big Sister Sierra Leone Season 2 is a woman empowerment reality TV show initiated by Sierra Leone female celebrity, Zainab Sheriff.
Women from different Western African countries will be kept in a house for 7 weeks and the winner through votes will win $50,000. Orange Sierra Leone has a tremendous record of providing support towards the empowerment of women. Their CSR has gone beyond borders to extend to health and sanitation, education, innovation and technology etc.
