By Foday Moriba Conteh
Land for Life Sierra Leone has reaffirmed its commitment to promoting responsible media engagement in land governance, food security and environmental sustainability through its Media Alliance Initiative. The renewed commitment was announced during the Land for Life Media Alliance Meeting held on Friday, 24th October 2025, at the CHASL Building on Kingharman Road in Freetown.
Speaking at the event, Jacob Wilson, Communications and M&E Officer at Land for Life, underscored the media’s crucial role in shaping public understanding, accountability and transparency around land rights, gender equality and responsible land investment. He explained that the Media Alliance serves as a collaborative platform for journalists, editors, bloggers and media institutions to promote accurate, inclusive and impactful reporting on land and food governance in Sierra Leone.
Since its inception in 2019, Land for Life has partnered with the media to strengthen responsible reporting on land issues. In 2021, it formalized the Media Alliance through a Memorandum of Understanding (MoU) with 16 media outlets across Tonkolili, Port Loko, Pujehun and Kenema Districts. The initiative has since delivered specialized media training facilitated by veteran journalist Umaru Fofana, supported the production of radio programs amplifying community voices and promoted joint investigations into major land disputes such as Black Johnson and Sahn Malen.
Jacob Wilson explained that the Alliance’s key goals are to enhance transparency in land governance, raise awareness on land reforms, amplify marginalized voices and counter misinformation with factual, ethical reporting. Moving forward, Land for Life plans to expand its partnerships with organizations such as BBC Media Action and other international media networks to ensure sustainability, resource mobilization and continuous professional development for members.
He revealed that upcoming training programs will focus on investigative reporting, environmental journalism, carbon credit systems and gender-sensitive storytelling, alongside advanced fact-checking to curb misinformation. Jacob Wilson added that such trainings are essential to maintain professional standards and ensure journalists play constructive roles in promoting responsible governance.
Delivering the keynote address, Berns Komba Lebbie, National Coordinator of Land for Life Sierra Leone, emphasized the need for effective implementation of the Customary Land Rights Act and the National Land Commission Act, describing them as “historic reforms” designed to ensure peace, justice and inclusive development. He noted that those laws enacted in 2022 represent Sierra Leone’s strongest attempt yet to address inequalities in land ownership and management, particularly those that excluded women and youth.
Berns Komba Lebbie explained that Sierra Leone’s dual land tenure system Freehold in the Western Area and Customary Land Tenure in the provinces had long created inequality and fueled social tensions. The new laws harmonize those systems, introducing inclusive decision-making processes such as requiring 60% consent from family members before leasing family land. “The purpose of these reforms,” Lebbie stated, “is to ensure transparent and equitable management of land so every Sierra Leonean, especially women and youth, can benefit from its potential.”
He further revealed that Land for Life has produced simplified educational materials to help local communities understand the new laws, particularly the functions of Chiefdom Land Committees and Village Area Land Committees. He reminded participants that much of Sierra Leone’s past conflict stemmed from opaque and discriminatory land practices, and that fair land governance remains vital for long-term peace.
Berns Komba Lebbie urged journalists in the Media Alliance to champion public education on land rights, emphasizing that “the sustainability of reforms depends on how well people understand and use them.” He encouraged the media to report responsibly and continue engaging communities, policymakers and local authorities to ensure transparency and accountability.
Representing the Sierra Leone Association of Journalists (SLAJ), Financial Secretary, Mohamed Konneh, commended Land for Life for building a strong partnership with the media through the Alliance. Speaking on behalf of the SLAJ President, he described the initiative as “a timely and necessary intervention” that bridges journalists, Civil Society and land governance institutions.
“Land remains one of the most sensitive and contested issues in Sierra Leone,” Mohamed Konneh said. “As journalists, we have a duty to ensure that information about land, investment and governance is reported with accuracy, fairness and responsibility.” He reaffirmed SLAJ’s commitment to strengthening the capacity of journalists to report on complex governance issues, environmental protection and community rights.
