By Foday Moriba Conteh
During a well-attended ceremony held on Friday 12th May, 2023 at Africell’s Headquarters on Wilberforce in Freetown, Afrimoney signed a partnership agreement with the Sierra Leone Commercial Tricycle Riders Union. According to the agreement going forward the payment of dues by riders to the Union and Passenger payment to Keke Riders will be done digitally through Afrimoney.
In his welcome address, the Head of Marketing and Communications at Africell, John Konteh, said that Africell is very happy over the partnership between Afrimoney and the Sierra Leone Commercial Tricycle Riders Union.
He said that Africell has been working with the Sierra Leone Commercial Tricycle Riders Union on many occasions of which he reaffirmed the company’s committment towards providing good services for the people of Sierra Leone, adding that Africell as a company will continue to improve on the already existing services and also bring more excitement for their valid customers.
John Konteh said that Afrimoney will continue to increase their penetration so that people can access the service at anytime and anywhere at the comfort of their zones.
The President of the Sierra Leone Commercial Tricycle Riders Union, Ibrahim Serry, expressed appreciation to Afrimoney for signing a partnership agreement with the Sierra Leone Commercial Tricycle Riders Union and described the partnership as very important to the union.
He said that the signing of a partnership agreement with Afrimoney is an agreement among members of the union, adding that after consultations with its membership they came to the conclusion to selectively choose Afrimoney as their partner.
Ibrahim Serry called on all riders of the union to buy Africell sim and join Afrimoney as all of the union transactions will be done digitally.
He said that after the signing of the agreement they will ensure that all riders adhere to the partnership agreement by joining Afrimoney and do their transactions using Afrimoney platform.
On his part, the Managing Director of Afrimoney, Martison Obeng-Ageye said Afrimoney is very much pleased to sign the partnership agreement with the Sierra Leone Commercial Tricycle Riders Union, adding that transportation is an important part of any country’s economy.
He added that they are pleased because the partnership will help improve members of the Union saying if the ‘Keke’ riders are happy they will provide better services to the people which he said will have a positive effect.
Martison Obeng-Ageye said that the partnership will be enjoyed by all ‘Keke’ Riders across the country.
He said that they are not only signing because they want to sign but said the agreement signing between the two institutions will be a turning point for all Keke Riders in the country.
The Managing Director said that the world is moving digital and anyone who doesn’t belong to the digital economy will lose, adding that as Afrimoney is embracing the digital economy he is also calling on all Keke Riders to embrace the digital economy.
“This signing ceremony today is only the begging of many good things to come, as we work to make the lives of Sierra Leoneans better; we start by influencing the lives of Keke Riders. We will provide many things that will make this relationship possible. At Afrimoney and Africell we say we love you and we are with you today. If you touch one Keke rider, you touch Afrimoney.” he concluded.
Closing the ceremony was the exchange of the agreement document by the Managing Director of Afrimoney, Martison and the President of the Sierra Leone Commercial Tricycle Riders Union, Ibrahim Serry.