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Sierra Leone’s High Commissioner Inaugurates India-Africa Trade Office in Kochi

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Sierra Leone’s High Commissioner to India, Rashid Sesay, officially inaugurated the India-Africa Trade Office on Wednesday, January 22, 2025, in Kochi, southern India. This landmark initiative is set to enhance tourism, trade, and investment opportunities between Sierra Leone and India, marking a new chapter in bilateral relations between the two nations.

During the inauguration ceremony, High Commissioner Rashid Sesay hailed the establishment of the Trade Office as a transformative step in strengthening economic ties. He described the initiative as a strategic alignment with the vision of His Excellency President Dr. Julius Maada Bio, who has championed economic diplomacy to position Sierra Leone as an attractive destination for foreign direct investment and foster sustainable economic growth.

“I am impressed by the efforts to promote Sierra Leone in India,” said High Commissioner Rashid Sesay. “The relationship between our two countries will flourish further as we continue to work together. We stand ready to provide the necessary support to advance Sierra Leone’s interests and deepen our partnership.”

Dr. Asif Iqbal, President of the Indian Economic Trade Organization, echoed these sentiments, highlighting the Trade Office’s focus on fostering trade and economic cooperation. He announced plans to organize an Indian trade delegation to Sierra Leone to explore investment opportunities and engage with key business stakeholders in the West African nation.

Hon. Trade Commissioner for the India-Africa Trade Council,  C. Krishna Shanker, also emphasized the Council’s commitment to strengthening trade relations between the two countries, assuring continued collaboration to achieve mutual economic benefits.

Earlier in the day, High Commissioner Rashid Sesay visited the Medical Trust Hospital in Kochi, a state-of-the-art private medical facility renowned for its 700-bed NABH-accredited multi-specialty acute and critical care services. The hospital boasts advanced medical technology and internationally recognized healthcare professionals, with a legacy of providing top-tier healthcare for over four decades.

During his visit, High Commissioner Rashid Sesay toured the hospital’s facilities and held discussions with its management. He extended an invitation to the hospital’s leadership to invest in Sierra Leone’s healthcare sector and establish similar facilities in the country, in line with the Government’s agenda to provide quality healthcare services for all Sierra Leoneans.

“I am impressed by the excellent services provided here. We look forward to exploring partnerships to address our healthcare challenges in Sierra Leone. We are also keen on opportunities for training and research for our healthcare providers back home. I officially invite you to Sierra Leone to collaborate with us,” High Commissioner Rashid  Sesay stated.

Dr. P.V. Louis, Managing Director of Medical Trust Hospital, expressed gratitude for the visit and the invitation to Sierra Leone. He assured the High Commissioner of the hospital’s willingness to explore opportunities for collaboration. “We are pleased with your invitation and look forward to visiting Sierra Leone soon to assess areas of mutual interest,” Dr. Louis remarked.

The inauguration of the India-Africa Trade Office and the High Commissioner’s outreach to the Medical Trust Hospital underscore Sierra Leone’s commitment to strengthening its diplomatic and economic engagements with India, fostering growth and development across multiple sectors.

SLCAA Drives Aviation Reform, Ranks 2nd in 2025 Ratings

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By Maada Lans

The Sierra Leone Civil Aviation Authority (SLCAA) has emerged as one of the top-performing Government agencies in the 2025 Transport Ministry Performance Ratings, securing an impressive score of 60.5. This remarkable achievement positions the SLCAA as the second-best-performing institution, trailing only the Sierra Leone Harbor Authority, which claimed the top spot.

The annual performance ratings evaluated agencies under the Ministry of Transport and Aviation based on critical parameters, including Policy, Strategy, Legislative Support, Administration and Management. SLCAA’s exceptional performance in these areas has been attributed to its progressive leadership and robust operational reforms under the stewardship of Director General Musayeroh Barrie.

Since her appointment just a year ago, Director General Musayeroh Barrie  has implemented transformative changes aimed at improving policy frameworks, streamlining administrative processes and driving innovation within the aviation sector. These efforts have significantly enhanced SLCAA’s operational efficiency and earned it widespread recognition as a model of effective governance and service delivery.

The Ministry of Transport and Aviation praised SLCAA for its commitment to excellence, citing the agency as an example of how strategic planning and strong leadership can lead to measurable results. In a statement, the Ministry noted that SLCAA’s efforts have contributed to the overall improvement of Sierra Leone’s transport sector, particularly in aviation.