Mohamed Konneh urged media practitioners to use their platforms to educate citizens, counter misinformation and highlight the voices of marginalized communities, particularly women and rural populations disproportionately affected by poor land governance. He concluded that the collaboration between SLAJ and Land for Life symbolizes a shared mission to advance peacebuilding, transparency and sustainable development through responsible journalism.
Adding a gender perspective, Mariama Bah, representing the Women in the Media Sierra Leone (WIMSAL) leadership, called for stronger collaboration between journalists and advocacy groups to amplify women’s voices in land reform processes. She stressed that land is not only an economic asset but a human rights and gender justice issue, central to women’s empowerment and livelihood.
“As women in the media, we see the Land for Life Media Alliance as an opportunity to use our voices and platforms to ensure that land governance reflects fairness, inclusivity and sustainability,” Mariama Bah said. She reaffirmed WIMSAL’s commitment to empowering female journalists to effectively report on land, environment and development issues, noting that informed reporting can influence policy and reshape public narratives.
Mariama Bah urged members of the Alliance to move beyond signing MoUs toward achieving tangible change, saying, “We must focus on transforming narratives and promoting accountability in land use and governance across Sierra Leone.”
Delivering remarks on behalf of WIMSAL President, Martha Kargbo, the Association’s Director of Communications commended Land for Life for fostering collaboration among journalists and for using the media as a tool for social justice and reform. She highlighted that while the 2022 land laws mark progress in advancing women’s rights, “laws alone are not enough, change depends on awareness, education and advocacy and this is where the media plays a vital role.”
Martha Kargbo explained that a gender-sensitive media landscape is key to ensuring those legal gains translate into real empowerment. Through its partnership with Land for Life, WIMSAL will mobilize journalists across Sierra Leone to tell stories that humanize women’s struggles, expose injustice and celebrate progress, helping to turn legislation into lived reality.
She concluded by urging all media actors under the Alliance to use their platforms responsibly to promote equity, transparency and justice in land governance. “Together,” she said, “we can build a future where every Sierra Leonean especially women not only knows their land rights but also has the freedom and opportunity to exercise them.”
Through its Media Alliance and signing of Memorandum of Understanding with various media houses present, Land for Life Sierra Leone continues to position the media as a central partner in promoting responsible governance and sustainable land management.

















COMMENTARY The Kush Catastrophe: A Generation in Peril, A Nation in Need of Healing
A Commentary By Amin Kef (Ranger)
Sierra Leone is in the throes of a silent war; one not fought with guns or bullets, but with smoke, powder and despair. The enemy is Kush, a cheap and deadly synthetic drug that has infiltrated the lives of thousands of young people across the nation, leaving devastation in its wake. What began as an emerging street substance a few years ago has now become a full-blown epidemic, consuming the country’s most vital resource; its youth.
Every corner of Sierra Leone bears witness to the devastation of Kush. In Freetown’s slums, provincial towns and rural villages alike, once-promising young men and women now wander in “zombie-like” states; their minds hijacked, their bodies wasted. Boys drop out of school to chase the next high, turning to petty crime to sustain their addiction. Girls, some as young as 15, fall into prostitution, trading their innocence for survival.
The streets have become both their refuge and their graveyard. Families are being torn apart, communities weakened and dreams extinguished. The epidemic has not only crippled households but has also shaken the moral, cultural and spiritual foundations of the nation. As one community elder in Bo lamented recently, “We are burying our children before they bury us.”
Kush is not a single drug but a toxic cocktail of substances. Tests have revealed that it often contains synthetic cannabinoids and nitazenes, opioids up to 25 times stronger than fentanyl; along with tramadol and other chemical additives. Local dealers blend imported ingredients with crushed leaves, producing a substance that delivers a cheap but deadly high.