Director General, Musayeroh Barrie, expressed her gratitude to the Ministry for its continued support and acknowledged the dedication of her team. “This recognition is a testament to the hard work and commitment of the entire SLCAA team. We remain focused on enhancing aviation safety, developing critical infrastructure and fostering international collaborations to elevate Sierra Leone’s aviation sector to global standards,” she stated.

The SLCAA’s achievement highlights the growing importance of the aviation sector in Sierra Leone’s national development agenda. It also underscores the need for other Government agencies to adopt similar strategies, prioritizing capacity-building, strategic planning and engagement with stakeholders.

As SLCAA celebrates this milestone, the agency is poised to drive further advancements in the aviation industry. With continued efforts, it aims to solidify its position as a critical enabler of economic growth and international connectivity for Sierra Leone.

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Bank of Sierra Leone Promotes National SAPS Instant Payment System in Bo and Kenema

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By Abu Bakarr Bangura

On January 22, 2025, the cities of Bo and Kenema buzzed with excitement as the Bank of Sierra Leone organized a vibrant float parade to promote the National Switch SAPS (Salone Payment Switch) Instant Payment System. This event was part of the Bank’s ongoing initiative to educate the public about the advantages of seamless fund transfers across all payment platforms in the country.

The parade showcased a collaboration of banks and Mobile Money Operators (MMOs) from both cities, highlighting the institutional support for the SAPS system. As a key component of the National Switch initiative, SAPS aims to make instant payments accessible to everyone, facilitating quick and efficient transfers between different banks and payment platforms.

Notable attendees included Dr. Ibrahim Stevens, Governor of the Bank of Sierra Leone, along with several Board members, underscoring the significance of the SAPS Instant Payment phase. This initiative is poised to transform Sierra Leone’s financial landscape by simplifying transactions and enhancing access to digital payment solutions nationwide.

The Instant Payment System, central to the National Switch initiative, enables seamless money transfers for Sierra Leoneans across various platforms, promoting financial inclusion and granting users greater control over their finances. This development is expected to contribute significantly to the country’s economic growth.

The float parade not only entertained but also served as an educational platform, engaging the public on the benefits of instant payments and encouraging wider adoption of the SAPS system. As Sierra Leone increasingly embraces digital payment solutions, the Bank of Sierra Leone’s proactive efforts in raising awareness are crucial for building a more inclusive and modern financial infrastructure.

The SAPS Instant Payment system represents a vital step in Sierra Leone’s journey toward modernizing its financial services, with events like the float parade accelerating its nationwide acceptance.

 

Inspiring 500 Young Innovators… MOYA & AGI Conclude 3-Day Youth Empowerment Program 2025

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By Foday Moriba Conteh

The Government of Sierra Leone through the Ministry of Youth Affairs in partnership with Africa Governance Institute (AGI), Arab Bank for Economic Development in Africa and the Office of the First Lady has on Thursday 23rd January, 2024 concluded a three-day Youth Empowerment Program 2025 on the theme: “Empowering Youth to Lead as Resilient Innovators for Stronger Communities.” The event which was held at the Bintumani Conference Centre on Aberdeen in Freetown brought together about 500 young people across the country.

During his speech at the event, Dr. Abdoulie Janneh, Director General and President of the Africa Governance Institute Board expressed gratitude to key stakeholders, including Sierra Leone’s First Lady and the Minister of Youth Affairs, for their ongoing commitment to empowering young people in the country. He highlighted that with over 60% of the population under the age of 35, the future of Sierra Leone rests in the hands of its youth.

He pointed out the significant challenges facing young people, such as high unemployment rates, limited access to capital and gaps in skills development. He reiterated the collective responsibility to overcome these obstacles, stating, “We are here to challenge these obstacles and invest in the vision, innovation and resilience of Sierra Leone’s youth.”

“Empowered women uplift entire communities,” Dr. Abdoulie Janneh noted, as he praised the First Lady’s involvement in advocating for this cause. He urged participants to view this moment as crucial in their leadership journey, encouraging them to apply the lessons learned and inspire others in shaping the nation’s future.

Dr. Abdoulie Janneh invoked an African proverb, stating, “If it is the youth that make us, it is the young trees that make a forest,” underscoring the vital role of Africa’s youth in determining the continent’s future.

Fredrick Ampiah, UNDP Representative in Sierra Leone stressed the importance of empowering the current generation of young people, noting that they hold the potential to surpass the accomplishments of their predecessors.

According to statistics mentioned by Fredrick Ampiah, individuals aged 15 to 24 make up approximately 74.5% of Sierra Leone’s population, highlighting the urgency of investing in their development. “The future is today and to harness the potential of the youth, we need to empower them,” he stated.

Fredrick Ampiah also shared success stories of youth who have benefited from UNDP programs, including a notable example of a young woman who established her own solar installation business. “These stories illustrate the impact of support and empowerment on individual lives and the economy,” he remarked.

He reiterated the UNDP’s dedication to addressing the challenges faced by young people, including the creation of sustainable jobs. Pumping vital resources into programs specifically targeting young women in traditionally male-dominated fields is also a focal point of their strategy.

“Empowerment is not just about providing skills; it’s about changing mindsets, breaking barriers, and creating pathways to success,” Ampiah concluded, calling for collaborative efforts from all stakeholders to ensure that the youth of Sierra Leone are equipped to lead the nation toward a prosperous future.

Mohamed Orman Bangura, Minister of Youth Affairs, commended the First Lady for her steadfast support, describing her as a “mother figure” committed to fostering positive change.

He highlighted key achievements of the Ministry of Youth Affairs, including the successful implementation of the National Youth Service and the National Youth Policy. He proudly noted that the Ministry had undergone a transparent audit process under his leadership, reflecting a commitment to accountability.

The Minister also underscored the importance of innovative programs such as the loan recovery initiative for 200 tricycles (kekes), which achieved 100% repayment rates. This initiative, he stated, had transformed the lives of young beneficiaries by enabling them to become self-reliant. Additionally, Minister Mohamed Orman Bangura pointed to the launch of 50 fishing boats equipped with modern machinery as a testament to the government’s dedication to creating opportunities for youth in various sectors.

Minister Mohamed Orman Bangura emphasized the critical role of data-driven decision-making, highlighting a recent research project conducted in collaboration with the World Bank, UNDP and local civil society organizations. The study surveyed 2,000 young people nationwide to better understand employment challenges and opportunities. The findings, which will be shared publicly in the coming weeks, aim to shape policies and programs that address the needs of Sierra Leone’s youth.

The Minister concluded by reaffirming the government’s commitment to empowering young people, stating, “When you give young people a platform to deliver, they will rise to the occasion. Sierra Leone’s youth are not just the future they are the present. Together, we will build a nation where every young person has the opportunity to succeed.”

In his keynote address, Dr. Fatima Maada Bio, the First Lady of the Republic of Sierra Leone, commended the collaboration between various stakeholders aimed at empowering Sierra Leone’s youth, emphasizing the transformative potential of young people in building resilient communities. She articulated the program’s theme, “Empowering Sierra Leone’s Youth to Lead as Resilient Innovators,” highlighting the government’s commitment to preparing the youth for national development and global competitiveness.

She outlined key initiatives taken by the Government, including the establishment of the Directorate of Science, Technology, and Innovation (DSTI), and the creation of the Ministry of Higher and Technical Education, which are pivotal for enhancing technical and vocational education. “This is part of our President’s promise to the nation,” she said, underscoring the political will behind empowering young people through comprehensive policies and actionable interventions.

Dr. Fatima Bio encouraged the participants to embrace the opportunities provided by the program, noting that the journey of empowerment involves identifying and cultivating the skills necessary for success. “We are here to ensure that our young people are adequately prepared to seize opportunities,” she asserted, urging attendees to engage actively in their development.

Addressing the critical issue of gender-based violence, the First Lady called for a collective effort to promote a culture of respect and equality. “This begins in our homes and schools, and community leaders must speak out against violence to support survivors,” she emphasized, reinforcing the need for safe environments for all youths.

Dr. Bio particularly addressed young women, urging them to become change-makers and ambassadors for positive transformation. “Embrace curiosity, don’t fear failure, and commit yourselves to your dreams,” she encouraged, stressing that their voices and actions are vital in building a better Sierra Leone.

In closing, Dr. Bio emphasized the importance of hope and commitment to the nation. “The future is in your hands,” she declared, urging young people to reject the notion of abandoning their homeland for uncertain prospects abroad. “Sierra Leone is where you have rights and privileges as citizens,” she reiterated, advocating for a sense of pride and responsibility towards their country.