The side effects are horrific. Users experience hallucinations, paranoia and prolonged drowsiness. Over time, Kush erodes mental stability, damages organs, causes severe skin sores and leads to extreme malnutrition. For many users, addiction is a one-way ticket to psychosis or death.
What makes Kush particularly dangerous is its affordability and availability. For just a few thousand Leones, anyone, even a schoolboy, can get high. This easy access has transformed the drug into a mass destroyer of potential, feeding off Sierra Leone’s deep-seated economic and social vulnerabilities.
The Kush epidemic is not just a matter of poor choices. It is a symptom of systemic failure; a reflection of poverty, unemployment and hopelessness. Sierra Leone’s youth, who make up over 60% of the population, face limited job opportunities and few avenues for self-advancement. For many, Kush offers a temporary escape from harsh realities; a chemical illusion of peace in a society that has offered them little.
Psychologists link this crisis to years of unhealed trauma. The country’s civil war, Ebola outbreak and economic hardship have left deep scars on its people, especially the young. With minimal access to mental health care, just one psychiatric hospital serves the entire nation; substance abuse has become an unhealthy form of self-medication.
Porous borders and weak drug enforcement further compound the problem. Ingredients for Kush are trafficked from far and wide, entering the country through poorly monitored ports and borders. Once inside, local gangs and small-time dealers distribute the drug in every community, often with the complicity of corrupt networks.
Recognizing the scale of the disaster, President Julius Maada Bio in April 2024 declared a National State of Emergency on Drug Abuse. The move, widely praised at home and abroad, marked a significant step toward mobilizing national and international resources. The President’s declaration led to the establishment of a National Task Force on Drugs and Substance Abuse, aimed at coordinating a unified response across Ministries, law enforcement and Civil Society.
Government efforts include intensified police operations targeting drug dens, increased border surveillance and nationwide awareness campaigns. The Ministry of Health, supported by the World Health Organization (WHO) and development partners, has also begun implementing a multi-sectoral plan combining prevention, rehabilitation and youth empowerment.
Yet, challenges persist. Most rehabilitation centers are not dysfunctional, leaving users without access to treatment. Funding remains inadequate and many community sensitization efforts lack coordination. For every addict that finds help, dozens more are left to perish in silence.
While the crisis has exposed deep cracks in the national fabric, it has also awakened a wave of patriotism and empathy among Sierra Leoneans at home and abroad. The Sierra Leone Kush Rehab Fundraising Campaign by citizens in the diaspora, stands as a beacon of hope. Its mission is clear: to build modern rehabilitation and counseling centers that can provide holistic treatment for addiction and reintegration into society.
Faith-based organizations, Civil Society groups and the media have also joined the fight. Religious leaders are preaching about the dangers of drug abuse, while youth advocates and former addicts are becoming powerful voices of change. Community-led programs in places like Kenema, Makeni and Waterloo are training volunteers to serve as peer educators and counselors.
This collective action underscores one crucial truth: the fight against Kush cannot be won by Government alone. It requires a united national front; one driven by compassion, understanding and resilience.
Experts agree that a lasting solution to the Kush crisis lies not merely in arrests and seizures but in rebuilding lives. The Government must invest heavily in a holistic national recovery strategy grounded in five key pillars:
Addiction should be treated as a health crisis, not a criminal act. The country must move from punishment to prevention; from stigmatizing addicts to supporting their recovery.
Sierra Leone’s fight against Kush is not just about saving lives; it is about saving the nation’s future. Every addict rescued is a child restored, a worker regained and a future rebuilt. If the youth are the backbone of the country, then the Kush epidemic is a slow paralysis eating away at that spine.
The time for compassion, courage and collective action is now. As President Bio emphasized, “We cannot build our nation on broken lives. We must heal our youth to heal Sierra Leone.”
If Sierra Leoneans can unite against war, disease and hunger, then surely they can unite against Kush. The road to recovery will be long and painful, but through empathy, strategic action and unyielding resolve, Sierra Leone can rise again; stronger, wiser and free from the grip of addiction.