Throughout the three days, participants engaged in breakout sessions and panel discussions on various thematic areas, with the Youth Empowerment Program 2025 serving as a crucial platform for fostering collaboration and driving innovative solutions for youth development in Sierra Leone.

AWOL Announces New Leadership to Propel Development Initiatives

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By Amin Kef (Ranger)

The All ‘Works’ of Life (AWOL) development organization has unveiled a significant restructuring of its leadership team following a high-level global meeting held on January 17, 2025, in Freetown. This strategic change marks an important milestone in AWOL’s commitment to fostering meaningful development in Sierra Leone and beyond.

New Leadership Appointments:

The global leadership team now includes:

– Amb. Anthony Navo Jr. – Godfather, Global Chairman and Founder

– Kweku M. S. Lisk, Esq.– Deputy Godfather

– Sahr H.W. Ngegba – Deputy Global Chairman

– Madam Yabome Lansana – Global Chair Lady

– Leon Jenkins-Johnston, Esq. – Legal Counsel for AWOL Global

At the Sierra Leone chapter, Ahmed Sahid Nasralla (De Monk) has been appointed as Chairman. The complete executive team for AWOL Sierra Leone will be announced in due course.

These leadership transitions reflect AWOL’s renewed focus on strengthening its organizational structure and strategic vision, enhancing its capacity to fulfill its mission of promoting national development and empowering local communities across Sierra Leone.

Celebrating Achievements:

In tandem with the leadership announcements, AWOL is also recognizing the accomplishments of several key members:

– Ahmed Sahid Nasralla for his dedicated service as President of the Sierra Leone Association of Journalists (SLAJ).

– Professor Dr. Ezekiel Duramany Lakkoh for receiving a prestigious academic honor.

– Mr. Jabez Rogers-Wright for his new role as Managing Director of the National Insurance Company (NIC).

– Mr. Festus Sowah for being appointed Deputy Managing Director of the Sierra Leone Commercial Bank (SLCB).

– Mr. Kweku M.S. Lisk, Esq. for his election as Deputy Mayor of Freetown City Council.

Global Chairman Amb. Anthony Navo Jr. and AWOL Sierra Leone Chairman Ahmed Sahid Nasralla emphasized the importance of unity, collaboration and the spirit of giving back. Both leaders expressed their commitment to rejuvenating AWOL’s mission, enhancing infrastructure, driving membership growth and cultivating a culture of patriotism, philanthropy and service among its members both locally and in the diaspora.

Founded in 2002 by a group of dedicated young Sierra Leoneans, AWOL is a non-political development organization that promotes charity, patriotism and community development. Officially launched by the late President Dr. Ahmed Tejan Kabbah, AWOL was conceived as a self-help initiative aimed at inspiring young Sierra Leoneans to contribute to nation-building.

With a mission to give back to society and support Government efforts in national development, AWOL has established the prestigious National Achievement Awards to honor exceptional Sierra Leoneans and runs the annual June 16 School Feeding and Awards program to inspire future leaders.

AWOL operates chapters across the US, UK, Continental Europe, Australia and The Gambia, providing platforms for Sierra Leoneans in the diaspora to contribute to development initiatives back home.

As it Expands Production to 3.75 Million Tonnes Per Year… Marampa Mines Set to Unveil Major Developments on January 24, 2025

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Marampa Mines Limited (MML) is poised to mark two significant milestones that will reshape the mining landscape in Sierra Leone and bolster local community prosperity. On January 24, 2025, MML will officially present its 2023 & 2024 Community Development Fund (CDF) and commission its expansion to produce 3.75 million tonnes per year of high-grade iron ore, a project dubbed M3.75.

Key Highlights:

  • Expansion of Production Capacity: Marampa Mines, owned by the Gerald Group, has successfully completed its largest investment to date, increasing its production capacity to 3.75 million tonnes of iron ore per year. This expansion not only represents a significant leap in operational scale but also reinforces Marampa’s leadership in sustainable mining practices.
  • Pioneering Sustainable Mining Practices: The expansion introduces advanced technologies, including a cyclone deposition system for tailings management, enabling dry stacking. This innovation, the first of its kind in Sierra Leone, significantly enhances safety and sets new benchmarks for environmentally responsible mining.
  • Long-Term Mining Sustainability: The expansion enables Marampa to process a diverse range of ore types, ensuring a mine life of at least 100 years. This extended operational horizon, combined with optimized workflows and improved economies of scale, positions Marampa to navigate market fluctuations successfully.
  • Commitment to Community Development: In line with its Mining Lease Agreement (MLA) and Community Development Agreement (CDA), Marampa Mines will present its Community Development Fund (CDF) on January 24. The Fund, allocating 1% of Free-on-Board revenue, will support local initiatives in education, health, economic development and environmental sustainability within the Marampa and Maforki chiefdoms.
  • Historic Contribution to Local Communities: The CDF represents the largest single donation from any mining company in Sierra Leone’s history, underscoring Marampa’s commitment to the welfare of surrounding communities.

The successful expansion is a testament to Marampa Mines’ commitment to operational excellence and environmental stewardship. By incorporating cutting-edge technology and optimizing resource extraction methods, Marampa will not only produce high-grade iron ore but also set new standards for global mining operations. The introduction of hard rock mining at Marampa, enabling the production of a premium product, will further strengthen the Marampa Blue brand internationally.

“On January 24, we will officially launch the Community Development Fund and celebrate the successful commissioning of our expanded mine,” said Craig Dean, Executive Chairman and CEO of Marampa Mines Limited. “This milestone strengthens both our operational capabilities and our commitment to creating lasting value for the communities that support us.”

The Community Development Fund (CDF) is managed by the Community Development Committee (CDC) and the CDC Steering Committee, which includes representatives from both the Marampa and Maforki chiefdoms, as well as MML. The CDC Steering Committee has full autonomy to decide which projects to undertake, ensuring that they address the most pressing needs of the local communities. Marampa Mines works in conjunction with the CDC to ensure that all funded initiatives are sustainable and impactful.

“We believe that by investing in the communities that host us, we can create positive, long-term change,” added Craig Dean. “The presentation of the 2023 and 2024 Community Development Fund represents MML’s continued commitment and partnership with local communities. We are committed to ensuring that the benefits of our success are shared by everyone who lives alongside our operations.”

As Marampa Mines continues to grow, the company remains focused on innovation, sustainability and long-term growth. The 3.75 million tonnes per year expansion, along with the Community Development Fund, solidifies Marampa’s position as a global leader in sustainable iron ore mining while ensuring tangible benefits for surrounding communities.

The official presentation of the Community Development Fund and the expansion event will take place on January 24, 2025.

Marampa Mines Limited is a leading iron ore mining company in Sierra Leone, committed to sustainable mining practices, technological innovation and strong community partnerships.

 

After Procurement Audit Report… SLCB’s Board Chair Breaks Silence

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Sierra Leone Commercial Bank (SLCB), one of the undeniable leaders in the nation’s banking sector, has taken bold and decisive steps to enhance transparency and accountability within its operations. In a direct response to the concerns raised in the 2023 Audit Report, the Bank’s Board Chairman, Ira Nyake Amara, addressed the pressing need for reforms in the Procurement Unit.

Ira Nyake Amara openly acknowledged the audit’s findings, which revealed critical lapses and inefficiencies within the procurement processes. “As a leading financial institution, SLCB is unwavering in its commitment to upholding the highest standards of governance and accountability. We view the issues highlighted in the 2023 Audit Report not as setbacks, but as a vital opportunity to refine and strengthen our systems,” he affirmed.

The Chairman laid out a comprehensive strategy to tackle the audit’s concerns, revealing that the Bank’s Management had taken immediate action to overhaul the procurement unit. In a significant move, the former procurement officers have been replaced with seasoned professionals from the National Public Procurement Authority (NPPA), who will address the procurement challenges identified in the audit report concerning the Accounts of Sierra Leone for the financial year ending December 31, 2023. This change guarantees a high level of professionalism in the handling of these critical issues.

In response to the negative media coverage surrounding the Bank, Ira Nyake Amara attributed the criticism to the failure of the former procurement officers to officially respond to the Auditor General’s comments regarding procurement issues. He stressed that the newly appointed procurement experts bring with them the requisite skills to implement globally recognized frameworks that will bolster the Bank’s procurement processes.

Both the Board and Management of SLCB fully understand the vital role procurement plays in the Bank’s daily operations. With this in mind, they have unanimously agreed to support these reforms through technical assistance. Ira Nyake Amara reaffirmed the Bank’s commitment to improving transparency, integrity and efficiency, ensuring that every procurement decision maximizes value for money. “Our goal in reforming the procurement unit is to ensure stronger governance and enhance the Bank’s overall functionality,” he remarked.

The Chairman further assured stakeholders that SLCB maintains a strict zero-tolerance policy on corruption, reinforcing the Bank’s dedication to transparency and ethical conduct in every aspect of its operations.

As a cornerstone of Sierra Leone’s financial landscape, SLCB plays an instrumental role in the country’s economic recovery. These reform measures reflect the Bank’s unwavering commitment to setting the highest standards of corporate governance and contributing to the nation’s long-term development.

Choithram International School Hosts Inaugural Sports Day: Track & Triumph

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The grounds of Choithram International School (CIS) on Saturday January 18, 2025 were filled with excitement and friendly competition as the school hosted its inaugural Sports Day, aptly named Track & Triumph. This event marked a major milestone for the newly established institution, emphasizing its dedication to balancing academic excellence with physical fitness.

Students from Pre-primary and Primary years took to the track, participating in various events that showcased their energy, determination and sportsmanship. The young athletes engaged in thrilling sprints and fun-filled races, captivating the audience with their enthusiasm.

“Sports are a vital part of holistic education,” said Niharika Agnani, Director of Education at CIS. “Events like these teach children the importance of teamwork, perseverance and celebrating each other’s successes. We are immensely proud of our pupils for their enthusiasm and effort.”

Highlights of the Day:                                     

  • Pre-Primary Events: The youngest students charmed the crowd with their playful participation in fun races, spreading joy and laughter.
  • Primary Years Competitions: Older students demonstrated their athletic skills in various track events, including relays and individual sprints.
  • Tug of Peace: Adding to the excitement, parents, teachers and staff joined in a spirited Tug of Peace, creating a fun and inclusive atmosphere.
  • Cheering Community: The lively environment was further enhanced by the cheers of parents, teachers and staff, who celebrated the achievements of every participant.

The day concluded with a medal ceremony, where students were honored for their participation and effort, reflecting the event’s inclusive and encouraging spirit.

Choithram International School, situated in Freetown, offers a world-class education through its Cambridge-based curriculum, complemented by modern facilities and a focus on extracurricular activities. The success of Track & Triumph underscores the school’s vision of cultivating confident, healthy and dynamic young learners.

By hosting such events, CIS reaffirms its commitment to nurturing well-rounded individuals, preparing them for both academic and personal success.

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VOPAD Radio Station Manager Admits Guilt in the Killing of Journalist Samuel Brima Mattia

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By Amin Kef (Ranger)

In a major development, the Sierra Leone Police (SLP) have announced a breakthrough in the investigation of the brutal murder of journalist, Samuel Brima Mattia. The principal suspect, Joseph M. Lamin, the Station Manager of VOPAD Radio, has confessed to orchestrating the crime. According to the police, the suspect hired a group of individuals, including one Morlai, to carry out the heinous act against his deputy, Samuel Brima Mattia.

The swift action by the police has led to the arrest of the alleged hired killers, who are now providing crucial assistance in the ongoing investigation. The Sierra Leone Association of Journalists (SLAJ) has praised the SLP for their prompt and decisive efforts, urging them to ensure that justice is delivered swiftly and thoroughly.

In a public statement, SLAJ reaffirmed its commitment to closely monitoring the progress of the investigation. They emphasized their determination to see that all responsible parties are held accountable, reinforcing the importance of justice for the slain journalist. SLAJ’s appeal to the police highlights the collective call for transparency and fairness in handling the case.

Earlier, the President of SLAJ, Ahmed Sahid Nasralla, accompanied by key members of his Executive and a delegation from The Sports Writers Association of Sierra Leone (SWASAL), visited the Waterloo Police Division and several crime scenes. This visit, on Friday, 17 January 2025, was part of their concerted efforts to follow up on the investigation into Mattia’s murder, which occurred inside VOPAD Radio 96.5FM.

The tragic killing of Samuel Brima Mattia has resonated deeply within the journalism community, drawing attention to the perils faced by media professionals. The involvement of SLAJ and SWASAL underscores the gravity of the incident and the collective resolve for a meticulous and transparent inquiry to bring those responsible to justice.

NP (SL) Drives Sierra Leone’s Development through Quality Products & Technological Innovation

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By Amin Kef (Ranger)

NP (SL), Sierra Leone’s foremost petroleum marketing company, has consistently affirmed its dedication to delivering high-quality petroleum products and achieving unparalleled customer satisfaction. Through the implementation of innovative marketing strategies, a robust corporate social responsibility (CSR) framework and the introduction of advanced services, NP (SL) Limited not only dominates the industry but also plays a pivotal role in Sierra Leone’s development.

At the core of NP (SL)’s operations is a steadfast commitment to providing superior petroleum products. The company ensures that its products meet international standards by maintaining rigorous quality control measures throughout the supply chain. From procurement to distribution, NP (SL) Limited employs cutting-edge technology and practices to guarantee the purity and efficiency of its fuel. This dedication to quality is driven by the company’s recognition that high-performance fuel is crucial for the optimal functioning of vehicles and machinery, which, in turn, has a direct impact on the nation’s economic activities.

To enhance its marketing strategies and elevate customer satisfaction, NP (SL) Limited recently introduced the NP Energy Pass Card. This smart card represents a significant advancement in fuel purchasing, offering convenience, security and efficiency to customers. It can be easily recharged at NP Filling Stations or the NP Head Office and is widely accepted in both urban centers and remote areas, underscoring the company’s commitment to accessibility. The card’s versatility is a standout feature, functioning both online and offline to ensure reliability even in regions with limited internet connectivity. This seamless and dependable payment option surpasses traditional systems that depend on stable internet access.

Security remains a paramount concern for NP (SL) Limited and the NP Energy Pass Card incorporates advanced protective measures. Customers receive SMS notifications for every transaction, while One-Time Passwords (OTPs) provide an additional layer of security for password changes. Real-time tracking and alerts for fuel purchases add transparency and allow users greater control over their fuel consumption. The introduction of this card has also streamlined operations at NP Filling Stations by reducing cash handling, thereby improving efficiency and offering a quicker, self-service experience for customers.

An earlier innovative initiative by NP (SL) Limited was the NP Smart Card, a cashless payment system that revolutionized the purchasing experience for customers. This card provides a secure and convenient payment method, helping users track fuel consumption and manage budgets effectively. By eliminating cash transactions, NP (SL) Limited has made fuel purchases more efficient and hassle-free, setting a new industry benchmark.

Further simplifying its marketing approach, NP (SL) Limited has established an extensive network of service stations across the country. These stations are strategically located to ensure accessibility for all customers, regardless of their geographic location. Each station is equipped with modern facilities and staffed by well-trained personnel dedicated to providing excellent service. The company’s emphasis on customer care is evident in the welcoming ambiance of its service stations and the prompt, courteous assistance offered by its staff.

NP (SL) Limited’s commitment to Corporate Social Responsibility is equally commendable. The company understands its vital role in the community and has launched several initiatives aimed at improving the well-being of the people. NP(SL) Limited’s CSR activities focus on education, health and environmental sustainability. The company has supported and continues to do so worthy causes.

In environmental sustainability, NP(SL) Limited has taken significant steps to minimize its ecological footprint. The company has invested in technologies that reduce emissions and promote energy efficiency in its operations.

To offer cutting-edge services, NP (SL) Limited continuously invests in advanced technology and infrastructure. The adoption of automated fuel dispensers and real-time monitoring systems ensures accurate fuel dispensing and inventory management. These innovations enhance operational efficiency and provide customers with a reliable, transparent service experience. The integration of digital platforms for customer feedback and support further demonstrates NP (SL) Limited’s dedication to leveraging technology to improve service delivery.

Moreover, NP (SL) Limited has established robust partnerships with international suppliers and stakeholders to ensure an uninterrupted supply of petroleum products. This strategic collaboration enables the company to maintain a steady flow of high-quality fuel, even amid global market fluctuations. By securing reliable supply chains, NP (SL) Limited reinforces its position as a dependable energy provider in Sierra Leone.

NP (SL) Limited’s holistic business approach, encompassing quality assurance, customer-centric marketing, corporate responsibility and technological advancement, has solidified its reputation as a leader in the petroleum industry. The company’s efforts have set a high standard for other players in the sector and significantly contributed to Sierra Leone’s socio-economic development. As NP (SL) Limited continues to innovate and expand, it remains a beacon of reliability and progress in Sierra Leone’s energy landscape, ensuring that both customers and the broader community benefit from its operations.